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      • Open Access Article

        1 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty
        narges rezaei malek
        With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investmen More
        With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investment of private banks has concentrated on the presenting special services. That has led to more successful in attracting and retaining customers. To evaluate the influencing factors on banking services improvement, information technology and knowledge management as key factors were identified. This paper is to identify the most effective indicators to assess the impact of knowledge management and information technology for improving customer service of bank on customer satisfaction.180 experts of Bank Mellat is selected as population. Sample size was calculated by using a random sampling method. 130 samples were obtained but 120 questionnaires Were returned. Data were collected through questionnaires. In order to analyze the data from the structural equation modeling and LISREL software was used. In order to ensure the accuracy of the results and sensitivity analysis, regression analysis were applied. Finally, the results show that the customer knowledge management and mobile banking have positive effect on performance of banking service, and improving this kind of services have positive effects on customer satisfaction. Manuscript profile
      • Open Access Article

        2 - A model for improving banking services using customer knowledge management and mobile banking and examining its impact on customer loyalty in Bank Mellat
        narges rezaei Mohammad rezaei
        With the development of new communication technologies, the use of information technology has been proposed as a success factor in developing organizations. One of the most important industries that must adapt to technological changes is the banking industry. The practi More
        With the development of new communication technologies, the use of information technology has been proposed as a success factor in developing organizations. One of the most important industries that must adapt to technological changes is the banking industry. The practical capabilities of some private banks in attracting and retaining customers have made them a top priority for investment. The purpose of this study is to investigate the effect of customer knowledge management and mobile banking on improving banking services and customer loyalty. Bank Mellat was selected as a statistical population with 180 service management experts and 130 simple questionnaires were distributed among the sample using simple random sampling. 120 acceptable questionnaires were referred. Structural equation model was selected for data analysis. The results indicate the positive and direct impact of knowledge management and mobile banking on improving the services provided and customer loyalty. Manuscript profile
      • Open Access Article

        3 - Promote Mobile Banking Services by using National Smart Card Capabilities and NFC Technology
        Reza Vahedi Sayed Esmaeail Najafi Farhad Hosseinzadeh Lotfi
        By the mobile banking system and install an application on the mobile phone can be done without visiting the bank and at any hour of the day, get some banking operations such as account balance, transfer funds and pay bills did limited. The second password bank account More
        By the mobile banking system and install an application on the mobile phone can be done without visiting the bank and at any hour of the day, get some banking operations such as account balance, transfer funds and pay bills did limited. The second password bank account card, the only security facility predicted for use mobile banking systems and financial transactions. That this alone cannot create reasonable security and the reason for greater protection and prevent the theft and misuse of citizens’ bank accounts is provide banking services by the service limits. That by using NFC (Near Field Communication) technology can identity and biometric information and Key pair stored on the smart card chip be exchanged with mobile phone and mobile banking system. And possibility of identification and authentication and also a digital signature created documents. And thus to enhance the security and promote mobile banking services. This research, the application and tool library studies and the opinion of seminary experts of information technology and electronic banking and analysis method Dematel is examined. And aim to investigate possibility Promote mobile banking services by using national smart card capabilities and NFC technology to overcome obstacles and risks that are mentioned above. Obtained Results, confirmed the hypothesis of the research and show that by implementing the so-called solutions in the banking system of Iran. Manuscript profile