Survey the effect of market orientation on Business performance using the model of Harrison and walker
Subject Areas :علی اکبر جوکار 1 , نبی الله نجاتی زاده 2
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Keywords: Customer orientation competitive orientation market orientation Business performance,
Abstract :
We live in an era of knowledge and information to that wonderful era, the era of technology and creativity is incredible acceleration. With quick access to computers and information technology and media publicity by advanced economies century, no country and no little electronic century, little infrastructure to handle. One of the important factors in management decision making information. Accurate information, accurate, timely decision making and increase the speed of the front of the decisions will be wrong. During these years, the process of globalization and rapid technological advances that markets are changing fast. Future success in challenging markets require informed and ready to react fast. Shadow is possible to provide greater customer satisfaction. The study will attempt to identify the expectations of customers, markets and competitors to provide a way to pay for things. Thus, according to Harrison and Walker model to 4 competitive orientation, customer orientation, market orientation and organizational performance refers to the 250 Employees of the National Bank has been studied. According to some experts seem to believe, the impact of market orientation with business performance in order to reach good results.
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