List of Articles بانک سپه

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  1 - Organizational Strategic Fitness of Sepah Bank: A Study in Branches of Shiraz city
  Jafar Torkzadeh Kobra Pour Karim somayeh mezginezhad
  The purpose of this study was to Organizational Strategic Fitness of Sepah Bank: A Study in Branches of Shiraz city. In this descriptive-survey study, the statistical population of Shiraz Sepah Bank employees (including 692) was employed in 50 branches in Shiraz city. T More

  The purpose of this study was to Organizational Strategic Fitness of Sepah Bank: A Study in Branches of Shiraz city. In this descriptive-survey study, the statistical population of Shiraz Sepah Bank employees (including 692) was employed in 50 branches in Shiraz city. The first part was demographic information and the second part was a strategic fit questionnaire. The Strategic Approach Inventory includes 42 items in 3 dimensions of Strategic Response, Strategic Change and Strategic Success, whose validity and reliability were reviewed and approved. Data were analyzed using SPSS18 software, t-test, single-variable t-test, intra-group analysis of variance, benfronnial follow-up and combined variance analysis. The results showed that all dimensions of strategic fit of organization in Sepah bank branches of Shiraz were above average and lower than desirable levels (p=0.001). In terms of staff, the highest average was related to the strategic response (3.65) and the lowest mean for strategic success (3.50). The result of post hoc test showed that there is a significant difference between the mean strategic response and strategic success, but there is no difference between the other averages. There are significant differences in gender, educational qualification and work experience in evaluating the organizational dimensions of the organization based on demographic characteristics, but there is no difference between the viewpoint of managers and employees of Sepah Bank from the strategic alignment of the organization. Manuscript profile
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  2 - The role of big data management in improving the decision-making of banking organizations (Case study of Sepah Bank)
  Yaser Ghasemi Nezhad peyman hajizadeh Hamed Kordi
  10.52547/jstpi.27782.18.72.34
  In recent years, the size of data in the world has increased dramatically several times. Banks also generate large amounts of data in their processes and sometimes spend exorbitant costs to collect and maintain it. Some banking industry experts estimate a sevenfold incr More

  In recent years, the size of data in the world has increased dramatically several times. Banks also generate large amounts of data in their processes and sometimes spend exorbitant costs to collect and maintain it. Some banking industry experts estimate a sevenfold increase in existing data by 2020. Today, big data technology is considered as a solution to exploit and use this volume of information. However, reviewing and processing big data as well as examining the effectiveness of its use in the field of banking is considered as a challenge. Therefore, in this study, the role of big data management in improving the decision-making of banking organizations (Case study of Sepah Bank) was investigated. For this purpose, the statistical population of this study includes 130 experts from all departments of the information technology department of Sepah Bank, which was not sampled due to the limited statistical population. The standard 20-item big data management questionnaire, the 22-item decision-making empowerment questionnaire and the 10-item decision-making quality questionnaire based on Shamim et al.'s (2019) research were the basis of research after localization. Descriptive and inferential results of research data were analyzed using SPSS 19 and PLS software. The results showed that organizational culture with a coefficient of 0.446 has the most positive and significant relationship with empowerment. Empowerment also has a positive and significant relationship with a coefficient of 0.645 with decision effectiveness and a coefficient of 0.884 with decision efficiency. Manuscript profile
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  3 - Designing an Empowerment pattern for Sepah bank staff Based on Organizational Learning
  Marzieh Damirchi Rasul Hoseini Masumeh Oladian
  Competition in today's world is not having assets but having two other essential elements. One is investing in knowledge and learning in the organization, and the other one is the training of capable employees. The purpose of this study was to design a staff empowerment More

  Competition in today's world is not having assets but having two other essential elements. One is investing in knowledge and learning in the organization, and the other one is the training of capable employees. The purpose of this study was to design a staff empowerment model based on organizational learning. The research method has been used in terms of qualitative-quantitative nature (mixed) in terms of applied type and in mixed research methods, exploratory method is used sequentially. The data collection tool was semi-structured in the qualitative section of the interview and a researcher made questionnaire in the quantitative section. The statistical community in the qualitative sector is the knowledge and expertise of human resources in the banking system and universities. Sampling was done using a non-probabilistic sampling method including targeted techniques (snowball chains), based on which 18 interviews with experts in the banking industry took place and from among them, it was interviewed with 10 people through the focal group. For analysis of qualitative information, content analysis and open, axial and selective coding method is used and in this way, the MAXQDA2018 software is used. The statistical populations in the quantitative chiefs of staff and managers of Sepah bank branches in Tehran province were 322 people. A sample of 175 people was identified using the Cochran formula & stratified sampling. For analyzing quantitative data, structural equation and PLC software have been used. The obtained pattern includes organizational learning relationships and empowerment of employees, components, indicators and impacts of empowerment based on organizational learning. Based on research findings, empowerment of employees based on organizational learning leads to productivity, dynamism and agility. Manuscript profile
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  4 - The Role of IoT Technology Features in Perceived Value Creation, Intention to Advertise and Continue to Receive Customer Services at Sepah Bank
  Yaser Ghasemi Nezhad hamidreza fallah lajimi Ahmad Sheikhol-Islami Tonekaboni
  10.61186/jstpi.34236.19.76.71
  The use of IoT in the banking industry leads to the provision of various banking products and services to customers. New digital innovations, including the Internet of Things, have also created a competitive market for banks, and banks need to adapt their practices acco More

  The use of IoT in the banking industry leads to the provision of various banking products and services to customers. New digital innovations, including the Internet of Things, have also created a competitive market for banks, and banks need to adapt their practices accordingly. Therefore, in the present study, value creation with IoT technology was investigated in Sepah Bank. For this purpose, the statistical population of this research includes 130 employees of all departments of the information technology department of Sepah Bank. Using Morgan table, the number of statistical samples of this research was 86 people. For inferential analysis of data obtained from standard questionnaires, based on Balaji & Roy research (2017), the correlation method based on structural equation modeling with partial least squares approach and SPSS and SmartPLS software were used. The results of the study showed that the perceived excellent performance had a positive and significant effect on the shared value creation and the intention to continue receiving services from the Internet of Things, as well as the perceived aesthetic demand on the perceived value creation and excellent performance of The Internet of Things and the intention to continue receiving services and the intention to verbally advertise has had a positive and significant effect, as well as the intention to continue receiving services has a positive effect on the intention to verbally advertise customers, but perceived ease of use and perceived existence do not have a positive effect on perceived shared value creation. Manuscript profile
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  5 - Investigating the effect of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
  Taghi mohamadi Reza abdollahzade صابر قرباني siamak kazemzadeh
  Purpose :. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in t More

  Purpose :. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in terms of purpose and descriptive survey in terms of method. The statistical population of the research was 160 employees of Sepeh Bank branches in Selmas and Khoi. The sample size is 113 people using Morgan table and simple random sampling method. The research tools are internal marketing standard questionnaires (Mooney and Forman; 1995), Safari et al.'s ethical marketing questionnaire (2016) and Andrey's standard human resource management performance questionnaire. Oh you. It was Deval (2004). Structural equation method and PLS and SPSS19 software were used to test the research hypotheses Findings: Data analysis showed that the performance of human resources management has an effect on internal marketing with the mediating role of ethical marketing. The performance of human resources management has a positive and meaningful effect on ethical marketing. Ethical marketing has a positive and significant effect on internal marketing. The performance of human resources management has a positive and significant effect on internal marketing. Conclusion: Improving the quality of the organization's human resources performance can lead to gaining a competitive advantage and improving the organization's performance. Improving the performance quality of human resources and bank employees is dependent on their satisfaction as internal customers of the organization, and bank management can direct the skills, attitudes and behavior of employees towards the bank's goals through internal marketing. Manuscript profile
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  6 - Investigating of analyzing the mediating role of ethical marketing on the effect of human resource management performance on internal marketing in Sepeh Bank employees in the northwest of the country
  تقی  محمدی saber ghorbani Reza abdollahzade siamak kazemzadeh
  Taghi Mohammadi Saber Ghorbani Reza Abdulzadeh Siamak Kazemzadeh Abstract Purpose:. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees More

  Taghi Mohammadi Saber Ghorbani Reza Abdulzadeh Siamak Kazemzadeh Abstract Purpose:. The purpose of this research is to analyze the mediating role of ethical marketing on the effect of human resource management on internal marketing among the employees of Sepeh Bank in the northwest of the country. Methodology: This research was applied in terms of purpose and descriptive survey in terms of method. The statistical population of the research was 160 employees of Sepeh Bank branches in Selmas and Khoi. The sample size is 113 people using Morgan table and simple random sampling method. The research tools are internal marketing standard questionnaires (Mooney and Forman; 1995), Safari et al.'s ethical marketing questionnaire (2016) and Andrey's standard human resource management performance questionnaire. Oh you. It was Deval (2004). Structural equation method and PLS and SPSS19 software were used to test the research hypotheses Findings: Data analysis showed that the performance of human resources management has an effect on internal marketing with the mediating role of ethical marketing. The performance of human resources management has a positive and meaningful effect on ethical marketing. Ethical marketing has a positive and significant effect on internal marketing. The performance of human resources management has a positive and significant effect on internal marketing. Conclusion: Improving the quality of the organization's human resources performance can lead to gaining a competitive advantage and improving the organization's performance. Improving the performance quality of human resources and bank employees is dependent on their satisfaction as internal customers of the organization, and bank management can direct the skills, attitudes and behavior of employees towards the bank's goals through internal marketing. Manuscript profile