Designing and explaining the commercialization model of knowledge-based companies’ products located in the science and technology park and growth centers of West Azerbaijan
Subject Areas :Yusuf Sufi 1 , Vahid Reza Mirayei 2 , Farzaneh Salami 3
1 - PhD student in Business Management, Science and Research Unit, Islamic Azad University, Tehran, Iran
2 -
3 -
Keywords: Keywords: Commercialization, Products, Knowledge-based, Growth Centers, Science and Technology Park.,
Abstract :
Province Yousef Sofi Vahidreza Mirai Rahim Sarvar Abstract The aim of the present study was to design and explain the commercialization model of knowledge-based companies’ products located in the science and technology park and growth centers of West Azerbaijan Province. This study is applied in terms of its purpose and is of mixed type in terms of its research method. The statistical population of the study included all experts and specialists in the field of knowledge-based centers in the qualitative part and all employees of knowledge-based companies located in the science and Technology Park and growth centers of West Azerbaijan Province in the quantitative part. Sampling was conducted in the qualitative part based on theoretical saturation and in the quantitative part based on availability. In the qualitative part, 12 people participated in the interview process and in the quantitative part, with a population size of 168 people, 117 people participated as a sample. The data collection tool included interviews and a researcher-made questionnaire, and coding method was used for data analysis in the qualitative part and confirmatory factor analysis in the quantitative part. The required information was collected using a questionnaire designed with 80 items and analyzed through SPSS and PLS software. The designed model was presented with 14 indicators in commercialization. According to the results of exploratory and confirmatory factor analysis, causal conditions (management factors, information factors, financial factors), contextual conditions (laws and regulations, technological capabilities), central category (market factors, product factors), strategies (strengthening interactions, marketing and sales capabilities), consequences (economic development, knowledge-based economy, entrepreneurial development), and intervening conditions (personal factors, socio-cultural factors) were identified as explanatory factors of the commercialization components of knowledge-based companies' products. The results of the Cronbach's alpha coefficients and composite reliability also showed that the values of these indicators for all latent variables were greater than 0.7; the results of the extracted variance values also showed that all variables had values greater than 0.5, and the reliability and convergent validity of the measurement tools were confirmed. Also, considering the confirmation of the path coefficient and t-statistic at the confidence level of 1.96, it can be said that the commercialization patterns of products of knowledge-based companies located in the Science and Technology Park and Growth Centers of West Azerbaijan Province have a significant and direct effect.
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