List of Articles اردبیل.

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
  Ali jafari
  The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th More

  The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect.   Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Assessment of land use changes and development of the urban landscape with emphasis on the role of urban economy Case Study of Ardebil City
  Ahmad 
  With the rapid growth of urbanization in different countries of the world, in addition to increasing the number of cities and their population size, their area and extent have also been expanding rapidly. So that the rapid physical development of cities has even surpass More

  With the rapid growth of urbanization in different countries of the world, in addition to increasing the number of cities and their population size, their area and extent have also been expanding rapidly. So that the rapid physical development of cities has even surpassed the population growth rate And the growth of unplanned and rampant phenomenon in Urbanism called "horizontal dispersion city 'or urban spiral created. This urban phenomenon was first created in rich and developed countries. But over the next few decades, seen today in most countries . Meanwhile, a look at the state of Iranian urbanization in the last half century Since the early 40's, the state of urbanization has evolved. Although this change was not at a standstill, its major development was increasing urbanization, urban population growth, increasing the number of cities, and expanding and expanding the physical spatial dynamics. In our country, urban landscapes have also had the capacity to use traditional ones, as urban growth patterns are organic and determinant of urban growth, endogenous and local factors. However, since the basis for the development of cities was an exogenous nature and oil revenues were injected into the urban economy, The intensification of investment in urban land has led to a disruption of the urban land market, and in particular the untapped use of a large part of the cities and the negative impact of the horizontal expansion of cities. Despite the rapid growth of population in recent decades, the city of Ardebil has been developing rapidly. The present paper aims to evaluate the changes in user behavior in the urban area of Ardabil. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Measuring the sense of place belonging and identifying the components affecting it in urban body patterns "Case study: West side of Imam Khomeini Street, Ardabil"
  Rouhollah   Rahimi Seyed Mohsen  moosavi Nasrin  Mohammadi Irloo
  Urban bodies and their social and cultural dimensions, with a semiotic approach, play an effective role in creating a sense of belonging to a place in citizens. It is important to identify the patterns of integrated and coordinated urban bodies effective on the percepti More

  Urban bodies and their social and cultural dimensions, with a semiotic approach, play an effective role in creating a sense of belonging to a place in citizens. It is important to identify the patterns of integrated and coordinated urban bodies effective on the perception of the audience in order to create social life, social interactions and place identity. The purpose of this research is to investigate the impact of urban bodies on creating a sense of belonging among citizens and to determine the patterns of urban bodies that are effective on the sense of belonging to a place, which has been studied in the body of the west side of Imam Khomeini Street in Ardabil, the main and oldest street of this city. The research method is applied and descriptive- survey type and it was carried out by a combined (quantitative- qualitative) method. To collect information, library studies and field survey methods, observation and questionnaire have been used. Based on the findings of the research, the sense of belonging to a place among citizens is influenced by the social- perceptual components of the urban body; It is possible to increase the sense of satisfaction and sense of belonging to the place among the citizens by coordinating the shops, suitable furniture, revitalizing the destroyed buildings, appropriateness in color, appropriateness in the skyline, favorable facade design and suitable vegetation. The result of the research in the case study shows that the high age, proper access and the holding of national- religious rituals have created a sense of belonging to the place. Also, structures that are familiar with the culture and identity of citizens create a sense of belonging to a place. The use of urban walls related to identity and historical and native culture for national religious rituals can encourage people to be in the street and create memories and mental images for them and consequently increase the sense of belonging to a place. Manuscript profile