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        1 - An Analysis of Sustainable Urban Tourism Capacities, Case Study: Yazd
          Ali Shamaei farzaneh sasanpour Mansour Arjmandi
        The concept of capacity is an important tool for achieving sustainable tourism in the context of sustainable development. Lack of attention to the category of capacity in the tourism industry causes irreparable damage to the environment and natural tourism areas, as wel More
        The concept of capacity is an important tool for achieving sustainable tourism in the context of sustainable development. Lack of attention to the category of capacity in the tourism industry causes irreparable damage to the environment and natural tourism areas, as well as dissatisfaction of visitors and indigenous people in the tourism area. The most important step in planning and expanding tourism in a particular region is to analyze the existing capacities in it. Because not paying attention to the capacities with incorrect planning and not paying attention to the ecological potential of the region, not balancing between the volume and type of recreational activities, not paying attention to the range capacity of the region, not paying attention to the facilities and infrastructure factors (type and quantity) necessary for physical development. Considering the seasonal nature of recreation and fluctuations throughout the year can be considered as a threat to the environment. The purpose of this study is to identify and analyze the tourism potential of Yazd. This research is of applied type and the method of doing it is descriptive-analytical. The research data were completed by a questionnaire of 400 tourists and citizens as well as 30 experts (as a sample size) and then analyzed by t-test, Delphi method and Shannon entropy. The results show that by relying on the high tourism capacities of Yazd in three levels of individual, environmental and organizational and attracting specialized forces in the field of tourism, using the potentials of the old texture of the city, and by identifying sustainable tourism, and holding Various festivals for economic prosperity and the like have eliminated many of the current shortcomings in meeting the needs of tourists and developed a sustainable urban tourism environment in Yazd. Manuscript profile
      • Open Access Article

        2 - Investigating the Citizens' Attitude Towards Liveliness of Pedestrian Streets: A Case Study of Charbagh Abbasi Street, Isfahan, Iran
        Zahra masaeli samar haghighi
        Enhancing the quality and liveliness of pedestrian zones is being increasingly turned into a significant scenario in the process of tourism development among competing actors at national, regional, and international scales. However, many projects regarding the developme More
        Enhancing the quality and liveliness of pedestrian zones is being increasingly turned into a significant scenario in the process of tourism development among competing actors at national, regional, and international scales. However, many projects regarding the development of pedestrian tourism routes are not welcomed by the public when operationalized due to their lack of liveness, despite the huge costs and time dedicated to them in the pre-planning phase. Therefore, the main question posed in this regard is whether there is any significant difference between different people in terms of knowing the factors involved in the liveliness of urban pedestrian zones. The answer to this question could be of great importance, especially in countries like Iran where the decisions to intervene in public spaces are taken unilaterally without the participation of the prospective users of such projects. Thus, this study sought to identify the barriers to obtaining liveliness in Charbagh Abbasi Pedestrian Street" in Isfahan via the Q method, trying to analyze the attitude of different people in this regard using Q factor analysis. To this end, ten frequent users of Charbagh Abbasi Pedestrian Street were selected via snowball sampling method, ten subjects were selected. Moreover, the required data were collected via semi-structured interviews with those ten participants and the review of the related literature, based on which some thirty-nine barriers were identified and prioritized. Finally, Based on the findings of Q factor analysis, the attitude of the participants was classified into three main categories. In other words, the findings of the study revealed three different perspectives on the barriers to obtaining the desired liveliness in such an urban space. Manuscript profile
      • Open Access Article

        3 - Investigating the Relationship between Tourism and Creating a Happy City: A Case Study of Chalous and Nowshahr Cities, Mazandaran, Iran
        nastaran khandan nazanin Tabrizi mohammad hasan zaal
        Tourism can help create happiness and, therefore, provide people with the satisfaction of life. On the other hand, the presence of a "happy host" is a fundamental requirement for the successful development of tourism, making the monitoring of the tourism-induces happine More
        Tourism can help create happiness and, therefore, provide people with the satisfaction of life. On the other hand, the presence of a "happy host" is a fundamental requirement for the successful development of tourism, making the monitoring of the tourism-induces happiness and satisfaction level a key factor in any such development program. In this regard, as assessing the issue in Noshahr and Chalous cities (as two main tourist destinations in northern Iran) is of particular importance, this study set out to investigate the role of tourism in constructing the indices of a happy city in Chalus and Nowshahr. The statistical population of the study comprised residents of Nowshahr and Chalous cities. Moreover, the sample size was estimated to be 380 using Cochran's formula, and the participants of the study were selected via the convenience sampling method. Finally, the data collected from the questionnaires distributed among the respondents were analyzed through structural equations and factor analysis using the SPSS and PLS software. The results revealed that tourism was effective in creating happy cities in Nowshahr and Chalous. However, according to the results of statistical tests, the extent of such influence was found to be very poor. It was also found that tourism slightly increased the welfare, happiness, social participation, and satisfaction of the residents of Nowshahr and Chalous cities. Manuscript profile
      • Open Access Article

        4 - To Identify Challenges and Opportunities of Urban Tourism Development in District 4 of Tehran
        Farangis Torabi Zahra Nadalipour
        Today, along with the expansion of urbanization, changes in people's lifestyles and work- leisure patterns, the phenomenon of urban tourism is increasingly important. From this point of view, cities act as tourist destinations with a wide range of attractions and entert More
        Today, along with the expansion of urbanization, changes in people's lifestyles and work- leisure patterns, the phenomenon of urban tourism is increasingly important. From this point of view, cities act as tourist destinations with a wide range of attractions and entertainment for citizens and residents, as well as for tourists and visitors from other places. The purpose of the present study is to identify the challenges and opportunities of urban tourism development in the district 4 of Tehran. The present study was a qualitative study that applied thematic analysis method to analyze the relevant data. The tool for data gathering was interview and 10experts were interviewed. MAXQDA software version 2020 was applied to analyse collected data, through which the main and secondary codes were extracted in three stages of open coding, central coding and selective coding. The results indicated that in the challenges section, the main factors of infrastructural challenge, socio- cultural challenge, managerial challenge, environmental challenge and economic challenge were identified. Sub- codes were also identified for each main code. Moreover, for tourism development opportunities, the main components of amenities, tourist attractions, motivational factors, cultural and social factors and human resources were identified. On the other hand, the components of educational and advertising measures, infrastructure and policy measures, cultural and social measures, regulatory and health measures, public transport fleet infrastructure and environmental issues were identified as solutions for tourism development. Findings showed that in addition to the facilities, potential and actual opportunities for the development of urban tourism, there are several challenges and obstacles, including economic, infrastructural, socio- cultural, managerial and environmental challenges and obstacles. Manuscript profile
      • Open Access Article

        5 - Identifying and Prioritizing Factors Affecting Tourism Competitiveness in Tehran
        Hossein Farhadikhah Keramatalah Zayyari saeed zanganeh Nasser Rezaei
        While enjoying great tourism potential, Tehran has failed to attract tourists in proportion to such potential, making it necessary to identify, enhance, and introduce the potential. In this regard, as developing tourism and improving Tehran’s tourism competitiveness cou More
        While enjoying great tourism potential, Tehran has failed to attract tourists in proportion to such potential, making it necessary to identify, enhance, and introduce the potential. In this regard, as developing tourism and improving Tehran’s tourism competitiveness count as the main prerequisite for putting such potentials into practice, this applied study sought to identify the key factors involved in the tourism competitiveness of Tehran using the mixed method approach. To this end, the study identified, with the help of 15 experts in the relevant field, the most important factors involved in Tehran’s tourism competitiveness based on the indicators defined by the World Economic Forum using the Delphi technique. Then, a cross-impact questionnaire was applied to identify the main driving forces that influence the future of tourism in Tehran and its competitiveness. Finally, the collected data were analyzed using the MICMAC software. According to the study’s results, out of the 35 examined factors, 12 factors were selected as the key factors affecting Tehran’s tourism competitiveness which are as follows: developing state-backed prioritization of travel and tourism, enjoying international openness, revising prevailing laws and regulations to enhance tourism, improving the status of human resources and tourism labor market, making better use of cultural and natural resources, fostering communications with the world media, publicizing Tehran’s tourism attractions, branding Tehran in terms of tourism potentials, and introducing Tehran’s tourism potentials. . Manuscript profile