List of Articles جذابیت

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  1 - Prioritization of Power Distribution Smart Grid Technologies based on the Attractiveness Criteria, Case Study on Mazandaran Power Distribution Company
  1Maral Mohaghegh Babak Shirazi
  10.7508/jstpi.2016.04.006
  A smart grid is the modern power grid to resolve many issues of current power grid systems with higher reliability, self-healing, ability to support renewable energy sources and reduction of environmental impacts. Novelty and necessity of power smart grid knowledge has More

  A smart grid is the modern power grid to resolve many issues of current power grid systems with higher reliability, self-healing, ability to support renewable energy sources and reduction of environmental impacts. Novelty and necessity of power smart grid knowledge has led to feel technologies assessment is needed for development and determination the attractiveness of product and process technologies in this industry. Distribution network is an important part of a power system and nearest part to the consumers that should pay special attention to it. The aim of this study was to prioritize power smart grid technology with respect to the attractiveness criteria in Mazandaran power distributed company. So, the list of key technologies related to power smart grid was prepared. Then 9 criteria were identified. Questionnaire was designed to obtain the experts’ point about the status of each technology in every criteria. Saw is Multiple Attribute Decision Making model for weighing the criteria, determining the relative status of each technology, group decision-making and technology assessment. The results show that moment billing, wireless, load forecasting, energy costs calculating and software are the most important technologies based on the attractiveness in the Mazandaran power distribution company. Also is the basic step for planning, strategy of technologies and time management. Manuscript profile
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  2 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
  Yazdan Shirmohammadi Ramadan  Gholami Awati Maryam  Mohammadi Moghaddam
  Today, social media has become an opportunity for organizations and tourism destinations and regarding to the importance of Customer Loyalty, Organizations are always looking for ways to reach this kind of customers. Including; Customer-to-customer interactions are very More

  Today, social media has become an opportunity for organizations and tourism destinations and regarding to the importance of Customer Loyalty, Organizations are always looking for ways to reach this kind of customers. Including; Customer-to-customer interactions are very important to marketers. To the extent that some researchers believe that positive interactions between customers with each other is one of the most effective and efficient ways to create loyalty to the organization. The present study seeks to evaluate the impact of passion on social media on the intention to revisit tourists with the mediating role of customer interaction with customer. The present research is practical in terms of purpose and descriptive survey in terms of method. The statistical population of the study is the tourists of Isfahan City in the first six months of 1398, whose number was estimated to be 210 by simple sampling method and through Cochran's formula. A researcher-made questionnaire was used in order to gathering information. Statistical analyzes were performed using SPSS and Amos software and the regression method was used in the hypothesis path analysis test. The findings show that, in general, the desire to work on the Facebook social media affects the intention of visiting tourists. And when the mediating role of the interaction of the tourist with each other is also considered, this effect still exists and in some cases this effect will be even greater. Among the research components; Customer satisfaction, perceived enjoyment, sense of usefulness and extraversion has a greater impact on the tourist's revisitability. Manuscript profile
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  3 - Designing model strategic management of technical and vocational training
  davood farrokhi Hasan Shahrakipour Samad Karimzadeh
  The purpose of this study is to identify the components of strategic management of technical and vocational training in order to apply optimal strategic management in interaction and adaptation to the environment. The research is cross-sectional in terms of applied purp More

  The purpose of this study is to identify the components of strategic management of technical and vocational training in order to apply optimal strategic management in interaction and adaptation to the environment. The research is cross-sectional in terms of applied purpose, descriptive survey in terms of implementation method and mixed (qualitative and quantitative) in terms of data. In the library study section, 28 authoritative sources were sampled based on theoretical saturation and the strategic components of technical and vocational education based on 12-component ground theory including employment, educational attractiveness, lifelong learning, demand-driven, job changes, research Practical, flexibility, educational economics, strengthening educational assistants, improving the assessment system, quality assurance, job counseling and for strategic management in general 6 components and 22 sub-components including conceptual exploration, environmental scanning, strategy building, implementation Achievement and evaluation of achievements and strategic leadership and monitoring were identified and by conducting semi-structural interviews including 7 questions with 10 experts, the components were linked and organized in order to develop a final quality model. In model validation and its degree of fit, 95% was obtained. In the end, several suggestions were made that the managers of the Technical and Vocational Education Organization, by recognizing the above components, can successfully apply strategic management Manuscript profile
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  4 - Exploring the Factors Involved in Increasing Attractiveness of Tourist Destinations
  Ali Amiri mehrshad toulabi nejad Monirah  Ghofran
  To support tourism development, it is necessary to consider the factors that help increase the appeal of tourist destinations, trying to portray a positive image of the destinations in the tourists’ minds. Therefore, this applied study sought to examine the factors invo More

  To support tourism development, it is necessary to consider the factors that help increase the appeal of tourist destinations, trying to portray a positive image of the destinations in the tourists’ minds. Therefore, this applied study sought to examine the factors involved in increasing the appeal of tourist destinations in Poldokhtar County, Lorestan province, Iran, using a descriptive-analytic approach. The required data were collected through the administration of the researcher-developed questionnaire. The population of the study comprised fifty tourism experts and specialists who were selected through purposive sampling. Moreover, regression and binary logistics models (LM-Newton-Marcard-Rafson) were used to find answers to the research questions. The results of the study indicated that the diversity of job opportunities created by tourism products, cultural authenticity/natural assets, and tourism infrastructure were the most important factors involved in increasing the appeal of tourist attractions in Poldokhtar County. On the micro-structure level, the results suggested that the diversity of income-generating opportunities created by the development of tourism products, promotion of indigenous-local arts and handicrafts, the establishment of conference halls/ resorts to satisfy tourists, preservation of cultural/ historical and ancient attractions of Poldokhtar county, the development and improvement of tourism transport infrastructure, and the promotion and preservation of indigenous-local traditions were the most important indicators which could help increase the appeal of tourist attractions in Poldokhtar. Manuscript profile
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  5 - Investigating the Impact of Influencers' Credibility Dimensions, Attractiveness, Trust, and Expertise on Purchase Intention in the Skin Beauty Industry Considering the Mediating Role of Customer Engagement
  Nazanin Rousta Ahmad allahyari Mehrdad Shafiee
  <p>The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is ap More

  <p>The main objective of this research is to investigate the impact of influencers' credibility dimensions, attractiveness, trust, and expertise on purchase intention in the skin beauty industry, considering the mediating role of customer engagement. This research is applied in nature and is a descriptive survey study in terms of data collection. The statistical population of this research includes users of skin and beauty services in Shiraz who chose their preferred center via social media platforms, specifically Instagram. Due to the large size of the population and the lack of precise statistics, the sample size was determined to be 384 people based on Cochran's formula, and a non-random convenience sampling method was used. A researcher-made questionnaire was used for data collection. In this research, structural equation modeling was used to test the hypotheses, and for this purpose, SmartPLS and SPSS software were utilized. The research findings indicated that the attractiveness and expertise of influencers have a significant positive impact on purchase intention in the skin beauty industry. In this context, customer engagement plays a mediating role in the relationship between influencers' characteristics and purchase intention.</p> Manuscript profile