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Open Access Article

1 - The Role of Media Advertising in the Expansion of E-banking Services )Case Study: Saderat Bank of Ardabil(
Ali jafari

The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of th More

The purpose of this study was to investigate the role of media advertising in the expansion of e-banking services of Saderat Bank of Ardabil. in terms of purpose, the present research is applied in terms of collecting survey information. the statistical population of this research includes all customers of Saderat Bank of Ardabil. regarding the uncertainty of the number of statistical population in this study, using the morgan table, the sample size is 384 people. samples were selected using multi-stage cluster sampling. SPSS software was used to analyze the data and regression test was used to analyze the hypotheses. the results of the research show that media ads with a beta coefficient of 0.79 and its three dimensions (informing with a beta coefficient of 0.602, convincing with a beta coefficient of 0.644, and a reminder with a beta coefficient of 0.669) on the expansion of the electronic banking services of Sadeghard Bank in the city of Ardebil has a significant positive effect. Manuscript profile

Open Access Article

2 - Assessment of land use changes and development of the urban landscape with emphasis on the role of urban economy Case Study of Ardebil City
Ahmad

With the rapid growth of urbanization in different countries of the world, in addition to increasing the number of cities and their population size, their area and extent have also been expanding rapidly. So that the rapid physical development of cities has even surpass More

With the rapid growth of urbanization in different countries of the world, in addition to increasing the number of cities and their population size, their area and extent have also been expanding rapidly. So that the rapid physical development of cities has even surpassed the population growth rate And the growth of unplanned and rampant phenomenon in Urbanism called "horizontal dispersion city 'or urban spiral created. This urban phenomenon was first created in rich and developed countries. But over the next few decades, seen today in most countries . Meanwhile, a look at the state of Iranian urbanization in the last half century Since the early 40's, the state of urbanization has evolved. Although this change was not at a standstill, its major development was increasing urbanization, urban population growth, increasing the number of cities, and expanding and expanding the physical spatial dynamics. In our country, urban landscapes have also had the capacity to use traditional ones, as urban growth patterns are organic and determinant of urban growth, endogenous and local factors. However, since the basis for the development of cities was an exogenous nature and oil revenues were injected into the urban economy, The intensification of investment in urban land has led to a disruption of the urban land market, and in particular the untapped use of a large part of the cities and the negative impact of the horizontal expansion of cities. Despite the rapid growth of population in recent decades, the city of Ardebil has been developing rapidly. The present paper aims to evaluate the changes in user behavior in the urban area of Ardabil. Manuscript profile

Open Access Article

3 - Comparative Evaluation of the City’s Physical Space Properties in the Occurrence of Vandalism Behaviors (Case Study of Karshenasan Town and Kowsar Town in Ardabil)
sohrab abolfathi

Vandalism is a conscious, volitional, and self-imposed destruction of properties, general amenities and utilities of the city. Alongside with population increase and expansion, and physical spaces, today's cities face a variety of urban problems and damages, which colle More

Vandalism is a conscious, volitional, and self-imposed destruction of properties, general amenities and utilities of the city. Alongside with population increase and expansion, and physical spaces, today's cities face a variety of urban problems and damages, which collectively threatens these communities in terms of environmental health, and security including issues of vandalism behaviors in the city. Given these circumstances, the necessity of considering the fact that the public spaces of the country's cities have encountered this social dilemma is of special significance. Subsequently Ardabil’s public spaces which are exposed to young people commuting are also facing such issues and problems. The main objective of this research is to identify the features of the physical space in the occurrence of vandalism behaviors in the two studied towns of the Ardabil city. This research is of applied type, and the data analysis method is descriptive-analytic. The first stage includes selection of indices, and physical data collection of two studied towns in development and expansion of vandalism phenomenon including urban land use, population density, the amount of access to the facilities and possible destruction utilities, level of isolation, and openness of urban spaces. The second stage includes analysis of collected data, preparation of maps and overlaying of them via GIS software in order to identify areas susceptible to cause this special damage. Results from data analysis, and checking the zoning of these two towns in terms of affectedness from vandalism phenomenon indicate that the vulnerability of Kowsar town is higher than Karshenasan town since the amount of open and isolated spaces with the use of urban uncultivated lands, and green spaces are more in Kowsar town. Moreover, the building and population density in Karshenasan town is higher than Kowsar town. Another important factor to be mentioned is the existence of the Shorabil recreational and tourism complex in Kowsar town which has created favorable conditions for the occurrence of this phenomenon. Manuscript profile

Open Access Article

4 - Locating the Rural Crisis Management Center
Bahram imani reza Talebi

Environmental hazards are one of the main obstacles to the achievement of sustainable development, especially in human settlements (especially villages). Over the past decades, with the crisis management approach, the use of all management achievements, organization and More

Environmental hazards are one of the main obstacles to the achievement of sustainable development, especially in human settlements (especially villages). Over the past decades, with the crisis management approach, the use of all management achievements, organization and pre-crisis planning to deal with hazards Natural and human is rational and necessary. In dealing with emerging crises, one of the main pillars of proper coping and prevention of the negative effects of these hazards is the inclusion of crisis management centers, which include all prevention, preparedness and response measures, including relief, temporary accommodation of the incident, in which It is possible to minimize the consequences of a possible crisis. Hence, the city of Ardabil, due to being located in an area of seismicity and its location in the border area of the country, has a high potential for the development of non-human hazards. Therefore, in this study, using a descriptive-analytical approach, using the Hierarchical Analytic Model (AHP) (13 criteria), the area of Ardabil city was zoned in order to locate Rural Crisis Management Centers and using the TOPSIS (8 criteria) model Prioritization of Rural Crisis Management Centers was conducted within the study area. The results of the research show that 13.3% of the land in Ardebil has the highest ability to establish crisis management centers. With respect to the specified areas, 7 locations for the establishment of crisis management centers were identified and the TOPSIS model was used to prioritize these centers and the results showed that the base number 2 has the highest capability and the base number 1 Featuring the lowest capacity for deployment of crisis management center Manuscript profile

Open Access Article

5 - Changes in Rural Fabrics in the Process of Transformation of Land Use Systems, Taking into Account Rural Settlements in the Ardabil Area (1976-2016)
asghar safarnejad ِAbaas Saidi

The people living in rural areas have created special residential fabrics during the time, based on the socio-economic relationships that determine their lives and activities, which in terms of both physical-structural, and various socio-economic functions, are consider More

The people living in rural areas have created special residential fabrics during the time, based on the socio-economic relationships that determine their lives and activities, which in terms of both physical-structural, and various socio-economic functions, are considered as valuable historical-civilization heritage of the country. Recognizing the set of effective forces in the formation of such textures and the factors influencing their structural-functional transformation, opens the way for recognizing the processes of production and formation of social spaces. Therfore, the scientific understanding of such processes, as well as the formation of different types of land use in the process of general socio-economic development, is one of the basic tasks of researchers in space systems, especially of geographers. This article, as a case study, relying on the "strategy of structural-functional dynamics", tries beside the reviewing the main forces and factors affecting the formation of various rural textures in Ardabil region, to evaluate the relationships between differnet land uses and transformation of rural fabrics. The research method in this study was descriptive-analytical and based on the collection of library and field data and information (observation and interview). The results show that the development of texture by changing aspects and dimensions of land use in these villages according to the conditions of the whole country is in line with the transformation of spaces and a kind of orientation towards urban spaces. It is clear that such changes have been accompanied by positive and negative aspects. Manuscript profile

Open Access Article

6 - Recognizing the Women in “Safvat al- Safa”
azar akbarzade ebrahimi

Safvat al-safa is one of the mystical books in the 8th century written by Ebn e Bazzaz about the characteristics of Sheikh Safi Ardabili. This book, written in late Mongol era, has been always considered as a historical document because it illustrates the features of My More

Safvat al-safa is one of the mystical books in the 8th century written by Ebn e Bazzaz about the characteristics of Sheikh Safi Ardabili. This book, written in late Mongol era, has been always considered as a historical document because it illustrates the features of Mysticism and Sufism in that era especially in the west of Iran. Discovering the identity of the characters in the book while some of which have not been studied so far, gives us more information about Mysticism before the advent of Safavid. By studying the book Safvat- al-safa, we figure out the effective role of women in this era. Some of them were mystics or disciples of sheikh Safi and some of them were prominent characters in that era due to their influence on the government and society, besides their mystic trends. In this research, after the introduction, by presenting examples from stories in Safvat al-safa, 15 women are introduced in two fields of mysticism and politics , and their roles in these fields are studied. Manuscript profile

Open Access Article

7 - Assessing the contextualism of contemporary infills in the historical context of the traditional Ardabil bazaar, emphasizing the fractal dimension
Seyede Elham Alavizadeh seyed gholamreza Islami

The traditional Iranian bazaar, as a prototype of Islamic-Iranian art and architecture and rich cultural heritage, like other urban contexts, has not been immune to the consequences of developments resulting from modern life in its inner and outer realm. New structures More

The traditional Iranian bazaar, as a prototype of Islamic-Iranian art and architecture and rich cultural heritage, like other urban contexts, has not been immune to the consequences of developments resulting from modern life in its inner and outer realm. New structures are necessary to change and create for the survival of historical contexts, and in this regard, there must be attention paid to the concept of contextualism and its purpose in the historical context, based on the need to know and extract the language of the context, for structural integration in peripheral development. In order to investigate the inconsistency of infills in the historical context of the Iranian-Islamic city and critique of the existing contextualism, this research first explains the pattern language in the traditional market of Ardabil with a descriptive-analytical method and then based on the characteristics of the fractal model, uses the fractal analysis method as quantitative research method and the fractal dimension parameter as a correlation geometry and the criterion of proportionality between scaling and the number of scales, in order to measure the degree of visual integration between contemporary infills. The facade of five contemporary passages in the second-class region of Ardabil’s traditional bazaar is examined qualitatively through field observation based on the components of theoretical foundations of research, and for quantitative factual analysis, by box counting method and software Image-j Fractional analysis, the fractal dimension of each sample is calculated. Due to absence of facade in the nature of the traditional market, the documents related to the interior views of Ardabil market are prepared, calculated and finally the results are compared with each other. The findings suggest that the fractal dimension of the specimens, as a measure of integration, is in the range of less than 1.5; while the traditional market model has a fractal dimension above 1.5. Therefore, it is necessary to address the components of comprehensive scaling and distribution of scales, as fractal-like pattern language of historical context, instead of formalism in contemporary infill designs. Manuscript profile

Open Access Article

8 - Assessment of mineralization potential using Stage factor analysis method (SFA) in Khoshnameh area, Hashjin, Ardabil province
Samira Hoseinpore Nejati Kamal Siahcheshm seyyed ghafour alavi pouya Zargari

The Khoshnameh altered area is located about 20 km south of Khalkhal (Ardebil province) and lies in the Hashjin metallogenic district. The formation of extensive serictic, argillic, silicic, chloritic and iron oxides alterations in the Chenar, Mahmudabad and east of Kho More

The Khoshnameh altered area is located about 20 km south of Khalkhal (Ardebil province) and lies in the Hashjin metallogenic district. The formation of extensive serictic, argillic, silicic, chloritic and iron oxides alterations in the Chenar, Mahmudabad and east of Khoshnameh, as well as the copper-lead-zinc mineralization events (e.g. Senjedeh, Shalvali and Ommabad) appears to be intimately affiliated to the fluids derived from upper Oligocene granodiorite intrusions which were emplaced within the Eocene trachy-basalt, andesite and pyroclastic rocks. The key point of this research is to investigate the preference of the Stage Factor Analysis (SFA) to evaluate the geochemical dispersion of mineralization and the visualization of real anomalies throughout the Khoshnameh area. Since the concentration of rock forming elements that are not related to mineralization has a negative effect on the factor privilege of elements, then the number of factors to increase the severity of anomalies must be reduce. For this purpose, initially nine factors were calculated based on the chemical composition of the samples. At this stage, non-representative elements and elements that did not participate in any of the factors were identified and removed from the data set and factor analysis was re-applied. After applying three stages of analysis on the data, the most effective predictive and important factors in terms of mineralization were deduced. Consequently, the number of factors decreased to 5. Therefore, using this method increases the prediction rate and success of the exploration, compared to the typical factor analysis method. Thus, the probable anomalies of Ba, Sn, Pb and Mo mineralization from the first factor and As, Cd and Sb mineralization from the fourth factor are predicted and introduced. Manuscript profile

Open Access Article

9 - Mystical education in term of Muhaghigh Ardabili Bidguli

In safavih era، religious scientists – as deputies of expected Imam – got supernatural power and influence. They with sages that habitually had also Compilations on some lawful science، had tendency whit mysticism. At the same era، historical antecedent of Kashan in Shi More

In safavih era، religious scientists – as deputies of expected Imam – got supernatural power and influence. They with sages that habitually had also Compilations on some lawful science، had tendency whit mysticism. At the same era، historical antecedent of Kashan in Shiite religion، was Caused special attention of Safavih governors to this city: Scientific and Literary societies promoted and attracted speakers and poets from around of country. By promoting Shiite in ninth century، the number of Sufis dynasty were being added. Sufi safavieh and Nematollahieh dynasty and Noorbakhshieh sect were been effective factors of Shiite promotion. This essay is for introduction of thoughts and works Mohammad – Ibn Soltan Mohammad Aradabili – Known and pen name to Mohaghegh Shiite scientist and mystic of A.H eleventh century. He is follower Ghazi Asad Ghohpaee and attributed to Noorbakhshieh sect. By witness of his works، his religious face has priority than other faces and his thought domination is on divine law and maintenance and observance of rules: However، meanwhile expressing pure religious debates، he doesn’t neglect mentioning principles and rules of Sufism. His Sufism rarely has a tendency with taste and composes quatrain almost attractive. Compiler، Sometime، resort to philosophical terms for proving his opinions but there isn’t special philosophical method Manuscript profile

Open Access Article

10 - Riaz al-Arifin and Manghaj al-Salakin (content research in the Middle Ages of Shiite mysticism)
Mohsen Momen

Epistemologists have sought to introduce the unknown and mysterious ways to the beginners and seekers through their instructions and writings. A considerable number of works have been published, but still many copies are in the vacancy rooms of loneliness, waiting for b More

Epistemologists have sought to introduce the unknown and mysterious ways to the beginners and seekers through their instructions and writings. A considerable number of works have been published, but still many copies are in the vacancy rooms of loneliness, waiting for being investigated by some with passionate of learning. This article tries to introduce “Riaz al-Arifin” and “Manghaj al-Salikin” written by Mirza Muhammad bin Sultan Muhammad Ardabili, a famous scholar of Shiite universe and scholar of the 11th century, expressing his views, thoughts and works. His Sufism instructions are a combination of the path of the wise and the path of descendants, but in the Shari'a-minded frame. He sees present and presence, at its highest level during praying ceremony like Namaz. His literary and linguistic intuition have also been discussed and analyzed. Unfortunately, we know very little about him, but discussable issues are a lot. Manuscript profile

Open Access Article

11 - The Impact of Destination Image and Satisfaction on Heritage Tourists’ Loyalty: resenting a Conceptual Model (Case Study: World Collection of Sheikh Safi al-Din Ardabili)
Habib Shahbazi Shiran Roya Esmi

The restoration, preservation, and prosperity of historical monuments in Iran are directly related to the presence of heritage tourists. Therefore, the present study aimed to investigate the impact of destination image and satisfaction on heritage loyalty within a conc More

The restoration, preservation, and prosperity of historical monuments in Iran are directly related to the presence of heritage tourists. Therefore, the present study aimed to investigate the impact of destination image and satisfaction on heritage loyalty within a conceptual model based on the visitors of Sheikh Safi al-Din Ardabili collection in Ardabil, Iran. The research method was descriptive-survey and the sample size was determined to be 375 people by using available sampling method and Cochran formula (unspecified population size). Data were analyzed using the SPSS and AMOS softwares. Results showed that most respondents had relatively high satisfaction with their visit to the collection. According to the results of structural equations analysis, the most effective variables related to loyalty, destination image and tourist satisfaction were the variables of tourists' revisit of the collection, awareness and interest and tourism costs, respectively. The destination image also has a significant effect on satisfaction; But effect of destination image on the heritage tourists’ loyalty is mediated by the mediating variable of satisfaction. Therefore, the focus of heritage tourism marketing programs on improving the destination image among heritage tourists would not necessarily lead to an increase in tourists' revisit from the collection. But, attention to satisfaction variable, especially reducing tourism costs and increasing the security feeling, can have more effect on tourists’ loyalty. Manuscript profile

Open Access Article

12 - Measuring the sense of place belonging and identifying the components affecting it in urban body patterns "Case study: West side of Imam Khomeini Street, Ardabil"
Rouhollah Rahimi Seyed Mohsen moosavi Nasrin Mohammadi Irloo

Urban bodies and their social and cultural dimensions, with a semiotic approach, play an effective role in creating a sense of belonging to a place in citizens. It is important to identify the patterns of integrated and coordinated urban bodies effective on the percepti More

Urban bodies and their social and cultural dimensions, with a semiotic approach, play an effective role in creating a sense of belonging to a place in citizens. It is important to identify the patterns of integrated and coordinated urban bodies effective on the perception of the audience in order to create social life, social interactions and place identity. The purpose of this research is to investigate the impact of urban bodies on creating a sense of belonging among citizens and to determine the patterns of urban bodies that are effective on the sense of belonging to a place, which has been studied in the body of the west side of Imam Khomeini Street in Ardabil, the main and oldest street of this city. The research method is applied and descriptive- survey type and it was carried out by a combined (quantitative- qualitative) method. To collect information, library studies and field survey methods, observation and questionnaire have been used. Based on the findings of the research, the sense of belonging to a place among citizens is influenced by the social- perceptual components of the urban body; It is possible to increase the sense of satisfaction and sense of belonging to the place among the citizens by coordinating the shops, suitable furniture, revitalizing the destroyed buildings, appropriateness in color, appropriateness in the skyline, favorable facade design and suitable vegetation. The result of the research in the case study shows that the high age, proper access and the holding of national- religious rituals have created a sense of belonging to the place. Also, structures that are familiar with the culture and identity of citizens create a sense of belonging to a place. The use of urban walls related to identity and historical and native culture for national religious rituals can encourage people to be in the street and create memories and mental images for them and consequently increase the sense of belonging to a place. Manuscript profile

Open Access Article

13 - nvestigating the Relationship between Religious Beliefs and the Use of Social Networks on Commitment to Islamic Hijab (Case Study: Students of Mohaghegh Ardabili University)
Ali Ahmadpour ALI rezaei sharif

The aim of this study was to investigate the relationship between religious beliefs and dependence on the use of social networks with the degree of observance and commitment to the Islamic hijab of students of Mohaghegh Ardabili University. The statistical population of More

The aim of this study was to investigate the relationship between religious beliefs and dependence on the use of social networks with the degree of observance and commitment to the Islamic hijab of students of Mohaghegh Ardabili University. The statistical population of this study was undergraduate students in different fields of Mohaghegh Ardabili University of Ardabil in the academic year of 1398. For this purpose, 430 students (307 girls and 123 boys) in different disciplines were selected by stratified and random cluster sampling. Made replied; In this study, structural equation modeling method was used to analyze the data. Findings indicate that the direct effect of religious dimension, emotional dimension, consequential dimension, ritual dimension on students 'observance of Islamic hijab is significant, also the direct effect of dependence on the use of virtual social networks has an effect on students' observance of Islamic hijab. It is worth noting that the dimensions of student religiosity and dependence on the use of virtual social networks in data analysis overlap. In other words, the dimensions of religiosity and dependence on the use of virtual social networks, if together, can have a significant impact on students' observance of the Islamic hijab. Of course, the effect of religiosity dimensions on dependence on the use of virtual social networks is negative and inverse. Manuscript profile

Open Access Article

14 - Designing a Model for Effective Strategic Factors in Attracting Investors to the Tourism Industry Using a Mixed-Method Approach
Arash Farhoudi Seyyed Mahmoud Shabgoo Monsef Ali Gholipour Soleymani

As the goals outlined in the Iranian Strategic Tourism Development Policy Document cannot be realized without attracting financial resources, this study sought to design a model for effective strategic factors in attracting investors to the tourism industry in Ardabil More

As the goals outlined in the Iranian Strategic Tourism Development Policy Document cannot be realized without attracting financial resources, this study sought to design a model for effective strategic factors in attracting investors to the tourism industry in Ardabil province using the mixed-method approach. The population of the study at the qualitative phase comprised managers and officials of the Directorate General for Cultural Heritage, Handicrafts, and Tourism of the province, potential and real professionals and investors in tourism, and university experts with at least five years of experience in tourism management, investment, and marketing. The sample size of the study was selected through purposive sampling. To collect the required data, semi-structured interviews were conducted with the participants of the study until theoretical saturation was achieved in the twenty-fifth interview. The collected data were then analyzed via systematic grounded theory using open, axial, and selective coding. Accordingly, fifty-four concepts, eighteen sub-categories, and seven main categories were found after the integration and classification of concepts. Based on the proposed model of the study, the investors’ tendency to invest in tourism, tourism environment, and investment attraction management, the quality of tourism infrastructure, social factors prevailing over the region, supportive measures, and strengthening the position of tourism were identified as the core category, causal conditions, contextual conditions, intervening conditions, strategy, and the result of the implementation of strategies, respectively. In the quantitative phase, a questionnaire was developed by the researchers based on the identified components. Then, the questionnaire was administered to 220 investors and experts in the field of tourism. The collected data were then analyzed through the Smart PLS Software using structural equation modeling. Finally, the validity and correlation among the model’s variables were reconfirmed. Manuscript profile

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