تأثیر سیستم کنترل استراتژیک پیرس و رابینسون بر بهبود فضای کسبوکار با میانجیگری نوآوری محصول
محورهای موضوعی : مديريت تحقيق و توسعه
مسلم سلیمان پور
1
,
رضا نوروزی اجیرلو
2
,
حسن الوداری
3
1 - گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
2 - گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
3 - دانشگاه پیام نور
کلید واژه: سیستم کنترل, کنترل استراتژیک پیرس و رابینسون, بهبود فضای کسبوکار, نوآوری محصول,
چکیده مقاله :
رقابت فزاینده در محیط کسبوکار پویای کنونی، شرکتها را برای نوآوری دائمی تحتفشار قرار میدهد. توانایی ایجاد و مدیریت موفقیتآمیز یک فرآیند نوآوری دائمی به کیفیت تصمیمات اتخاذشده در مراحل متوالی آن بستگی دارد. سیستمهای کنترل استراتژیک مدیریت، مبنای تصمیمگیری مدیران می باشد. این مطالعه به بررسی پویایی سیستم کنترل استراتژیک پیرس و رابینسون ، نوآوری محصول و بهبود فضای کسبوکار میپردازد. در این پژوهش که بهعنوان پژوهشهای کاربردی و توصیفی از نوع همبستگی طبقهبندیشده است از پرسشنامه برای جمعآوری دادهها استفاده گردید. جامعه پژوهش شامل مدیران و کارشناسان و خبرگان صنعت لبنیاتی استان تهران بودند که تعداد 80 نفر به روش نمونهگیری هدفمند و در دسترس انتخاب شدند. تجزیهوتحلیل دادهها با نرمافزارSPSS23 و شیوه مدلسازی معادلات ساختاری نرمافزار(PLS SMART) انجام شد و نتایج برای آزمون مدل و بررسی فرضیهها مورداستفاده قرار گرفت. یافتهها نشان میدهد ارتباط مستقیم و معناداری بین مؤلفههای سیستم کنترل استراتژیک پیرس و رابینسون (کنترل مفروضات، کنترل اجر، نظارت راهبردی ، کنترل آگاهی ویژه، کنترل بودجهای، کنترل برنامههای کوتاهمدت و بررسی عوامل کلیدی موفقیت) با بهبود فضای کسبوکار در سطح معناداری 001/0 وجود دارد(707/0=B ). همچنین تأثیر مثبت متغیر میانجی نوآوری محصول بر بهبود فضای کسبوکار (440/0=B ) قابلتوجه است. سیستم کنترل استراتژیک پیرس و رابینسون ابزار قوی برای نوآوری محصول در شرکت های لبنیاتی و تضمینی برای بهبود فضای کسبوکار است.
Increasing competition in today's dynamic business environment puts pressure on companies to constantly innovate. The ability to successfully design and manage a continuous innovation process depends on the quality of the decisions made in successive phases. Strategic management control systems form the basis for managers' decision-making.This study examines the dynamics of Pearce and Robinson's strategic control system, product innovation and improvement of the business environment. In this research, which is categorized as applied and descriptive correlational type research, a questionnaire was used to collect data. The research community consisted of managers, experts and professionals of dairy industry in Tehran province, 80 of whom were selected through purposive and accessible sampling. Data analysis was performed using SPSS23 and PLS SMART software, and the results were used to test the model and verify the hypotheses.The results show a direct and significant relationship between the components of Pierce and Robinson's strategic control system (takeover control, performance control, strategic monitoring, special awareness control, budget control, short-term plan control and key success factors) and the improvement of the business environment at a significant level of 0.01 (B = 0.707). The positive effect of the mediating variable product innovation on the improvement of the business environment (B = 0.440) is also significant. Pearce and Robinson's strategic control system is an effective tool for product innovation in dairy companies and a guarantor for the improvement of the business environment.
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