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        1 - Investigating the Influence of Human Resources Management Activities on Customer Loyalty in the Hoteling Industry Using a Multilevel Approach
        zahra Nikkhah-Farkhani Mohammad shaykhzade
        Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical popu More
        Considering the fact that customer loyalty is regarded as one of the most important concerns of hotel managers, this study sought to investigate the influence of human resources management activities on customer loyalty using a multi-level approach. The statistical population of the study comprised of managers, staff, and customers of four-star and five-star hotels in Mashhad. Moreover, the statistical sample size of the research at the organization level consisted of thirty-four, one-hundred and forty, two-hundred and forty managers, staff, and customers at organizational, staff, and customer levels, respectively. On the other hand, Sam’s 12-item questionnaire (2008) and the 17-item questionnaire developed by Al-Rafiei et al. (2013) were used to measure the human resources management activities and the staff’s satisfaction and loyalty, respectively, whose validity and reliability was tested using the Content validity method and Cronbach's alpha, respectively. Finally, HLM 7.02 and the SPSS software were used to analyse the collected data. The results proved the positive influence of human resources management activities on the staff’s satisfaction and loyalty, and in turn, on the satisfaction and loyalty of the customers. Therefore, it could be argued that hotel managers can increase the loyalty of their customers by emphasizing human resource management activities and improving their staff’s satisfaction and loyalty, which would increase the profitability of hotels in the long term by reducing marketing costs. Manuscript profile
      • Open Access Article

        2 - Studying factors affecting communication skills in government organizations
        Davood Kiakojouri
        Organizational communication includes a process in which two or more units of a group exchange the information they need through an exchange of opinions, and since communication is one of the primary elements of management, managers must communicate effectively with the More
        Organizational communication includes a process in which two or more units of a group exchange the information they need through an exchange of opinions, and since communication is one of the primary elements of management, managers must communicate effectively with the people of the group or their peers at different levels. establish that this research is a mixed research design of an exploratory type, so quantitative and qualitative data are combined with each other by the method of connecting data, that is, connecting two sets of data by building one on the basis of the other. In the following, using in-depth and semi-structured interviews with 15 managers of the national sample using the snowball interview technique, and after theoretical ghosting, the collected data sets were organized using MAXQDA10 software and coding techniques. Then, for scaling, the calculation of face validity, content validity (CVR) and (CVI) and exploratory and confirmatory factor analysis were used, and by distributing 500 questionnaires among 25 executive bodies of Gilan province and collecting 429 questionnaires, hypotheses were tested using the Pearson correlation method. Conducting and confirming all hypotheses and the final research model for the communication skills of managers in government organizations including information exchange, feedback, situational, technology application, analytical-perceptual, cognitive-behavioral and social skills were presented. Manuscript profile