List of Articles Value Creation

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  1 - Social Entrepreneurship in Higher Education: A Data-Based Study
  hassan nadalipoor karimi fariba mohammad ali nadi
  Social entrepreneurship as a branch of entrepreneurship has a key role in the sustainable development of society. Higher education, on the other hand, is considered a good course for fostering entrepreneurship. In this regard, the purpose of this study was to identify t More

  Social entrepreneurship as a branch of entrepreneurship has a key role in the sustainable development of society. Higher education, on the other hand, is considered a good course for fostering entrepreneurship. In this regard, the purpose of this study was to identify the components of social entrepreneurship in higher education. The research approach is qualitative and in the research process the strategy of data foundation theory has been used. Manuscript profile
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  2 - Modeling structural equations of value created in businesses
  fateme hamidi naser shams
  The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more develope More

  The world economy has undergone significant changes in the last two centuries, moving from an agricultural system to an industrial system. Most of the changes in the last four decades have been due to the evolution of service-based economies. The growth of more developed economies around the world has been in the direction of economies where the majority of services are. Manuscript profile
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  3 - The Role of R&D on Job Creation and Value Added of Small and Medium Enterprises
  Bita Faramarzpour Darzini Nasrin Khandan
  The organization economic co-operation and development (O.E.C.D) gives the definition of R&D as a creative work which is done based on systematic structure in order to find new usage out of technical and scientific resulted knowledge. Before the second world war, only a More

  The organization economic co-operation and development (O.E.C.D) gives the definition of R&D as a creative work which is done based on systematic structure in order to find new usage out of technical and scientific resulted knowledge. Before the second world war, only a few non-governmental institutions did research about industries. But at the time of the war, the R&D works developed quickly and the complexity of R&D works increased, so that resulted in improvement of new products. R&D importance and governments support and R&D proportion of GDP shows countries development ratio. In the present article, in order to have a better survey of R&Ds position and its network coincreasing ratio in Iran; at first librarian studies were done and some developed countries supporting samples were reviewed. All of them showed that relationship and network creation between R&D units in governmental and nongovernmental sectors in our country, accompanied with the relationship between industry and university. This, can be practical in the best way in form of reinforcing of technology and science parks model. Then the R&D position is studied in Kerman industries. According to managers opinions, many of them emphasized R&D and started to build R&D units and they believed, it is so effective in profitability and value creation. But the important point is the supporting role of the government and the better effort to make the result of the researches applicable and the works of R&D in form of network. Manuscript profile
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  4 - Provide a competency model for human resource managers based on spirituality in the workplace
  Hossein Mohammad Ghasemi Samerh Shojaee Mohammad bager Gorji Abdol gane  Rastgar
  One of the aspects of value creation in the field of human resources is to pay attention and focus on the core competency of human capital in order to help the success of the organization. The purpose of this study is to provide a competency model of human resource ma More

  One of the aspects of value creation in the field of human resources is to pay attention and focus on the core competency of human capital in order to help the success of the organization. The purpose of this study is to provide a competency model of human resource managers based on spirituality in the workplace. And with two indices of Cronbach's alpha coefficients and composite reliability, the reliability of measuring instruments and using the mean index and variance of convergent validity of measuring instruments was confirmed. According to the research findings, seven factors including individual factors, spiritual competencies, managerial skills, participatory management, human resource value creation, human resource management, adherence to rules were identified as the main dimensions of the model. Of the seven identified factors, the model of adherence to rules, human resource management and human resource value creation were in the first level, which act as the cornerstone of the model that spirituality in the workplace should start from these variables and spread to other variables. These three factors are interrelated. AMOS software was used to compile the model. Manuscript profile
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  5 - Evaluate the Effects of Service Innovation, Social Media Marketing, and Social Support on Value Co-creation
  akbar hoshyar Alireza Rousta
  The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the d More

  The present research has evaluated the effects of service innovation, social media marketing and social support on value co-creation in Iran Khodro Company.This research is based on the achievement of the development-applicative type and based on the objectives of the descriptive type of the case that the necessary data has been collected by the survey method. The statistical population of the research consisted of two sections, in the first section, all the customers of Iran Khodro Company in the 5 districts of Tehran, and in the second section, the employees of the agencies in the mentioned areas were included. 384 people and 50 people were selected based on available random sampling in the customer section using non-probability quota sampling method. Regarding the theoretical foundations and background of the research, using library resources and in the field part, the tool for collecting information is a standard questionnaire. The data were analyzed by structural equation modeling using Smart PLS software. The results of research hypotheses indicate that social media marketing, service innovation has an effect on value co-creation from both customers and employees, and the effect of social support on value co-creation is confirmed by employees but not by customers. Not approved. Therefore, focusing on innovation in services, organizations should try to strengthen value co-creation through social media marketing and social support from both the perspective of employees and customers. Manuscript profile
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  6 - Developing a strategic model for attracting and creating value for higher education management graduates in the governance system of higher education in Iran
  mohsen khosravi Mohammad hasani Reza eidy
  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in More

  The purpose of this research is to present a strategic model based on which it is possible to explain the attraction and value creation of higher education management graduates in the governance system of higher education in Iran. The current research was qualitative in terms of research method. Foundation's data theory has been used to build the absorption and valuation model. In this section, 18 experts who are familiar with the topic of attracting and valuing higher education management graduates have been used. Data has been collected by semi-structured interview method. In order to analyze the data, a three-stage process of open, selective and central coding was used with the help of MAXQDA2020 software, and the findings of this process show the paradigm model of attracting and valuing students including 27 main categories and 95 variables including attracting and valuing students as the core. or the main category of the model; 5 causal conditions; 3 background conditions; 3 interfering conditions; 3 strategic conditions and finally 4 consequences were placed. In this regard, considering the key role of higher education graduates in the sustainable development of knowledge and skills, it is required that higher education management graduates have a constructive interaction in the formulation and implementation of macro policies, and through a clear response to their request, their motivation to the increase responsibility for work in educational and executive organizations Manuscript profile
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  7 - The paradigmatic pattern of brand value creation for tourism destinations in Iran
  manouchehr jahanian Mohammad aghaei elham vahedi
  Given the position of the tourism industry in the world, the competition in attracting tourists among different destinations around the world has taken a close look. Today, everyone has realized that the industry operates like a fuel tank that is endless, and its revenu More

  Given the position of the tourism industry in the world, the competition in attracting tourists among different destinations around the world has taken a close look. Today, everyone has realized that the industry operates like a fuel tank that is endless, and its revenue takes on an exponential form over time. Given that Iran is a country that has high tourism potentials, it is necessary to use this unlimited source as a value for sustainable growth and development due to brand value creation for a tourist destination makes one destination higher than the other in a competitive position and ultimately selected by tourists. In this study, at the first, the existing literature was examined, then with the interview technique, 18 experts were interviewed and data related to creating brand value of the destination was extracted. After that, using the Grand Theory method, the concepts were extracted and then categorized, which was finally designed as a Paradigmatic model. As a result, factors such as economic growth, sustainable destination development, attracting capital, recognition of global civilization mentioned as “the causal categories of destination brand value”, and categories such as destination identity design, advertising, planning and financing as “strategies” and categories such as ethnic diversity, weak laws, and Lack of modeling as “interfering in the implementation of strategies”. In the following, contextual factors for the implementation of strategies included the succession of managers, integrated management, public-private partnership. During this research, the consequences of creating the value of the destination brand include political, economic, social and cultural growth, tourism prosperity, sustainable development and other factors mentioned. Manuscript profile
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  8 - Developing an Innovative Business Model for Tourism Industry with an Emphasis on Creating Value in Tourist Destination: A Case Study of Mashhad City, Iran
  hossein ghadami hadi bastam Ali Hosseinzadeh
  10.61186/journalitor.36058.11.23.233
  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks o More

  As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks of life. Therefore, this exploratory study sought to develop an innovative business model for the tourism industry with an emphasis on creating value in the destination using a grounded theory method. The required data were collected through library studies and semi-structured interviews. To this end, open and in-depth interviews were made with 16 experts until the theoretical saturation was reached. The participants comprised experts of the tourism industry, university professors, hotel managers, guides of travel agencies and tours, heads, and officials of tourism industry departments, and tourists, who were selected via purposive sampling. The collected data were thematically analyzed according to open, axial, and selective coding. Finally, the conceptual model of the study was developed based on the Strauss and Corbin model, indicating that the core principle underlying the development of diverse advantage-oriented businesses is derived from casual conditions and influenced by contextual factors. It was also found that the core principle could be identified based on some strategies. Moreover, the intervening factors were extracted from the textual data collected from the interviewees by identifying the categories that indicate environmental conditions. Manuscript profile