List of Articles رفتار مصرف‌کننده

• Open Access Article
  • Abstract Page
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  1 - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
  Masoud Tosifyan Ali Ramezani
  10.7508/roshdefanavari.2018.14.007
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Consumer behavior is a new and very important topic. Current models of consumer decision-making are based on the model of instrumental rationality or personal preferences, while the rational human being is an unreal human being and cannot be used to analyze the real world. Behavioral and cognitive sciences have new topics about consumer behavior and action that have developed models in this regard. Islamic sciences, according to the deep view, have theories about the behavior of the human consumer. In this research, using Islamic, behavioral and cognitive sciences together, the researcher has designed and modeled the concept of consumer behavior (regardless of his religion) and has created a model using the meta-synthesis method. The results of the research include two categories and 7 main themes of consumer behavior, the effective and involuntary environment of human behavior is fully modeled and the cognitive process of various types of consumer behavior including conscious, unconscious and impressive behavior is designed
  MAHSA salsabil Ataallah Rafiei.Atani ALI BONYADI