Proposing a model for low cost carriers market in Iran
Subject Areas :Mohammadreza Mahmodieh 1 , Asef Karimi 2
1 - Tehran University
2 - University of Tehran
Keywords: Low cost carriers Airlines Air transportation Market development,
Abstract :
Low cost carriers are great revolutions in the air transportation industry in the last three decades. In fact, low cost model in the airlines has been indicated as a successful and innovative model. Low cost model is a strategy, focusing on the primary needs of passengers and increaring productivity, that provides lowest prices in internal and international air transportation of passenger. In this study, it has been tried to propose a model of developing low cost carriers market. Population is experts in airline of Aseman, Iran Air Tour, and Kish Air. Samples were collected by targeted judgemental approach for qualitative interviews. Instrument was structured interviews. To analyze data, grounded theory was utilized. 33 interviews with experts of airlines help to gather the required data. Finally, 15 major concepts were extracted including liberalization and withdrawal from the state structure, internal and external tourismism, efficient human factor, security and timely order, regulatory interaction versus relation orientation, customer trust, structural modifications costs, infrastructure and airport management, reconciliation with aeronautical knowledge, customer service, optimal aircraft and flight network, governance mandate structure, optimal sales service management, lack of sanction pressure and society cultural development. Finally, these concepts shaped the paradigmatic pattern of the development of the market for low cost carriers.
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