List of Articles پاندمی کووید

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  1 - Augmented Reality Technology: A Novel Marketing Tool in Tourism Industry
  niloufar hadianfar
  10.52547/journalitor.36102.11.22.285
  Introduction: Many businesses were challenged by the outbreak of the Covid-19 pandemic in early 2020 worldwide. Meanwhile, the tourism industry was among those industries that were affected the most by the pandemic, suffering huge losses economically. Therefore, conside More

  Introduction: Many businesses were challenged by the outbreak of the Covid-19 pandemic in early 2020 worldwide. Meanwhile, the tourism industry was among those industries that were affected the most by the pandemic, suffering huge losses economically. Therefore, considering the restrictions imposed by governments on tourists’ travels to counter the spread of the virus, turning to virtual tourism can partially compensate for some of the losses incurred in this regard. Goal: Investigating the potential tourists' attitudes toward AR applications, their intention to use them in their future travels, and, similarly, their intention to recommend these applications to others. Methods: The required data were collected via online questionnaires using the convenient sampling method. The research questions were then analyzed via the SPSS software using a binominal test. Findings & Results: The results indicated the positive attitude of the respondents and their high willingness to use and recommend this application to others. Conclusion: The findings of the study suggested that the respondents had a positive attitude towards using AR-based applications and that they were willing to use them for their future travels. Moreover, it was found that they were ready to recommend such applications to others. Therefore, AR technology could be regarded as an opportunity for marketing managers of tourist destinations to use to maintain public awareness of their destinations’ brands during the lockdown imposed upon the outbreak of pandemics such as covid-19. Moreover, this new technology can help flourish tourist destinations by creating added value for tourists. Manuscript profile
• Open Access Article
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  2 - Evaluation of Burnout Syndrome Among Physicians in Imam Hossein Hospital in Covid-19 Pandemic
  Rozita Davari Ashtiani Shaghayegh Kamian Mojgan Khademi
  Burnout is a psychological syndrome of emotional exhaustion, depersonalization, and reduced personal accomplishment. This study evaluted this syndrome in specialist and residents working in Imam Hossein center in Covid wards and other wards. Maslash Burnout Inventory s More

  Burnout is a psychological syndrome of emotional exhaustion, depersonalization, and reduced personal accomplishment. This study evaluted this syndrome in specialist and residents working in Imam Hossein center in Covid wards and other wards. Maslash Burnout Inventory survey including 22 items in three general scales including emotional exhaustion, depersonalization, and personal accomplishment was used. Data were analyzed in SPSS with Shapiro-Wilk test, Independent T- Test, and Mann–Whitney U test. In this study, 78 physicians participated. Irrespective of working in Covid ward, emotional exhaustion was 23.1%, depersonalization was 28.2%, and reduced personal accomplishment was 66.7%. Emotional exhaustion and depersonalization in level 1-2 residents were significantly more than higher levels, but, personal accomplishment was the same in all levels. The only parameter that was significantly different between Covid wards and other wards was reduced personal accomplishment (P value=0.041) and this was again significant different in participants who did not have children (P. Value= 0.021). There was not any difference in other variables. It was revealed that age under 40 years, female gender, nulliparity, and being resident were related with more burnout syndrome. In participants who were younger than 40-year-old burnout syndrome was more common in all three scales. Manuscript profile