List of Articles خوشه صنعتی

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  1 - The Effect of Marketing Innovation on Business Competitive Strategy (A Study in Industrial Cluster of Auto Parts in Semnan industrial Parks)
  Morteza Maleki Minbashrazgah امین  کهیاری حقیقت
  Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions fo More

  Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions for enterprise management and competitive advantage. The statistical population of this study are senior marketing and sales managers of 84 companies producing auto parts in Semnan industrial parks; 56 questionnaires were returned to the researchers and were considered for data analysis. In order to test the hypotheses, structural equation modelling based on partial least square was used. Research findings indicate that a significant positive effect of marketing innovation on tow competitive strategies of differentiation as well as cost leadership. Yet, the effect of marketing innovation on focus competitive advantage was not supported. Manuscript profile
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  2 - بررسی چرایی تشکیل خوشه‌های صنعتی: مطالعه موردی کشور چین
  Vahid Omidi
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  3 - Designing a model for the creation of export consortia in the context of industrial clusters
  Mahmood  Ghayoomi mohammad hosein abooie Mohammad Ali  Vahdat Abolghasem  Ebrahimi
  Despite the considerable number of small and medium size enterprises, their impact on the economic area is not remarkable due to the existing limitations in the area of financial resource, human resource, market accessibility and market information. Since most of the ac More

  Despite the considerable number of small and medium size enterprises, their impact on the economic area is not remarkable due to the existing limitations in the area of financial resource, human resource, market accessibility and market information. Since most of the active enterprises in industrial clusters are small and medium enterprises, and considering that the characteristics of the industrial cluster affect the function of active enterprises within the cluster and these features facilitate marketing and export activities, One of the most significant ways to overcome these limitations is to organizing and strengthening of the powers of the small firms through the establishment of network and common collaboration between enterprises in the export area as well as the design of a model for the establishment of export consortia. In this research, the goal is providing a model for the creation of export consortia in the context of industrial clusters, information resources from semi-structured interviews with cluster development agent, managers of industrial units that involved in industrial clusters and the study of institutional documents, were collected. It identifies the dimensions, components and features that influence the establishment of a successful export consortium according to the grounded theory by doing open, axial, and selective coding. In addition, 205 concepts were categorized in the form of a model into 26 sub-categories and 6 main categories including causal conditions, main phenomena, executive strategies, underlying factors, confounding factors and consequences. By receiving expert opinions on industrial clusters and export consortiums with a successful or unsuccessful experience through statistical analysis of the questionnaire and using the Analytic Hierarchy Process (AHP) and through identifying the weight of each category and concept, their relative importance in the success of export consortia was discussed. The proposed model incorporates all the factors that contribute to the establishment of successful export consortia and can be used as a comprehensive model. Manuscript profile