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Open Access Article
1 - Investigating the effect of using various marketing strategies on social networks on gaining the trust of council customers Investigating ترجمههای investigate فعلفراوانی بررسی کردن investigate, check, peruse, survey, study رسیدگی کردن consider, attend, check, investigate, inspect, investigate استفسار کردن investigate وارسی کردن sift, investigate پژوهیدن investigate, inquire, research, search تحقیق کردن investigate, inquire, verify, assay, interrogate, question اطلاعات مقدماتی بدست اوردن investigate جستار کردن investigate تفتیش کردن inquire, inspect, investigate, revise باز جویی کردن examine, assay, inquire, interrogate, investigate, cross-examine تعریفهای investigate فعل ۱ carry out a systematic or formal inquiry to discover and examine the facts of (an incident, allegation, etc.) so as to establish the truth. police are investigating the alleged beating مترادفها: check outsuss outgive something the once-overscope outinquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up مترادف investigate فعل check outsuss outgive something the once-overscope out inquire intolook intogo intolook overprobeexplorescrutinizeconduct an investigation intoconduct an inquiry intomake inquiries abouttry to get to the bottom ofinspectanalyzestudyexamineconsiderresearchsearch/sift the evidence concerningpore overdelve intoauditevaluatefollow up همچنین ببینید investigate
farzaneh milani jafari zenouziThe aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' tr MoreThe aim of this study is to investigate the effect of using variety of marketing strategies in social networks to build customers’ trust. Marketing through social networks has made appropriate opportunities for companies to attract more customers. Building customers' trust and attracting the customers can be mentioned as marketing challenges on these networks. So, in order to create competitive advantages, companies need to use appropriate strategies of building trust. The population of this study consists of all Iranian users of social networking sites that affected by companies advertisements. Also the sample size by using snowball sampling method is 446. The research method is descriptive survey research and data collection tool is questionnaire. To test hypotheses the partial least squares (PLS) technique and SmartPLS 3 software has been used. The results show that all four variables include: transactional, relationship, database and knowledge-based marketing strategies in social networks have a significant impact to build customers’ trust. Indeed, transactional strategy has negative impact on trust so the relation between this variable and dependent variable is reverse. knowledge-based marketing strategy has the most positive impact on customers’ trust. Manuscript profile -
Open Access Article
2 - A know-how on Commercializing Process Model for Chemical Products
Sasan Sadraei Ahmad MosaeiThe Know-how Commercialization is one of the most complicated issues that Research institute is facing nowadays. Difficulties and special structure of each of technologies have caused problems in commercialization processes. Lack of integration between the component of MoreThe Know-how Commercialization is one of the most complicated issues that Research institute is facing nowadays. Difficulties and special structure of each of technologies have caused problems in commercialization processes. Lack of integration between the component of commercialization process and companys strategy may duplicate the difficulties. In this paper, a commercialization process framework for chemical products with emphasizing on RIPI strategy was developed in order to hold the system integrity. After all, a case study for a chemical product of RIPI, based on the framework will be delivered, and at last the results will be discussed. Manuscript profile -
Open Access Article
3 - Design of Opportunities Selection Model and their Commercialization in R&D Centres
Ahmad MosaeiNowadays, pay attention to research and development in Iran (our country) is more important than previous and especially more than developed countries. If Research is being directive it could be solvent for most of the disaster. In the current companies R&D is the merel MoreNowadays, pay attention to research and development in Iran (our country) is more important than previous and especially more than developed countries. If Research is being directive it could be solvent for most of the disaster. In the current companies R&D is the merely competitive advantage and only organizations could be sustainable that have installed R&D. Hence this paper aim to develop a directive model for R&D centers in Iran to improve efficiency and effectiveness of such centers. Through Step by step executing of such model, R&D organization could be certain that each of their ideas (if being opportunity) will locate in a directive and default road to arrive the market. This will lead to a clear position to research plan in the R&D organization. The important characteristic of the model is that Market research, marketing, and commercialization are some of the stages of that which lead to inhibit of accumulation of no applicable knowledge in R&D organization. Manuscript profile