List of Articles E-commerce

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  1 - Effect of using of e-commerce on consumer behavior (Case study: Online customers of RIGHTEL company)
  maryam mahmoodi
  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of More

  Today, customers increasingly go to the Internet to search, evaluate, buy, and in some cases use virtual products. This demand from consumers and online consumers, forces companies to manage their customers better and pay more attention to their demands. The purpose of this study is to determine the effect of using e-commerce on Online consumers behavior of RIGHTEL company. The present research is descriptive in terms of research method and in terms of purpose is an applied type. The statistical population of this study is the students of Islamic Azad University of Naragh Branch. According to the Cocran formula, the size of the unlimited society is 171 people. sampling method is Simple random. In order to collect data, has been used two questionnaires including: Standard questionnaire for consumer behavior of LERMAN(2006) with 6 items and HAMDAN(2004) e-commerce standard questionnaire with 10 items, that the above questionnaires have a five-choice spectrum of Likert scale. The collected data through questionnaires were entered into the spss21 software. For statistical analysis of data, used statistical tests including Kolmogorov-Smirnov test and regression. The results of this study indicate that e-commerce has a direct impact on consumer behavior and its dimensions (customer satisfaction, trust, loyalty, positive politeness and negative politeness).   Manuscript profile
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  2 - Determine the level of customer satisfaction in e-commerce by using gamification (Case Study: Customers of the Bamilo company site)
  Semiramis Torabi
  The concept of gamification is the use of the elements of the game on the company's  business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by More

  The concept of gamification is the use of the elements of the game on the company's  business website for the purpose of e-commerce, including the sale and purchase of company' website by using of the internet, the participation of users in marketing and advertising (by email or group meeting on Facebook, Instagram, etc). Due to the important of this issue, customer satisfaction in Bamilo company is being investigate. To this end, the customers' satisfaction with the site of the company is determined by the questionnaire. According to the results of this research, there is a positive relationship between the gamified company' website and customer satisfaction. There is also a positive relationship between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust. There is an indirect impact between the gamify of the company's website and customer loyalty, repeat shopping, durability and trust through customer satisfaction. This research measures the level of customer satisfaction by using gamification strategy on a commercial site.The main goal of this study is "Determine the impact of implementing "gamification strategies" on increasing "customers satisfaction" in e-commerce".   Manuscript profile
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  3 - Rating the Effective Elements over E- Procurement Adoption in Organization by Statistical Method and Analytical Hierarchy Process Case study: Iranian Islamic Republic Railways
  Farzaneh Pourkiyani Davood Vahdat Reza Askari Moghadam Eslam Nazemi alireza dadashi
  The main goal of this article is rating and scoring the importance of main elements over implementation of e-procurement in organizations (Case Study: Iranian Islamic Republic Railways). For Scoring and rating the elements, we used the statistical methods of Friedman te More

  The main goal of this article is rating and scoring the importance of main elements over implementation of e-procurement in organizations (Case Study: Iranian Islamic Republic Railways). For Scoring and rating the elements, we used the statistical methods of Friedman test and Kruskal-Wallis test (test H), and Analysis Hierarchy Process (AHP). Here we used two methods to rate the elements over e-procurement adoption; The statistical processes and the AHP or Analytical Hierarchy Process. Also, in this study two kinds of questionnaire are used and designed, likert and AHP. Likert questionnaire is completed by 97 persons among Iranian Railways experts, managers and senior managers having BA 70% and MA, 19%. The statistical processes result showed that most effectiveness elements over e-procurement adoption in I.I.R.R are "Organization" as the first factor ranked score 4.0585 , "Technology" as the second factor ranked score 3.7807 and "Environment" is the third factor ranked score 3.6968 respectively. AHP questionnaire is completed by 24 managers and senior managers of I.I.R.R and its results are similar to Fridman and Kruskal-Wallis method: "Organization" is the first ranked score 0.389, "Technology" is the second ranked 0.378 and "Environment" is the third factor ranked 0.233 which are the most important factors in e-procurement adoption in I.I.R.R respectively. Manuscript profile
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  4 - The Protection of New Technological Methods of Business in the Patent System
  hossein sadeghi Mahdi  Naser
  10.52547/jstpi.20970.18.69.10
  Until the last two decades, the prevailing view has always been that business methods are excluded from the scope of patent. Therefore, according to the laws of many countries, including Iran, business methods are mentioned as one of the exceptions to the scope of paten More

  Until the last two decades, the prevailing view has always been that business methods are excluded from the scope of patent. Therefore, according to the laws of many countries, including Iran, business methods are mentioned as one of the exceptions to the scope of patent. However, along with technological developments and the development of new business methods based on computer technologies, electronic communication tools, e-commerce models and apps, legal and judicial developments have limited the scope of this exception and accepted the possibility of registering business methods that would lead to the creation of a new and practical technical effect. In this article, using Descriptive-analytical research method, based on the data obtained from the library study, while examining the existing capacities and challenges in the legal system of Iran, the situation in some other legal systems such as the United States and the procedure of the European Patent Office has been examined. Manuscript profile
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  5 - Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province During COVID-19
  Asma Tavazoeifar Mohim Tash Soheila Keshavarz
  During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of b More

  During the Quidd-19 epidemic, the importance of paying attention to digital businesses has increased and the need for the growth and survival of such businesses is to pay attention to competitive advantages. One of these competitive advantages is the innovativeness of business products, which is a fundamental and inseparable indicator of the concept of entrepreneurship; Therefore, paying attention to digital entrepreneurship in businesses in the current situation will play a significant role in the economic development of societies; Therefore, the purpose of this study is to Providing a pattern of digital entrepreneurship in small and medium companies in South Khorasan province. This research is a descriptive, survey and correlational research, and in terms of classification based on results and application, it is an applied research. The statistical population of questionnaire 1 consists of experts of companies in Birjand Industrial Town. In order to prioritize the dimensions, components and indicators of the model, Questionnaire was designed that to use hierarchical analysis, senior managers of companies in Birjand Industrial Park were selected as the statistical population. To analyze the data, confirmatory factor analysis and modeling of structural equations with Smart pls software and in order to prioritize the dimensions and components, the method of hierarchical analysis using Expert choice software has been used. The results show that all model indicators affect small and medium enterprises in South Khorasan province. And the most important dimension, component and index of the research model are, respectively, internal organization, organizational capabilities and government support Manuscript profile
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  6 - Provide a B2C e-commerce Pattern with an emphasis on Sharing Economy
  Fazel Bazrafshan Jamshid Edalatian Shahriari Nosratollah Shadnoush
  10.61186/jstpi.33375.19.73.35
  Today, business to customer e-commerce systems are the most important business systems in providing services and goods to customers. Startups in these systems need methods to be able to expand their market to respond appropriately to customers. One of the recent innovat More

  Today, business to customer e-commerce systems are the most important business systems in providing services and goods to customers. Startups in these systems need methods to be able to expand their market to respond appropriately to customers. One of the recent innovations to develop services and goods in startups is the use of sharing economy. sharing economy in B2C startups make better use of facilities and resources and helps them to reduce transaction costs and improve productivity. Therefore, the purpose of this study was to present a B2C e-commerce model with an emphasis on sharing economy in startups, which was done in combination. The present research is fundamental in terms of purpose and descriptive-correlation based on the method. In the first step, effective factors were identified based on content analysis and interviews with 15 academic experts. The output of this stage was 14 components in 3 dimensions (technology, social and economic). Then, in the second step, the identified dimensions were graded by interpretive structural method and clustered by Mikmak analysis, which was analyzed using Excel software. Interpretive structural results showed that the components are in 10 levels, also Micmac analysis showed that the components (trust- collaboration- product- communication quality- economic factor) in the dependent cluster, components (website usability- availability- obligation- sharing information- information quality) in the link cluster and components (social value- security- infrastructure-customization) are also in the independent cluster. Manuscript profile
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  7 - Designing a model for accepting digital currencies in intercompany e-commerce under international sanctions
  maziar fekri samad alii morteza mahmoodzadeh hakimeh niky esfahlan
  The main purpose of this research is to design a model for accepting digital currencies in inter-company electronic commerce under the conditions of international sanctions. Based on the nature and method, the current research is a descriptive-survey research with a mix More

  The main purpose of this research is to design a model for accepting digital currencies in inter-company electronic commerce under the conditions of international sanctions. Based on the nature and method, the current research is a descriptive-survey research with a mixed (quantitative-qualitative) approach. The statistical sample included 12 experts in the qualitative section and the senior and middle managers of 50 commercial companies in the quantitative section, from which a sample of 110 people was selected using Cochran's formula. The data collection tools in the qualitative part include semi-structured interviews and in the quantitative part include questionnaires. Data analysis was done in a qualitative method with a database approach and MAXQDA software. Validation of the model was done with partial least squares technique and SmartPLS software. In relation to the causal conditions, two categories of factors including organizational and sub-factors were considered. In relation to the background conditions, three categories of factors including political impact, social structure and economic impact were identified. Intervening factors include features of the economic, legal, cultural and political environment. The central phenomenon is the acceptance of digital currencies. Regarding strategies, educational, supportive and social strategies were identified. Identified outcomes include increased financial profits, and organizational climate and greater performance and productivity. The results of the quantitative part showed that the research paradigm model has high validity. Manuscript profile