Analysis of Coopetition Strategies in Healthcare Supply Chain: A Mixed Approach of Thematic Analysis and Ordinal Priority
Subject Areas : آموزشی
Esmaeil Mazroui Nasrabadi
1
,
zahra SadeqiArani
2
1 - assistant professor, department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran
2 - Associate Professor, Department of Business Management, University of Kashan, Kashan, Iran.
Keywords: Coopetition Strategies, Healthcare Supply Chain, Thematic Analysis, Ordinal priority approach (OPA).,
Abstract :
Coopetition strategy, or collaborative competition, can significantly mitigate challenges within the healthcare supply chain, such as shortages of expertise, equipment, raw materials, and necessary services. Despite its potential, the application of this strategy in the healthcare sector remains limited. Therefore, the present study was conducted to analyze coopetition strategies in the healthcare supply chain. This research employed a mixed-methods approach and was carried out in two phases. In the first phase, adopting a qualitative approach, coopetition strategies in the healthcare supply chain were identified through semi-structured interviews and thematic analysis. In the second phase, to identify the key strategies, the ordinal priority approach was utilized. The analysis of the data from the first phase of the research identified 55 coopetition strategies. These strategies were categorized into 11 overarching themes, namely: “Institutionalizing Ethics,” “Knowledge Enhancement Strategies,” “Regulatory Strategies,” “Top-Down/Governmental Strategies”, “Financial Strategies”, “Culture Building”, “Organizational Strategies”, “Manager Characteristics”, “Human Resource Strategies”, “Legislative Strategies”, and “Management Strategies”. The results of ranking these strategies in the second phase of the research indicated that “Legislative Strategies”, “Manager Characteristics”, and “Organizational Strategies” held the first to third priorities, respectively. To implement these strategies effectively, it is necessary for upstream regulatory bodies to identify and remove the legal barriers to coopetition. Furthermore, appointing managers based on the competencies required for coopetition and providing necessary training in areas such as problem-solving and decision-making, data security, negotiation skills, and conflict resolution is essential.
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