List of Articles Entrepreneurial Marketing

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
  Pouria Nouri عبدالله احمدی کافشانی
  Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision maki More

  Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision making biases. Also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics in small and medium businesses. This paper’s main goal is to explore nascent entrepreneurs’ marketing behavior with a heuristic approach. This paper’s data were gathered by conducting semi-structured interviews with 15 Iranian high-tech entrepreneurs located in Tehran and analyzed by grounded theory. Decision hastiness was identified as the core category. Furthermore, increase in profit, increase in market share, improvement in decision quality as well as losing market share and decision making biases are the main consequences of heuristic decision making in entrepreneurial marketing behavior. Also, experience, environmental factors, personal goals, business-related factors, needed time to make decisions, decision styles and decision topic are the most influential factors in heuristic decision making in marketing behavior. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - Applying the Entrepreneurial Approach to Create Business Model for Energy Supplying Businesses Case study; International Gas Market
  amirhooshang karami Seyed Mojtaba Sajjadi Seyyed Reza Hejazi asgar khademvatani
  Sustainability of energy supplying in the world depends on the quality of its utilization, optimal planning and usage strategies. One of the most important sources of clean, inexpensive and affordable energy is Natural Gas. While production of this source by producer co More

  Sustainability of energy supplying in the world depends on the quality of its utilization, optimal planning and usage strategies. One of the most important sources of clean, inexpensive and affordable energy is Natural Gas. While production of this source by producer countries, such as Iran, is constantly increasing (about 4 percent annually) and more than 30 million tons per year, but the "Energy Deprived Population" is an undeniable fact that has hit billions of inhabitants the planet does not have access to safe and clean energy. Precisely, about 3 billion people in the world do not have access to clean and sustainable energy. From the economic point of view, in case of proper planning and applying the appropriate Business Models, gas supply and demand, while achieving the optimal balance point, will have a more stable status in the long run, despite better cash flow and turnover. On the other hand, a large part of the social, economic and environmental problems which are caused by the abuse of natural resources of energy in various societies; enforces the Gas exporting countries to think and find innovative Business Models to overcome such issues. Undoubtedly, one effective approach that effectively affects the energy exporters on target markets and will able them to develop the market is Entrepreneurial Marketing and its application in new Business Models. In this research, has been attempted based on entrepreneurial approach, innovative and critical attitude at classical marketing (such as 4Ps) for the Gas market, thru applied methods from case studies, online resources, and companies website, by content and cross-sectional analysis have grasped the similarities and differences between selected Business Models. Then based on the overall findings and their comparison, the key features for the Business Models of energy market were presented. Analyzing of the above data has led to introduce the foundations for creating a Business Model to meet the basic needs of a deprived energy community, which will bring prosperity for the target population and open a large and untapped socioeconomic market for the energy exporters. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
  Mohammad mahdi Gorzin parviz saeidi سید محمدرضا حسینی zeinolabedin fallah
  Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of th More

  Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of the fastest developing sectors in the tourism industry. The purpose of the current research was to provide a model of sports tourism development with an emphasis on entrepreneurial marketing in the northern provinces of Iran. The current research is applied in terms of purpose and descriptive-correlation based on the method. In the first step, the factors affecting the development of sports tourism were identified with an emphasis on entrepreneurial marketing through interviews with 11 academic experts. The output of this step was 31 components in 7 dimensions format. Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the dimension of value creation is at the first level and the dimensions (progressiveness, focus on innovation, opportunity-oriented, customer orientation, leveraging resources) are at the second level, and the dimension of risk management is at the third level, and the dimension of value creation is in the dependent cluster, dimensions ( Being a leader, focusing on innovation, opportunity-oriented, customer orientation, leveraging resources) are placed in the connected cluster and risk management dimension in the independent cluster. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Provide a Model for the Development of Sports Tourism with an Emphasis on Entrepreneurial Marketing
  Mohammad mahdi Gorzin پرویز  سعیدی   zeinolabedin fallah
  M.M.Gorzin P.Saeedi S.M.R.Hosseini Z.Fallah Abstract Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, e More

  M.M.Gorzin P.Saeedi S.M.R.Hosseini Z.Fallah Abstract Today, many development policy makers refer to tourism as the main pillar of the economic development of societies. The development of tourism as a type of invisible export will increase tax revenues, exports and economic growth of countries. Sports tourism is one of the fastest developing sectors in the tourism industry. The purpose of the current research was to provide a model of sports tourism development with an emphasis on entrepreneurial marketing in the northern provinces of Iran. The current research is applied in terms of purpose and descriptive-correlation based on the method. In the first step, the factors affecting the development of sports tourism were identified with an emphasis on entrepreneurial marketing through interviews with 11 academic experts. The output of this step was 31 components in 7 dimensions format. Then, in the second step, the identified dimensions were leveled with interpretive structural modeling method and clustered with Micmac analysis, which was analyzed using Excel software. The results showed that the dimension of value creation is at the first level and the dimensions (progressiveness, focus on innovation, opportunity-oriented, customer orientation, leveraging resources) are at the second level, and the dimension of risk management is at the third level, and the dimension of value creation is in the dependent cluster, dimensions ( Being a leader, focusing on innovation, opportunity-oriented, customer orientation, leveraging resources) are placed in the connected cluster and risk management dimension in the independent cluster. Manuscript profile