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      • Open Access Article

        1 - Model to improve banking by Using customer knowledge management and Mobile Banking and Its Impact on Customer Loyalty
        narges rezaei malek
        With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investmen More
        With progress of communication technology in the past two decades, use of ICT has become a success factor in the world of competition. To increase competition in the banking industry of Iran, many banks are willing to offer a unique service to their customers. Investment of private banks has concentrated on the presenting special services. That has led to more successful in attracting and retaining customers. To evaluate the influencing factors on banking services improvement, information technology and knowledge management as key factors were identified. This paper is to identify the most effective indicators to assess the impact of knowledge management and information technology for improving customer service of bank on customer satisfaction.180 experts of Bank Mellat is selected as population. Sample size was calculated by using a random sampling method. 130 samples were obtained but 120 questionnaires Were returned. Data were collected through questionnaires. In order to analyze the data from the structural equation modeling and LISREL software was used. In order to ensure the accuracy of the results and sensitivity analysis, regression analysis were applied. Finally, the results show that the customer knowledge management and mobile banking have positive effect on performance of banking service, and improving this kind of services have positive effects on customer satisfaction. Manuscript profile
      • Open Access Article

        2 - The Relation between Job Motivation Characteristics and Burnout with Nonlinear Structure Equation Modeling Applications
        Hamid Reza Oreyzi parinaz kakoolaki
        In the current paper, two independent studies have been reported. The purpose of first study was to investigate the relationship between job motivation and job burnout characteristics via structural equation modeling. To this purpose, 377 Personnels of the National Iran More
        In the current paper, two independent studies have been reported. The purpose of first study was to investigate the relationship between job motivation and job burnout characteristics via structural equation modeling. To this purpose, 377 Personnels of the National Iranian Oil Refining and Distribution Company in Isfahan selected via stratified random sampling method. Measures of the study were: Warr and Inseoglu Job Motivation Characteristics Inventory (2012) and Maslach and Jackson (1981) Maslach Job Burnout Inventory. The results of the research, while introducing a different non-linear relationship, AD and CE, showed that the nonlinear model was superior to the linear model. The aim of the second study was to investigate the order of the motivational characteristics of the job according to the underlying variables. To this end, 984 employees of the National Iranian Oil Refining and Distribution Company in Isfahan who were selected via stratified random sampling method, responded to the Warr and Inseoglu (2012) questionnaire. The results of the study showed the importance of the nonlinear nature of the job motivation variables in terms of the latent variables in the Threston model. Based on two different categories of motivations (AD and CE), it is advisable to make interventions to reduce burnout and also to repeat the research with the job stress variable. Manuscript profile