• List of Articles Sepah Bank

      • Open Access Article

        1 - The role of big data management in improving the decision-making of banking organizations (Case study of Sepah Bank)
        Yaser Ghasemi Nezhad peyman hajizadeh Hamed Kordi
        In recent years, the size of data in the world has increased dramatically several times. Banks also generate large amounts of data in their processes and sometimes spend exorbitant costs to collect and maintain it. Some banking industry experts estimate a sevenfold incr More
        In recent years, the size of data in the world has increased dramatically several times. Banks also generate large amounts of data in their processes and sometimes spend exorbitant costs to collect and maintain it. Some banking industry experts estimate a sevenfold increase in existing data by 2020. Today, big data technology is considered as a solution to exploit and use this volume of information. However, reviewing and processing big data as well as examining the effectiveness of its use in the field of banking is considered as a challenge. Therefore, in this study, the role of big data management in improving the decision-making of banking organizations (Case study of Sepah Bank) was investigated. For this purpose, the statistical population of this study includes 130 experts from all departments of the information technology department of Sepah Bank, which was not sampled due to the limited statistical population. The standard 20-item big data management questionnaire, the 22-item decision-making empowerment questionnaire and the 10-item decision-making quality questionnaire based on Shamim et al.'s (2019) research were the basis of research after localization. Descriptive and inferential results of research data were analyzed using SPSS 19 and PLS software. The results showed that organizational culture with a coefficient of 0.446 has the most positive and significant relationship with empowerment. Empowerment also has a positive and significant relationship with a coefficient of 0.645 with decision effectiveness and a coefficient of 0.884 with decision efficiency. Manuscript profile
      • Open Access Article

        2 - Designing an Empowerment pattern for Sepah bank staff Based on Organizational Learning
        Marzieh Damirchi Rasul Hoseini Masumeh Oladian
        Competition in today's world is not having assets but having two other essential elements. One is investing in knowledge and learning in the organization, and the other one is the training of capable employees. The purpose of this study was to design a staff empowerment More
        Competition in today's world is not having assets but having two other essential elements. One is investing in knowledge and learning in the organization, and the other one is the training of capable employees. The purpose of this study was to design a staff empowerment model based on organizational learning. The research method has been used in terms of qualitative-quantitative nature (mixed) in terms of applied type and in mixed research methods, exploratory method is used sequentially. The data collection tool was semi-structured in the qualitative section of the interview and a researcher made questionnaire in the quantitative section. The statistical community in the qualitative sector is the knowledge and expertise of human resources in the banking system and universities. Sampling was done using a non-probabilistic sampling method including targeted techniques (snowball chains), based on which 18 interviews with experts in the banking industry took place and from among them, it was interviewed with 10 people through the focal group. For analysis of qualitative information, content analysis and open, axial and selective coding method is used and in this way, the MAXQDA2018 software is used. The statistical populations in the quantitative chiefs of staff and managers of Sepah bank branches in Tehran province were 322 people. A sample of 175 people was identified using the Cochran formula & stratified sampling. For analyzing quantitative data, structural equation and PLC software have been used. The obtained pattern includes organizational learning relationships and empowerment of employees, components, indicators and impacts of empowerment based on organizational learning. Based on research findings, empowerment of employees based on organizational learning leads to productivity, dynamism and agility. Manuscript profile
      • Open Access Article

        3 - The Role of IoT Technology Features in Perceived Value Creation, Intention to Advertise and Continue to Receive Customer Services at Sepah Bank
        Yaser Ghasemi Nezhad hamidreza fallah lajimi Ahmad Sheikhol-Islami Tonekaboni
        The use of IoT in the banking industry leads to the provision of various banking products and services to customers. New digital innovations, including the Internet of Things, have also created a competitive market for banks, and banks need to adapt their practices acco More
        The use of IoT in the banking industry leads to the provision of various banking products and services to customers. New digital innovations, including the Internet of Things, have also created a competitive market for banks, and banks need to adapt their practices accordingly. Therefore, in the present study, value creation with IoT technology was investigated in Sepah Bank. For this purpose, the statistical population of this research includes 130 employees of all departments of the information technology department of Sepah Bank. Using Morgan table, the number of statistical samples of this research was 86 people. For inferential analysis of data obtained from standard questionnaires, based on Balaji & Roy research (2017), the correlation method based on structural equation modeling with partial least squares approach and SPSS and SmartPLS software were used. The results of the study showed that the perceived excellent performance had a positive and significant effect on the shared value creation and the intention to continue receiving services from the Internet of Things, as well as the perceived aesthetic demand on the perceived value creation and excellent performance of The Internet of Things and the intention to continue receiving services and the intention to verbally advertise has had a positive and significant effect, as well as the intention to continue receiving services has a positive effect on the intention to verbally advertise customers, but perceived ease of use and perceived existence do not have a positive effect on perceived shared value creation. Manuscript profile