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        1 - Phenomenological explanation of branding components in art education topics and analysis of the gap between education and implementation areas
        Haniyeh Jafariyan shahnaz nayebzadeh Abolfazl Davodiroknabadi Sayed Hassan hataminasab
        The inability of empower art students to commercialize and branding of artistic achievements and the existence of a research vacuum to identify the components in the field of branding artistic achievements and the need to review the curriculum of these disciplines in or More
        The inability of empower art students to commercialize and branding of artistic achievements and the existence of a research vacuum to identify the components in the field of branding artistic achievements and the need to review the curriculum of these disciplines in order to include some components and indicators in This field, has conducted a study with the aim of identifying the necessary components and indicators in the field of branding of art products and services and examining both current and desirable teaching situation in the educational topics of art universities. In terms of purpose this study is basic-applied, in terms of the type of data collected, is mixed, in terms of data collection method is descriptive and regarding implementation method, is a survey research. The statistical population was 6 academic and industrial experts in the qualitative section and university professors in art-related fields in the quantitative section. The sampling method in qualitative section was judgmental and in quantitative section was randomized cluster. A total of 54 questionnaires were completed and evaluated. The data collection tool in the qualitative section was interview and in the quantitative section was questionnaire. The results led to the identification of three general categories of branding parameters including behavioral, perceptual and functional parameters. According to the purpose of the study, behavioral parameters were quantitatively examined. Among the eight components in the behavioral parameters category of branding and a total of 63 indicators, there is a significant difference between the expected and current situation and there is a large gap between expectations and receipts in the components of branding. The result of Friedman ranking test reveals the existence of a significant difference in the mean rank of the importance of the behavioral parameter components in the expected and current situation, as well as the existence of differences and similarities. Manuscript profile
      • Open Access Article

        2 - Qualitative Analysis of Family Experiences of Psychiatric Veterans: A Phenomenological Study
        Nikoo Ghazinejad masoud gholamali lavasani Javad Ejei
        The present study aimed to qualitatively analyze family experiences of psychiatric veterans. Research method of this research was qualitative method with phenomenological descriptive approach. For this purpose, 16 Psychiatric veterans were selected through purposive sam More
        The present study aimed to qualitatively analyze family experiences of psychiatric veterans. Research method of this research was qualitative method with phenomenological descriptive approach. For this purpose, 16 Psychiatric veterans were selected through purposive sampling and were interviwed by semi-structured interview. Sampling continued until data saturation. The data were analyzed using 7 stage Colaizzi method. The data analysis resulted in 3 main themes, 8 subthemes and 42 initial concepts. As the fisrt theme, “changes in the family framework” consisted of (1- changes in process of family life, 2- relative changes of power position, 3- occupational changes). The second main theme was “family relationships” consisted of (1- relationship with wife, 2- relationship with child) and the third theme was “adaptation” consisted of (1- psychologic interventions, 2- personal intervention, 3- family suppport). Rusults showed that psychiatric veterans experience a great deal of vulnerability in different fields because of their special situations. And the necessity of more awareness among relevant organizations, the more support of them and their families, and the formulation of more counseling, psychological and caring programs are felt. Manuscript profile
      • Open Access Article

        3 - Professional Identity of Human Resource Training and Development of Graduate Students at Tabriz University: A Phenomenological Study
        Ali Imanzadeh vahideh jafariyan
        This research aims to study professional identity in the mutual experiences of human resources training and development of graduate students at Tabriz University. In this research, a qualitative approach with a phenomenological method was used. The population of the stu More
        This research aims to study professional identity in the mutual experiences of human resources training and development of graduate students at Tabriz University. In this research, a qualitative approach with a phenomenological method was used. The population of the study consisted of all human resources training and development students studying at Tabriz University who are familiar with the field of education and human resource development. So based on purposeful sampling, semi-structured interviews were conducted with 21 students and to ensure the reliability, accuracy, and correctness of the data, the interview questions reviewed and approved by the experts and repeated study, compare continuous data, summarize and categorize information methods was used. Data were analyzed by the Smith method proposed. Results include five main themes of the role of discipline, reasons of choosing discipline, nature of discipline, limitations of discipline, promotion the status of the discipline was obtained that each main themes also has several sub- themes. Results showed that introduction of discipline, reinforcing its position, providing the necessary and related professional resources and determination of the boundaries of disciplines can be useful steps in achieving professional identity of human resources training and development graduate students. Manuscript profile
      • Open Access Article

        4 - Social Impact Assessment of BRT Line Displacement in Mowlavi Street
        Zahra  Khastoo
        Deputy of Transportation and Traffic of Tehran Municipal Region 12 has presented a plan to displace the BRT line from the south side of Mowlavi Street to the middle in order to increase safety and organize public transportation. This paper aims to study the social and c More
        Deputy of Transportation and Traffic of Tehran Municipal Region 12 has presented a plan to displace the BRT line from the south side of Mowlavi Street to the middle in order to increase safety and organize public transportation. This paper aims to study the social and cultural impacts of this intervention on the social life of Mowlavi Street in accordance with the stakeholders’ needs, situations, and opinions. The main methodology of this research is based on qualitative approach and phenomenological method using in-depth interview and focus group techniques. Accordingly, relying on the theoretical framework of livability. several concepts such as sustainability, sustainable transportation, quality of life and safety have been brought forth. The findings indicate that the displacement of Mowlavi BRT line can increase street safety; however, this requires a high level of organizational cooperation of Traffic Police on this street. On the other hand, one-way to two-way street conversion which is also aligned with the local residents’ and businesses’ social and economic benefits in Harandi and Takhti neighborhoods, can increase the transportation demand for Mowlavi Street. Manuscript profile