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Open Access Article
1 - The Role of Knowledge Management on Improvement of Marketing Activities Case Study of Active Company in Medical Equipment
Peyman Akhavan Maryam dehghaniNowadays, Knowledge is considered as a competitive key factor in global economy. Marketing departments in each organization are the most important consumers of knowledge and generally, many effective insights in marketing are hidden in the characteristics of customers a MoreNowadays, Knowledge is considered as a competitive key factor in global economy. Marketing departments in each organization are the most important consumers of knowledge and generally, many effective insights in marketing are hidden in the characteristics of customers and their purchasing patterns. Therefore, development of knowledge management systems in businesses can improve decision making, enhance creativity, help compatibility with changes and cause the competitive advantage for businesses and marketing strategies. In this paper, using descriptive-survey method and questionnaire, applications of knowledge management in factors of marketing in Medical Equipment Company is considered. Evaluation is carried out through a random sampling. The quantity of the sample was determined by Kokaran formulation containing 98 individuals. Variables were normal according to kolmogorov-smirnov test. Therefore, community average test (t student) was used for data analysis. The result showed knowledge management has significant influence on most of factors in marketing. Therefore, due to increasing knowledge in organizations; managers should implement knowledge management in organization especially in marketing. But, there isn’t any relationship between knowledge management and pricing policy improved, market offering standardized, common product development and common strategy of business expansion. Manuscript profile -
Open Access Article
2 - مدل نقش دانش بازار و ابعاد آن در تشخیص و بهره برداری از فرصتهای کارآفرینانه
Hossein Abolhassani لطف الله فروزنده دهکردی جهانگیر یدالهی فارسی علی داوری -
Open Access Article
3 - نقش دانش بازار و دانش فن آوری در تشخیص و بهره برداری از فرصتهای کارآفرینانه در صنایع غذایی ایران
Hossein Abolhassani -
Open Access Article
4 - Human Capital Development by Coaching Approach: Specific Business Coaches’ Competencies
Mohammad Azizi Ali GhodarziIn recent years, there is growing acceptance of need for educational reform and changes in learning to meet the challenges of business. This study aimed to identify specific competencies of business coaching. The population of this research are specific business coaches MoreIn recent years, there is growing acceptance of need for educational reform and changes in learning to meet the challenges of business. This study aimed to identify specific competencies of business coaching. The population of this research are specific business coaches working in the ministry of industry, mine and trade that from 231 of samples necessary information was collected. The results showed that indicators such as " deep experience in the field of business", "experience and familiarity with the challenges and help entrepreneurs in bottlenecks and problems", aligning the expertise and experience of the players in the field of activity and needs of entrepreneurs or business owners "component alignment with the business," business information appropriate scope of students' knowledge of transforming ideas into business' financial information and understanding of the business ", "Introduction to the facility on businesses' component business knowledge, "in-depth knowledge of the needs and expectations of customers or target market", knowledge of methods are the most important special competencies for coaches. Manuscript profile