List of Articles راهبرد

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  1 - Infill development: capacities and necessities of growth management and spatial rearrangement of Tehran
   
  The lands in cities are areas for urban development and infill development is the process of optimization of land use. Planning and growth management by infill development policy, compare with other growth policies is closer and more consistent to sustainability. In thi More

  The lands in cities are areas for urban development and infill development is the process of optimization of land use. Planning and growth management by infill development policy, compare with other growth policies is closer and more consistent to sustainability. In this paper, we are going to study capacities and necessities of infill development of Tehran, by means of descriptive analytic and by use of documentary data. Findings indicate Tehran has the capacity of development and subsequently ready to growth management and special rearrangement via infill development. More than 18000 hectares of lands with infill development capacities that occupied 30% of city areas and 52% of vacant spaces and areas with developmental goals and high availability along with distribution and increment process, from east to west and north to south, makes possible not only physical growth management, but also facilitate spatial rearrangement to balance of inequality among regions and city zones by means of the policy of infill development and topical and local capacities. Redevelopment of north ,east and south areas, new development of west area and revitalization of central area, are general strategies of infill development in Tehran. Manuscript profile
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  2 - Changes in Rural Fabrics in the Process of Transformation of Land Use Systems, Taking into Account Rural Settlements in the Ardabil Area (1976-2016)
  asghar safarnejad ِAbaas Saidi
  The people living in rural areas have created special residential fabrics during the time, based on the socio-economic relationships that determine their lives and activities, which in terms of both physical-structural, and various socio-economic functions, are consider More

  The people living in rural areas have created special residential fabrics during the time, based on the socio-economic relationships that determine their lives and activities, which in terms of both physical-structural, and various socio-economic functions, are considered as valuable historical-civilization heritage of the country. Recognizing the set of effective forces in the formation of such textures and the factors influencing their structural-functional transformation, opens the way for recognizing the processes of production and formation of social spaces. Therfore, the scientific understanding of such processes, as well as the formation of different types of land use in the process of general socio-economic development, is one of the basic tasks of researchers in space systems, especially of geographers. This article, as a case study, relying on the "strategy of structural-functional dynamics", tries beside the reviewing the main forces and factors affecting the formation of various rural textures in Ardabil region, to evaluate the relationships between differnet land uses and transformation of rural fabrics. The research method in this study was descriptive-analytical and based on the collection of library and field data and information (observation and interview). The results show that the development of texture by changing aspects and dimensions of land use in these villages according to the conditions of the whole country is in line with the transformation of spaces and a kind of orientation towards urban spaces. It is clear that such changes have been accompanied by positive and negative aspects. Manuscript profile
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  3 - The Necessity of Legal Support from Textile Industry
  ali mashhadi Maedeh  Pour barkhordari
  In recent years, the country's textile industry has faced numerous legal challenges. It can be said that the textile industry due to the constant demand for its types of products, considering that among the basic economic needs is in the third place the importance (afte More

  In recent years, the country's textile industry has faced numerous legal challenges. It can be said that the textile industry due to the constant demand for its types of products, considering that among the basic economic needs is in the third place the importance (after food and housing), as well as its history in the country, its contribution to domestic and export needs Especially its job creation is of great importance. Legal and executive shortcomings in this area have caused the industry to suffer serious damage. This article attempts to address some of the legal issues and challenges of this industry. So first deals with the status and importance of the textile industry and then examines the legal issues of the textile industry and its challenges. The basic premise of this paper is that it is necessary to take a step in the textile industry by analyzing and studying its relative advantages in establishing the specific legal system. Manuscript profile
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  4 - Normative analysis of precipitation characteristics and Iranian water resources in the texts of Iranian geographers
  mohammad hosein ramesht Farokh  Malekzadeh Somayeh Sadat  shahzeidi
  Geographical researchers provide normative interpretations, of the territorial characteristics of Iran. According to most writings, the amount of precipitation in Iran is less than one-third of the global average. When it comes to the time of precipitation, it is contra More

  Geographical researchers provide normative interpretations, of the territorial characteristics of Iran. According to most writings, the amount of precipitation in Iran is less than one-third of the global average. When it comes to the time of precipitation, it is contrasted with the time of water need, and regarding the spatial distribution and pattern of the precipitation, the heterogeneous distribution is considered along with random and flood patterns. Now the question is that whether we are allowed to offer normative interpretations of this situation as scientific researchers, and if there are appropriate strategies that can turn these characteristics into opportunities. The present study has tried to answer these questions by relying on the phenomenological method and analyzing the texts of 50 works by Iranian geographers based on the Janet method along with the use of central core indicators, maximum repetitions, Brust Detection, and centrality of the CiteSpace. The results of the study show that: • Normative loading is not permissible in the field of science for identifying the precipitation characteristics and water resources of Iran; • The climatic characteristics of a region shape its territorial identity, and strategic planning policies should be a function of it; and • Normative analysis of the climatic characteristics of Iran is mostly the product of the dominant positivism of Iranian geographers. Manuscript profile
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  5 - Commercialization in Innovation Management and Introduce Major Commercialization Models for High Tech Industries
  Jahangir Yadoollahi Farsi Zahra Kalanhaei
  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More

  Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization. Manuscript profile
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  6 - Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective
  Hamidreza Hajibabaeei
  Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective In monotheistic education, human being has the power to choose, so is talented to learn deep insights, guides and to strengthen attitudes and toflourish innate talents.And the proph More

  Cultural-Educational Teaching Strategy in monotheistic education from Quran perspective In monotheistic education, human being has the power to choose, so is talented to learn deep insights, guides and to strengthen attitudes and toflourish innate talents.And the prophet's emphasis on moral strengthening (majlesi 6 p382) represents a person reaching the wisdom and perfection through the talent development, which is the most important aim of creation and mission. According to this basis, education fits the teachers' physical, mental, social characteristics. In this way, as education becomes qualitive and learning becomes deep, theoretical content of courses will become spiritual and educational, which not only trains the teachers mind, but it also changes his or her views to the universe. Therefore, Cultural-Educational Strategy Scheme for Teaching Courses according toIslam and its enriched culture, promotes the teachers educational roles and creates a relation between science and religion, education and worldview. As a result teachers get to know the courses content according to their religion's culture and in monotheistic worldview. For this purpose, by organizing educational messages in the content of courses and making them effective with the help of teachers, and appropriate context and background will be provide to teach and educate according to Iranian-Islamic pure culture. Quran introduces the prophet as the symbol of humans' insight and attitudes (ahzab33،21،) and believes monotheistic training an effective way to recognize right and wrong and believes it to have deep understanding and insight (anfal،298) it also introduces prophets two main aims as purification and teaching (AllOmran163،3) and these two aims are combined for a more important goal (anaam10،162) that all things are for monotheistic worldview through spiritual education. In this kind of culture, any insight is just a science, but any science is not and insight. Manuscript profile
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  7 - Designing a Management Model for Acceptance New Media Technologies (Media Convergence emphasis
  Babak Rahnavard Kamran  MohamadKhani Aliakbar Farhanghi Amir Hossein  Mohammad Davoudi
  This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, r More

  This study aim, design a model for acceptance and transfer new media technologies (media convergence emphasis), research methodology is applied research(descriptive) and data collection methods implemented with mix method (qualitative and quantitative),at first stage, researcher reviewed a literature in media technology transfer to identification effective components and indicators, at qualitative part of the research, Selected 10 media industry experts to interviewed for identify effective indicators, in quantitative research part, researcher made questionnaire was distributed in the statistical sample of 300 responder from the population of the study and 285 questionnaires were returned. After analyzing , questionnaire responses with Spss software, Cronbach's alpha coefficient (reliability) was obtained α=0.881 and finally using structural equation modeling (SEM), to design a model, evaluation of the model show an absolute fit index (root mean square error 0.094 and chi-square 0.00), Incremental Fitness index of 0.886 and Frugal Fitness index 3.48 ,which indicates the acceptability of the model is introduced and to determine the degree of appropriateness, the second questionnaire was designed and distributed to responds by 30 experts of media and communications, analyze with one sample t test of utility models at 95 percent approval, then using the Friedman test measures the highest and lowest on the model, they were ranked Manuscript profile
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  8 - Strategic orientation of the business and its impact on brand performance
    Ali Pourang Pourang  
  Undoubtedly, the success of a business is the business of brand performance. Company performance is influenced by the competitive advantage and competitive advantage, resulting in output of a firm's strategy is to lead a company relative to competitors in the market sho More

  Undoubtedly, the success of a business is the business of brand performance. Company performance is influenced by the competitive advantage and competitive advantage, resulting in output of a firm's strategy is to lead a company relative to competitors in the market shows. Business strategies include integrated measures in search of competitive advantage. This strategy, to a management plan for an area or business' activities of the organization to access corporate resources on its successful business performance drives. This study examines the strategic orientation of the business and its impact on brand performance of listed companies in Tehran Stock Exchange during the period from 1388 to 1393 was conducted. The study population was all firms active in the Tehran Stock Exchange that the filters were finally selected as statistical sample of 110 companies. In this study the strategic direction of the business to prospective companies and corporations defensive been divided into two categories and the combined scoring system was used to determine the strategy of each company. In addition to measuring brand performance of the two financial indicators Return on assets, return on equity is used. The results indicate that the strategic orientation of companies in the business a significant effect on brand performance through both indicators are used; In other words direct and significant relationship between the company's strategic orientation in the business and financial performance indicators of its brand through brand performance there. Manuscript profile
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  9 - Multi-Criteria Operation Optimization of Combined Cool, Heat and Power (CCHP) Generation Systems in a Microgrid
  M. Setayeshnazar F.  Amiri
  Energy efficiency is one of the most important issues in the power system studies and many methods are used to improve power systems efficiency. Combined cool, heat and power (CCHP) systems are one of the most important technologies that can improve power system efficie More

  Energy efficiency is one of the most important issues in the power system studies and many methods are used to improve power systems efficiency. Combined cool, heat and power (CCHP) systems are one of the most important technologies that can improve power system efficiency and these systems use their excess heat for supplying heat and cool loads. This paper presents a framework for optimal operation of CCHP systems in a microgrid. At first the unit cost functions are used to optimize operation of CCHP units. Then the algorithm determines the optimal operating strategy of microgrid units. A multi-criteria operation optimization method is proposed that uses primary energy consumption, pollution emissions and operating costs as criteria. The case study is performed for a nine bus microgrid and the results are compared with reference articles results and the advantage of the proposed method is investigated. Manuscript profile
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  10 - Entrepreneurial marketing: A New Theory of Effective University-Industry Cooperation
  Seyed Maseood  Ghoreishi mahdi majidpour Babak Negahdari Morteza Mousakhani
  Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, More

  Marketing for the university is a complex and multidimensional issue because, universities have to communicate with a significant variety of audiences. In this article, the necessary mechanisms for marketing the capabilities of the university in all fields of education, research and entrepreneurship are presented and prioritized. Accordingly, using an integrated approach (quantitative-qualitative) and using a 30-item questionnaire, 57 academic and industrial experts were interviewed. Based on the studies, ten strategies, which include: forming a network of industry and university experts to improve relations and partnerships, cooperation agreements in the implementation of projects to establish research and knowledge-based centers with the private sector and industry, holding meetings and maintaining Continuous communication with representatives of industry and the private sector, university cooperation agreements with the private sector to finance and invest in the establishment of research centers and scientific hubs, the establishment of a marketing unit in the university to promote marketing and thus increase university revenue, cooperation in Formation of multilateral contracts for financing and implementation of projects for the establishment of research and knowledge-based centers, optimal use of campus university space to be presented to active companies in the private sector, modification of the university website with new management and marketing approaches, creation Cooperation agreements with companies active in the field of digital marketing and marketing and the creation of crowdfunding and public financing methods were proposed to improve the relationship between academia and industry Manuscript profile
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  11 - Presenting a Combined Model of SWOT Matrix and Confirmatory Factor Analysis in Determin.ing and Prioritizing Industry Strategies
  mohsen pourqasem atiyeh safardoust Seyed reza Salami
  Considering the importance and necessity of strategic planning to respond to a competitive environment, the purpose of this research is to formulate and prioritize the strategies of a large manufacturing company in the field of household appliances. To answer the resear More

  Considering the importance and necessity of strategic planning to respond to a competitive environment, the purpose of this research is to formulate and prioritize the strategies of a large manufacturing company in the field of household appliances. To answer the research questions and identify internal and external factors and company strategies, all managers and senior experts related to the field in the company, approximately 70 people, were selected as the research community. To compile the SWOT matrix, some senior managers of the company were selected through purposeful sampling. In the next step, 65 questionnaires were distributed through random sampling, and finally, 57 questionnaires were collected and analyzed using confirmatory factor analysis in Smart PLS software. The findings of the research indicate that the company is in an acceptable position in terms of its strengths, but at the same time, the environmental threats are significant. Therefore, the proposed strategy for the company is a competitive strategy, which includes four sub-strategies: designing and developing new products with a focus on strategic and exclusive products, leveraging the experience and technical knowledge of experts to establish companies that produce high-end foreign spare parts with the aim of internalization, defining product quality improvement projects in line with customer needs, and increasing financial investment in the research and development department for product development. Manuscript profile
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  12 - Designing a Digital Transformation Strategy Framework for the Road Freight Transportation Industry Focusing on Internet of Things Technology and Data Analytics
  Mehran Ehteshami Mohammad Hasan Cheraghali Bita Tabrizian Maryam Teimourian sefidehkhan
  10.61186/jstpi.40120.19.74.42
  The current research aims to design the framework of the digital transformation strategy of the road freight transportation industry, focusing on Internet of Things technology and data analytics, and uses the research method of design science. This research is fundament More

  The current research aims to design the framework of the digital transformation strategy of the road freight transportation industry, focusing on Internet of Things technology and data analytics, and uses the research method of design science. This research is fundamental-applied in terms of data type, mixed in exploratory type; According to the time of data collection, it was cross-sectional and according to the method of data collection or the nature and method of the research, it was a survey. Data collection in the qualitative part was done with semi-structured interviews with 20 experts from universities and the road freight transportation industry of Iran who were selected using the purposive sampling method and the principle of saturation. A researcher-made questionnaire was used to collect data in quantitative part and the opinions of 170 employees of this industry who were selected using Cochran's formula and stratified sampling method were obtained. Data analysis was done in the qualitative part with Delphi technique, literature review and coding. In the quantitative part, inferential statistics, one-sample t-test, structural equation modeling, and SPSS and smartPLS software were used. The fifth step of the design science method was done by testing the designed strategy framework in a company in the relevant industry. The results showed that the digital transformation strategy includes two managerial and operational strategies. Also, the consequences, influencing factors, mechanisms, facilitators and obstacles were presented in this framework. Based on the results, among the components of the framework, management strategies need to be further strengthened. Manuscript profile
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  13 - Providing strategies for revitalizing stagnant mining and industrial companies based on types of industries
  Siamak zhaheri hamid  asayesh mahdi kamali Mahdi Zahedgharavi
  Stagnation of companies leads to tax, insurance and banking arrears, adjustment and unemployment of human resources, decrease in value and credit of the company, decrease in the value of the company's brand, intensification of partners' differences and legalization of c More

  Stagnation of companies leads to tax, insurance and banking arrears, adjustment and unemployment of human resources, decrease in value and credit of the company, decrease in the value of the company's brand, intensification of partners' differences and legalization of company's issues, acquisition of company's assets by non-specialists,... and finally, the added value of the sub-sectors will decrease and production and economic growth will decrease. In order to realize the economic slogans announced by the Supreme Leader (Madazla Al-Ali) during the last few years, the strategies for revitalizing stagnant mining and industrial companies (with many previous and previous connections) should be examined. Therefore, the aim of the current research is to formulate a strategy for revitalizing stagnant mining and industrial companies. Therefore, the current research is based on the purpose of a survey and descriptive relationship investigation. For this purpose, through the method of hierarchical analysis as well as the study of related documents, a conceptual model for the revival of stagnant mining and industrial companies from the group of mining, chemical, textile (clothing and cellulose), food and metal industries with the opinion of 400 experts and stakeholders of this group were defined and compiled. Based on the results of the research, using hierarchical analysis for each group of industries, strategies for revival such as debt reorganization, transfer of management, financing, identification of new markets, sale of surplus assets, etc. were identified and prioritized.. Manuscript profile