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Liao,S.(2003) Knowledge Management Technologies And Applications—Literature Review From 1995 To 2002, Expert Systems With Applications.
Paquette,S.(2008) Customer KnowledgeManagement: Knowledge Management:Concepts, Methodologies, Tools, and Applications
Schichazhang&xindegwu,(2011) Fundamental Of Association Rules In Data Mining And Knowledge Discovery
Khodalarami, F. & Chan, Y. E. (2013) Exploring the Role of Customer Relationship Management (CRM) Systems in Customer Knowledge Creation
Ranjan, J.& Bhatnagar V.(2011) Role Of Knowledge Management And Analytical CRM In Business Data Mining Based Framework, The Learning Organization
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Maimon, M. & Rokach, L. (2010). Data Mining and Knowledge Discovery Handbook (2nd Ed).
Tan, P. N., Steinbach, M. & Kumar. V.(2005). Introduction to Data Mining. University of Minnesota.
Zhao, Y. (2013) R and Data Mining: Examples and Case Studies
Hand, D., Mannila, H. , Smyth, P. (2001) Principles of Data Mining
Zaki, M. & Meira, W. (2014) Data Mining and Analysis, Fundamental Concepts and Algorithms.
Ye, N. (2003). Handbook of Data Mining. Arizona State University.
Han, J. & Kamber, M. (2006). Data Mining Concepts and Techniques(2nd Ed.). University of Illinois.
Shaw, M. J., Subramaniam, C., Tan, G. W. & Welge M. E. (2001). Knowledge Management and Data Mining for Marketing. University of Illinois.
Silwattananusarn, T. (2012) Data Mining and Its Applications for Knowledge Management: A literature Review from 2007 to 2012
Nemati, H. R., Steiger, D. M., Iyer, L. S. & Herschel, R. T. (2002) . Knowledge warehouse: an architectural integration of knowledge management, decision support, artificial intelligence and data warehousing.
Jing, L. (2002). Data Mining and Knowledge Management in Higher Education.
Wang, H. & Wang, S. (2008). A Knowledge Management Approach to Data Mining Process for Business Intelligence.
Berry, M. J. & Linoff, G. S. (2006), Mastering Data Mining, The Art and Science of Customer Relationship Management
Wang, H. & Wang, S. (2008). A Knowledge Management Approach to Data Mining Process for Business Intelligence.
IBM SPSS 14.2 Application Guide.(2011)
Kim, J., Suh, E., Hwang, H. (2003) A Model for Evaluating the Effectiveness of CRM Using the Balanced Scorecard. Pohang University
E.W.T. Ngai, Li Xiu, D.C.K. Chau. (2009) Application of data mining techniques in customer relationship management: A literature review and classification, Expert Systems with Applications
Seyyedhosseini, S.M., Gholamian, M.R., Maleki, A. (2011) A Methodology Based on RFM Using Data Mining Approach to Assess the Customer Loyalty
Kotler, P., Keller, K.L. (2012) Marketing Management (14th Ed.)
Goyat, S.(2011) The Basis of Market Segmentation: A Critical Review of Literature
O'Leary, D. (1998) . Enterprose Knowledge Management.
