List of Articles Attractiveness

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Prioritization of Power Distribution Smart Grid Technologies based on the Attractiveness Criteria, Case Study on Mazandaran Power Distribution Company
  1Maral Mohaghegh Babak Shirazi
  10.7508/jstpi.2016.04.006
  A smart grid is the modern power grid to resolve many issues of current power grid systems with higher reliability, self-healing, ability to support renewable energy sources and reduction of environmental impacts. Novelty and necessity of power smart grid knowledge has More

  A smart grid is the modern power grid to resolve many issues of current power grid systems with higher reliability, self-healing, ability to support renewable energy sources and reduction of environmental impacts. Novelty and necessity of power smart grid knowledge has led to feel technologies assessment is needed for development and determination the attractiveness of product and process technologies in this industry. Distribution network is an important part of a power system and nearest part to the consumers that should pay special attention to it. The aim of this study was to prioritize power smart grid technology with respect to the attractiveness criteria in Mazandaran power distributed company. So, the list of key technologies related to power smart grid was prepared. Then 9 criteria were identified. Questionnaire was designed to obtain the experts’ point about the status of each technology in every criteria. Saw is Multiple Attribute Decision Making model for weighing the criteria, determining the relative status of each technology, group decision-making and technology assessment. The results show that moment billing, wireless, load forecasting, energy costs calculating and software are the most important technologies based on the attractiveness in the Mazandaran power distribution company. Also is the basic step for planning, strategy of technologies and time management. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Designing model strategic management of technical and vocational training
  davood farrokhi Hasan Shahrakipour Samad Karimzadeh
  The purpose of this study is to identify the components of strategic management of technical and vocational training in order to apply optimal strategic management in interaction and adaptation to the environment. The research is cross-sectional in terms of applied purp More

  The purpose of this study is to identify the components of strategic management of technical and vocational training in order to apply optimal strategic management in interaction and adaptation to the environment. The research is cross-sectional in terms of applied purpose, descriptive survey in terms of implementation method and mixed (qualitative and quantitative) in terms of data. In the library study section, 28 authoritative sources were sampled based on theoretical saturation and the strategic components of technical and vocational education based on 12-component ground theory including employment, educational attractiveness, lifelong learning, demand-driven, job changes, research Practical, flexibility, educational economics, strengthening educational assistants, improving the assessment system, quality assurance, job counseling and for strategic management in general 6 components and 22 sub-components including conceptual exploration, environmental scanning, strategy building, implementation Achievement and evaluation of achievements and strategic leadership and monitoring were identified and by conducting semi-structural interviews including 7 questions with 10 experts, the components were linked and organized in order to develop a final quality model. In model validation and its degree of fit, 95% was obtained. In the end, several suggestions were made that the managers of the Technical and Vocational Education Organization, by recognizing the above components, can successfully apply strategic management Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Investigating the Impact of Influencers' Credibility Dimensions, Attractiveness, Trust, and Expertise on Purchase Intention in the Skin Beauty Industry Considering the Mediating Role of Customer Engagement
  Nazanin Rousta Ahmad allahyari Mehrdad Shafiee
  <p>The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is ap More

  <p>The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is applied in nature and is a descriptive survey study in terms of data collection. The statistical population of this research includes users of skin and beauty services in Shiraz who chose their preferred center via social media platforms, specifically Instagram. Due to the large size of the population and the lack of precise statistics, the sample size was determined to be 384 people based on Cochran's formula, and a non-random convenience sampling method was used. A researcher-made questionnaire was used for data collection. In this research, structural equation modeling was used to test the hypotheses, and for this purpose, SmartPLS and SPSS software were utilized. The research findings indicated that the attractiveness and expertise of influencers have a significant positive impact on purchase intention in the skin beauty industry. In this context, customer engagement plays a mediating role in the relationship between influencers' characteristics and purchase intention.</p> Manuscript profile