List of Articles Theory of Planned Behavior

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Examining Effects of Quality of Work Life on Forming Knowledge-Sharing Behaviors in a Communication Research Center in Iran
  Seyed Mahdi Hoseini Sarkhosh Peyman Akhavan Mohsen Garmabdary
  10.7508/jstpi.2015.04.007
  K nowledge sharing is a key ability to achieve sustainable competitive advantage in today’s turbulent environments. Effective knowledge sharing among employees may considerably influence organizational performance of organizations. Therefore, this study intends to exam More

  K nowledge sharing is a key ability to achieve sustainable competitive advantage in today’s turbulent environments. Effective knowledge sharing among employees may considerably influence organizational performance of organizations. Therefore, this study intends to examine impacts of quality of work life on forming knowledge-sharing behavior in a research center in Iran. This is a descriptive research and an applied research from objective perspective and a survey due to data gathering method. Structural Equation Modeling (SEM) was used to analyze research hypotheses. A questionnaire was developed for measuring quality of work life, knowledge-sharing attitude, intention, and behavior based on prior research and distributed in target population. An analysis of 317 completed and valid questionnaires showed that quality of work life has a positive significant effect on knowledge-sharing attitude and behavior in studied organization. In addition, attitude toward knowledge sharing can enhance the tension toward knowledge sharing which in turn can improve real knowledge-sharing behaviors. Moreover, research findings indicated that among quality of work life dimensions, constitutionalism in work is the most influential factor of knowledge sharing. Finally, according to research findings, practical implications for managers and knowledge management practitioners as well as suggestions for future research to fill the research gap are proposed. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Investigating the intention of travelers to visit green-oriented hotels - based on (Theory of planned behavior and value-belief-norm theory) Case study: Parsian Hotel - Chaharmahal and Bakhtiari province
  SHAHRAM RAFIEI NAEINI abdolreza farajirad
  Today, the tourism industry has emerged as one of the fastest growing industries in the world. Despite its economic contribution, the growth and activities of the tourism industry have side effects. The activities related to the tourism and hospitality industry have cau More

  Today, the tourism industry has emerged as one of the fastest growing industries in the world. Despite its economic contribution, the growth and activities of the tourism industry have side effects. The activities related to the tourism and hospitality industry have caused pollution, produced a lot of waste and reduced natural resources. The main purpose of the preliminary investigation of this study is to integrate the developed theory of planned behavior and belief-norm value as basic concepts in understanding the intention to visit Parsian Green Tourist Hotel in Chaharmahal and Bakhtiari province. The method and investigation of this study was collected online in the form of a questionnaire of 160 items. Partial Least Square Structural Equation Modeling (PLS-SEM) technique was used to evaluate the study framework and the hypothetical relationship. The originality and primary value in this study shows that the theory of planned behavior and the theory of value-belief-norm integrate well the understanding of the tourist's intention to visit Green Parsian Hotel in Chaharmahal and Bakhtiari province. Importantly, the theory of planned behavior and value-belief-norm theory have been practical and useful in predicting the tourist's intention to visit a green hotel. In the study of practical concepts, it provides valuable results for green hotel operators to create effective strategies to attract tourists to visit green hotels. Also, the findings and results at the level of this study confirm that tourists' intention to stay in a green hotel is directly influenced by their perceived mental norms and behavioral control. In addition, this study confirms the insignificant relationship between green trust, personal norms and tourists' intention to stay. On the other hand, perceived ethics, responsibility, willingness to pay more, and perceived consumer effectiveness were significant in explaining customer subjective norms, personal norms, and perceived behavioral control. Manuscript profile