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Open Access Article
1 - Identifying the factors affecting the formation of free innovation process in Iran Using fuzzy Delphi approach and Dematel technique
ali asghar sadabadi mohammad sadegh khayyatian fatemeh mohammadiFree innovation is an important and evolving process in the domestic sector of national economies, leading to human prosperity and social welfare. The main purpose of this study is to identify the factors affecting the process of forming free innovation in Iran with fuz MoreFree innovation is an important and evolving process in the domestic sector of national economies, leading to human prosperity and social welfare. The main purpose of this study is to identify the factors affecting the process of forming free innovation in Iran with fuzzy Delphi analysis and Dematel technique. The statistical population of the study is all experts in the field of free innovation that 12 experts from Shahid Beheshti, Allameh Tabatabai, Tehran, Imam Sadegh (AS) universities were selected and finally 12 Delphi questionnaires were completed and analyzed by the researcher. it placed. According to the results of fuzzy Delphi technique in the panel of experts, 8 components affecting the formation of free innovation process were identified and classified into three main groups. Then, in order to investigate the effect and effectiveness of the subcomponents, these factors were measured by the dimethyl technique. The results show that among the three factors affecting the formation of the free innovation process, the environmental factor has the most impact and individual and contextual factors are in the next ranks. Also, among the 8 sub-components, the factor of culture of understanding and supporting innovation has the most impact among other factors Manuscript profile -
Open Access Article
2 - A Combination Method of DEA, DEMATEL and ANP for Evaluation of ERP Systems
amir amini alireza alinezhadIn this study Data envelopment analysis is used for the assessment of enterprise resources planning systems of 18 manufacturing companies, to determine whether the defined goals for ERP systems have been able to affect the performance after the implementation of the sys MoreIn this study Data envelopment analysis is used for the assessment of enterprise resources planning systems of 18 manufacturing companies, to determine whether the defined goals for ERP systems have been able to affect the performance after the implementation of the system. Considering the identification of effective factors in implementing ERP systems and using the previous researches, the performance evaluation criteria of this system were identified. Then, using experts’ views the most important input indicators were ranked by fuzzy DEMATEL and output indicators by ANP. In this ranking, time spent on implementation, the implementation infrastructure, training and user support were identified as top input indicators, and three indicators of productivity increase, proper resource management and user satisfaction were selected as top output indicators. Using selected indicators, the performance of ERP systems of selected companies was evaluated. The results of this research will be useful in identifying the strengths and weaknesses of companies compared to top ones and making their ERP system even better. Manuscript profile -
Open Access Article
3 - Agile Enterprise Architecture Modeling: Evaluating the Applicability of Six Modeling Standards based on Iran’s National EA Framework
Ali Razi reza rezaei ahmadali یزدان پناهThe Iran’s national enterprise architecture framework (INEAF) has been adapted from the TOGAF framework and its architectural development method. In this framework, the use of agility paradigm is emphasized, but there is no basis for using agile methods and techniques. MoreThe Iran’s national enterprise architecture framework (INEAF) has been adapted from the TOGAF framework and its architectural development method. In this framework, the use of agility paradigm is emphasized, but there is no basis for using agile methods and techniques. Based on the results obtained for the researcher, the studied sources did not indicate all the necessary solutions and features to develop an agile methodology based on the Iran’s national EA framework. According to Mr. Gill research, each modeling standard is different in scope and function, and since a modeling standard alone cannot support all the requirements of agile enterprise architecture, combining modeling standards is a suitable solution. In this paper, an agile enterprise architecture modeling methodology including ten solutions with a combination of six modeling standards ArchiMate, UML, BPMN, FAML, SoaML and BMM based on the Iran’s national EA framework is presented. The evaluation of the applicability of the proposed methodology is performed by the combined method (qualitative + quantitative). Qualitative evaluation is performed through a case study and quantitative evaluation is performed using multi-criteria decision making methods including ANP and DEMATEL. Data collection and information gathering and determining options and criteria, is performed through library studies and field methods, and using questionnaire, interview and observation tools. Based on the case study, combination of six standards by agile enterprise architecture modeling method based on the Iran’s national enterprise architecture framework is applicable. For quantitative evaluation of applicability in this paper, according to experts, four options have been proposed, which are based on the final weight: support by known tools, the ability to cover the artifacts of the Iran’s national enterprise architecture framework, efficiency or effectiveness, ease of learning or teachability. Manuscript profile -
Open Access Article
4 - Determining the role of organizational spirituality based on the Islamic values in enhancing organizational citizenship behavior in medical devises industry using DEMATEL
Ehsan Sadeh Zeinolabedin Amini Sabegh Alireza NobariOne of the consequences for organizational spirituality based on the Islamic values is organizational citizenship behavior which is doing those actions that are more than routine tasks but are useful for others and the organization without any expectation. The aim of th MoreOne of the consequences for organizational spirituality based on the Islamic values is organizational citizenship behavior which is doing those actions that are more than routine tasks but are useful for others and the organization without any expectation. The aim of this study is to explore the interrelationships among organizational spirituality criteria based on Islamic values and organizational citizenship behavior in medical devises industry using DEMATEL technique. For this purpose, in the first step, 11 criteria were identified including 4 criteria for organizational spirituality and 7 criteria for organizational citizenship behavior. DEMATEL technique was applied based on the opinions of the 22 experts. Results advocated the important role of Religiosity and individual spirituality in improving organizational citizenship behaviors. Further the results confirmed the significance of positive thinking, alignment with values, trusteeship, work with meaning and sense of solidarity in the organization. Manuscript profile -
Open Access Article
5 - Determining the Priorities in Science Parks by Using Fuzzy DEMATEL Case Study of Sheikh-Bahai Science and Technology Park
mohammad ebrahim sadeghi asghat saud abadi saeed mirza mohammadi Mohammad mahdaviScience parks are known tools for incubation of knowledge-based firms. Recently, policy makers of science and technology of our country has paid attention to these institutions. The topic of this research was investigating the impact of these institutions on the develop MoreScience parks are known tools for incubation of knowledge-based firms. Recently, policy makers of science and technology of our country has paid attention to these institutions. The topic of this research was investigating the impact of these institutions on the development of knowledge-based companies and identifying the key factors resulting in earning competitive advantages by located firms. After reviewing many researches in this field of study, key effective factors were identified and by using the experts, these factors were revised according to the circumstance of our country and placed in a proper framework. The framework consists of four aspects including: “human resource”, “R&D and technology transfer”, “facilities” and “market development” and twelve factors. The framework applied in Sheikh Bahai Science and Technology Park and the results obtained showed that in this park, facilities aspect needs special attention. This aspect had the highest significance in quadruple aspects and was the only aspect affecting Sheikh Bahai Science and Technology Park. Other aspects such as, “human resource”, “R&D and technology transfer”, and “market development” were effects of the aspects. The results of this research show that the development of knowledge based firms located in this park depends on facilities such as financial resources and primary physical infrastructure than human resource, research activities and marketing services. We suggest using this framework to find the aspects and factors influential the creation of competitive advantages and determining the action and planning priorities for other science and technology parks in Iran. Manuscript profile -
Open Access Article
6 - Identify and Analyze the Relationship of Success Criteria in the Technology Development; Approach of Studying the Plan, Project and Portfolio
Reza Ehteshamrasi MohammadSadeq Behrouz Hamed SufiThe technology development project is a type of investment project, and it is therefore important to identify the performance indicators for the correct investment. The purpose of this research is to develop the criteria for success in the development of technology and MoreThe technology development project is a type of investment project, and it is therefore important to identify the performance indicators for the correct investment. The purpose of this research is to develop the criteria for success in the development of technology and to obtain a thorough analysis of the effects of the criteria on each other in order to make the right decisions on the investment path. In this research, the criteria for success in technology development are identified and categorized by a new approach from the point of view of project, plan, and portfolio differentiation. For this purpose, after identification of the criteria, their significance was measured by Likert scale questionnaire and various statistical tests such as t-test. Finally, according to the main objective of this research in relation to examining the association between success factors in each level of the project, plan and portfolio, the internal connection of the criteria was analyzed using DEMATEL method. From the results of this research, it is possible to identify and categorize the success criteria in the projects, plan and portfolios of technology development, and to identify the most influential and most important criteria in each of the project groups, plan and portfolio. Also, how to measure the impact and relevance of success metrics with each other is provided through "Network Mapping" diagrams. Manuscript profile -
Open Access Article
7 - Identifying and Analyzing the Relationships of Successful Factors of Success with the Fuzzy Dematel Method, Case Study: Tehran Municipality Cultural and Cultural Organization
hadi heidari gharehbolagh meysam ghaffariThe critical success factors for any business are a limited number of areas where satisfactory results in those domains will ensure successful competitive performance for organizations. In fact, the critical success factors for each organization's bottleneck are achievi MoreThe critical success factors for any business are a limited number of areas where satisfactory results in those domains will ensure successful competitive performance for organizations. In fact, the critical success factors for each organization's bottleneck are achieving strategic interests. Key strengths and merits and weaknesses in these areas are known as bottlenecks. In this paper, a method is proposed based on the theme analysis, in which the critical factors of the cultural and artistic organization of the municipality of Tehran as well as the critical factors of the success of the regions are identified and elaborated. Then, during the design of the performance management system of the Tehran Municipality's Cultural and Artistic Organization, and as a result, the need to design key performance indicators and results, critical success factors as sources for extracting these indicators were considered by the researchers of this management system. In the results obtained, the factors influencing the implementation of innovative and effective programs, the delineation of the mission and cultural goals of the organization, the human resources system and reward system, the recognition of the cultural and artistic needs of the people of Tehran, the effectiveness of internal elements, increasing the influence of people in the city of Tehran And satisfaction of the audience as the critical success factors of the cultural-artistic organization of the municipality of Tehran were identified. Finally, for the analysis of the relationships between the critical factors, the fuzzy dematel method was used. Manuscript profile -
Open Access Article
8 - Assessment Model for Implementing a Lean Transformation in Enterprise Based on the Fuzzy Anp, Fuzzy Dematel and Fuzzy Vikor
Kazem Nasiri Kashani محمود مدیری gholamreza hashemzade khoraseganiA lot of methodologies for evaluation of the lean transformation have been proposed in the literature, but just a few of them explicit relations among the components of the lean enterprise transformation, with focusing on the priority and identification of the relative MoreA lot of methodologies for evaluation of the lean transformation have been proposed in the literature, but just a few of them explicit relations among the components of the lean enterprise transformation, with focusing on the priority and identification of the relative weight of each element on the lean transformation have been considered. Therefore, we try to quantify those relations in this study. So, to structural investigate the relationships among the elements, a model is proposed that presents a novel comprehensive insight to the lean transformation process. This study proposed an analytic modeling approach in the lean enterprise transformation to identify the weights of the elements. The goal is to operationalize the highly qualitative relationships among the lean transformation components. In this paper 32 effective factors in lean enterprise transformation, identified as "sub sub criterion" were grouped into eight categories classified as "sub criterion". These eight sub criteria classified through 3 criteria in the higher level which are “organizational asset development”, “quick adaptation to markets and competitive superiority acquisition” and “supply and distribution network optimization These three criteria were proposed as the major criteria involved in "delivery value maximizing", and ultimately, the value maximizing recognized as the main target of the lean transformation in companies. Fuzzy DEMATEL technique and fuzzy analytic network process modeling are used to determine the relationships and the relative weights of each component and then with fuzzy VIKOR method, 25 identified solutions related to conceptual model were ranked for implementing the lean transformation which regard the organizational purposes and the weights of the end level parameters of the conceptual model in a proposal framework. The present evaluating lean enterprise transformation is a comprehensive model that can be applied to different production industries. This model also was investigated in automative parts industry. Manuscript profile -
Open Access Article
9 - Assessment Model for Implementing a Lean Transformation in Enterprise Based on the Fuzzy Anp, Fuzzy Dematel and Fuzzy Vikor
Kazem Nasiri Kashani محمود مدیری gholamreza hashemzade khoraseganiA lot of methodologies for evaluation of the lean transformation have been proposed in the literature, but just a few of them explicit relations among the components of the lean enterprise transformation, with focusing on the priority and identification of the relative MoreA lot of methodologies for evaluation of the lean transformation have been proposed in the literature, but just a few of them explicit relations among the components of the lean enterprise transformation, with focusing on the priority and identification of the relative weight of each element on the lean transformation have been considered. Therefore, we try to quantify those relations in this study. So, to structural investigate the relationships among the elements, a model is proposed that presents a novel comprehensive insight to the lean transformation process. This study proposed an analytic modeling approach in the lean enterprise transformation to identify the weights of the elements. The goal is to operationalize the highly qualitative relationships among the lean transformation components. In this paper 32 effective factors in lean enterprise transformation, identified as "sub sub criterion" were grouped into eight categories classified as "sub criterion". These eight sub criteria classified through 3 criteria in the higher level which are “organizational asset development”, “quick adaptation to markets and competitive superiority acquisition” and “supply and distribution network optimization These three criteria were proposed as the major criteria involved in "delivery value maximizing", and ultimately, the value maximizing recognized as the main target of the lean transformation in companies. Fuzzy DEMATEL technique and fuzzy analytic network process modeling are used to determine the relationships and the relative weights of each component and then with fuzzy VIKOR method, 25 identified solutions related to conceptual model were ranked for implementing the lean transformation which regard the organizational purposes and the weights of the end level parameters of the conceptual model in a proposal framework. The present evaluating lean enterprise transformation is a comprehensive model that can be applied to different production industries. This model also was investigated in automative parts industry. Manuscript profile -
Open Access Article
10 - ترسيم نقشه استراتژي با در نظر گرفتن نوع نگرش و میزان اطمینان تصمیم گیرندگان با استفاده از تکنیک DEMATEL فازی
حسين صفري -
Open Access Article
11 - Investigating the impact and influence of emotional intelligence’s component on organizational commitment and job satisfaction using Dematel (Case Study: Central Iranian oil Fields Company (I.C.O.F.C))
علی بنیادی نایینی Sirous AmirghodsiThe current research investigates the Impact and Influence of emotional intelligence’s component on organizational commitment and job satisfaction in Central Iranian Oil Fields Company (I.C.O.F.C). Research type is applied-developing and on the other hand descriptive-su MoreThe current research investigates the Impact and Influence of emotional intelligence’s component on organizational commitment and job satisfaction in Central Iranian Oil Fields Company (I.C.O.F.C). Research type is applied-developing and on the other hand descriptive-survey. The population of research is experts of the Iranian Central Oil Fields Company. The number of experts is selected by using theoretical saturation method and 15 experts are asked to answer the questions. In this research the Dematel questionnaire, modified by the researcher, has been used for gathering the information. Data analyses have been done by using Dematel method. The results have been shown that self-awareness is the most influential factor and the second influential variable is job satisfaction. When it comes to the intensity of the influence of emotional intelligence components, consciousness, self-motivation, social skills, empathy and self-control have been the most influential in order. The most influenced variable is organizational commitment. Between emotional intelligence's components which have influence on other components and variables, self-motivation is the most important factor. It also has an important influence on organizational commitment. In fact, the results of this study suggested that self-motivation is like a stimulant engine. When functioning properly, this engine can accelerate the movement of organizational commitment, empathy, self-control and even the social skills. Manuscript profile -
Open Access Article
12 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
شادی پارسایی منش Ali Bonyadi NaeiniRegard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importan MoreRegard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importance because of having high competition in this age. The Internet has caused many changes in companies and costumers' behavior for buying. On the other hand, the brand is also important for companies. For this reason, it is important to study and create an online brand. In this thesis using an evaluation method to find out Factors affecting customer loyalty on internet brand by DEMATEL technique in Mobin Net company for modeling internet brand. In this study, we use DEMATEL technique for evaluating Factors affecting customer loyalty, regard to the wide growth of world wide web this method propones a new vision to increase internet brand loyalty. In this study, two series of questionnaires were distributed, and after identifying the primary factors, matrix questionnaires were designed, and sent those for 14 loyal expert Individuals who familiar with the marketing and branding in this company. In this thesis, after identifying and evaluation of the primary factors, the most effective factors on Internet brand loyalty are including trust, satisfaction, brand credibility, Brand evaluation, Brand Personality, customer care, responsiveness, brand loyalty ,that they have the most strong relationship with loyalty, finally we modeling of the factors affecting customer loyalty on internet brand Manuscript profile -
Open Access Article
13 - An Integrated DEMATEL and Fuzzy ANP Techniques Based Assessment Model For Intrapreneurship with Approach EFQM
Kazem Nasiri Kashani Fazlolah Jamalou Leila KianiIn today's world, quick changes have varied the competition and also have faced organizational stakeholders with world’s challenges. In this turbulence environment, Intrapreneurship is functionality that can save today's systems as a new phenomenon in the economy at thi MoreIn today's world, quick changes have varied the competition and also have faced organizational stakeholders with world’s challenges. In this turbulence environment, Intrapreneurship is functionality that can save today's systems as a new phenomenon in the economy at this critical period and play a more active role in economic development. Today, business excellence models also have an important role to deploy the key factors of organizational success and make performance improvements. These models provide the assessment criteria in both enablers and results and make guidelines for organizations to measure their progress and performance in the field of quality and organizational excellence. So it allows creating the needed infrastructure and capabilities for Intrapreneurship based on the EFQM Excellence Model. Therefore, after identifying the effective factors of implementation Intrapreneurship, these features are classified due to their nature at four main criteria include "leadership", "Policy and Strategy", "employees" and "partnerships, resources and processes" that all of them are the enablers of the EFQM model. This paper presents an analytical modeling method that makes practicable a qualitative relationship between the elements of Intrapreneurship. We used the integrated approach of fuzzy Dematel and fuzzy modeling network analysis to determine the relationship and weight relative importance of each element in model. The results indicated “leadership” at the main criteria level has the most highly effect and “employees” has the most important coefficient. Also "senior management support" has the highest importance coefficient and highly effect in the sub-criteria. In this study we presented individual entrepreneurs and Intrapreneurship assessment model that is a comprehensive model and can be used in different organizations and finally we evaluated this model in Iran Power Development Company. Manuscript profile -
Open Access Article
14 - An Integrated DEMATEL and Fuzzy ANP Techniques Based Assessment Model For Intrapreneurship with Approach EFQM
In today's world, quick changes have varied the competition and also have faced organizational stakeholders with world’s challenges. In this turbulence environment, Intrapreneurship is functionality that can save today's systems as a new phenomenon in the economy at thi MoreIn today's world, quick changes have varied the competition and also have faced organizational stakeholders with world’s challenges. In this turbulence environment, Intrapreneurship is functionality that can save today's systems as a new phenomenon in the economy at this critical period and play a more active role in economic development. Today, business excellence models also have an important role to deploy the key factors of organizational success and make performance improvements. These models provide the assessment criteria in both enablers and results and make guidelines for organizations to measure their progress and performance in the field of quality and organizational excellence. So it allows creating the needed infrastructure and capabilities for Intrapreneurship based on the EFQM Excellence Model. Therefore, after identifying the effective factors of implementation Intrapreneurship, these features are classified due to their nature at four main criteria include "leadership", "Policy and Strategy", "employees" and "partnerships, resources and processes" that all of them are the enablers of the EFQM model. This paper presents an analytical modeling method that makes practicable a qualitative relationship between the elements of Intrapreneurship. We used the integrated approach of fuzzy Dematel and fuzzy modeling network analysis to determine the relationship and weight relative importance of each element in model. The results indicated “leadership” at the main criteria level has the most highly effect and “employees” has the most important coefficient. Also "senior management support" has the highest importance coefficient and highly effect in the sub-criteria. In this study we presented individual entrepreneurs and Intrapreneurship assessment model that is a comprehensive model and can be used in different organizations and finally we evaluated this model in Iran Power Development Company. Manuscript profile -
Open Access Article
15 - Creating a systemic model for identifying the success factors of establishing a knowledge management system in aeronautical organizations and providing improvement solutions (case study: one of the Air Organizations)
In today's world, many organizations with low profits, limited capital and intensive competition, and at the same time must meet the endorsements of shareholders, are successful organizations that can create better opportunities and create new opportunities. Given the i MoreIn today's world, many organizations with low profits, limited capital and intensive competition, and at the same time must meet the endorsements of shareholders, are successful organizations that can create better opportunities and create new opportunities. Given the importance of knowledge and its pivotal role in the knowledge age, organizations, especially knowledge-based organizations, whose knowledge is a strategic source and a key factor in acquiring and maintaining the core competence of the organization, is essential for establishing knowledge management and identifying obstacles. Thought ahead with implementation with a systematic approach to develop the capabilities that lead to the development of knowledge as a key source of enterprise. In order to achieve this goal, a knowledge-based knowledge-based airspace-based knowledge management organization was considered and a system model was mapped out. At first, various factors that can be effective were identified through questionnaires and interviews and literature reviews. Then, the causal and impulsive diagrams, which are one of the tools used in the dynamics dynamics methodology, were drawn and finally, these factors were prioritized using the fuzzy dematerial method and the effective and effective factors were identified. The rate of knowledge sharing, the number of human resources with a high level of knowledge and experience, the quality of individual work of the staff, the culture of sharing knowledge and the level of attention of senior executives to the IT infrastructure were the five most important and important factors. These factors were used as the basis for developing knowledge management strategies in the organization in order to achieve effective strategic strategies. In today's world, many organizations with low profits, limited capital and intensive competition, and at the same time must meet the endorsements of shareholders, are successful organizations that can create better opportunities and create new opportunities. Given the importance of knowledge and its pivotal role in the knowledge age, organizations, especially knowledge-based organizations, whose knowledge is a strategic source and a key factor in acquiring and maintaining the core competence of the organization, is essential for establishing knowledge management and identifying obstacles. Thought ahead with implementation with a systematic approach to develop the capabilities that lead to the development of knowledge as a key source of enterprise. In order to achieve this goal, a knowledge-based knowledge-based airspace-based knowledge management organization was considered and a system model was mapped out. At first, various factors that can be effective were identified through questionnaires and interviews and literature reviews. Then, the causal and impulsive diagrams, which are one of the tools used in the dynamics dynamics methodology, were drawn and finally, these factors were prioritized using the fuzzy dematerial method and the effective and effective factors were identified. The rate of knowledge sharing, the number of human resources with a high level of knowledge and experience, the quality of individual work of the staff, the culture of sharing knowledge and the level of attention of senior executives to the IT infrastructure were the five most important and important factors. These factors were used as the basis for developing knowledge management strategies in the organization in order to achieve effective strategic strategies. Manuscript profile -
Open Access Article
16 - Model of the relationships between Network Leadership antecedents
rouhollah sharifi Hasan Alvedari reza rasouli Mohammad MontazeriThe development of network leadership theory in the field of university activities is an important step towards the development of network literature. Due to the wide range of communication of Payame Noor University with internal and external organizations as well as th MoreThe development of network leadership theory in the field of university activities is an important step towards the development of network literature. Due to the wide range of communication of Payame Noor University with internal and external organizations as well as the qualitative and quantitative goals of the university, network leadership is the best leadership style to maximize the control, control and maximum utilization of Payame Noor University's communication capacity.In this regard, the present study has attempted to identify the network leadership antecedents at Payame Noor University and to investigate the causal relationships between these antecedents using Fuzzy DEMATEL technique.This research is applicable in terms of purpose, and descriptive in terms of data collection. In order to collect data we used the viewpoints of experts which selected by purposeful sampling and Sample size for completing the questionnaire of 12 full-time faculty members of Payame Noor University with a minimum associate degree and 10 years of academic background from ten areas of Payame Noor University. After identifying Network Leadership antecedents at Payam-e-Noor University from the literature, to determine the status of causal relations among these factors, Fuzzy DEMATEL technique was used over 6 steps. The results of data analysis showed that among the extracted antecedent from literature, empowerment is the most fundamental factor. Also, the two factors of empowerment and leader proactivity are the most influential factors among other network leadership antecedents at Payam-e-Noor University, and on the opposite side are the most influential indicators, culture and spirit of participation. According to the results of the research, Payam Noor University administrators should pay special attention to empowerment and leader proactivity as the two main factors influencing the implementation and optimal implementation of network leadership. Manuscript profile -
Open Access Article
17 - A model for evaluating green marketing in the insurance industry
aigin ghorbani ameneh khadivar leili niakanThe insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green market MoreThe insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green marketing evaluation to provide a model for a green marketing audit. In this regard, first, the main criteria were identified and approved by experts through a questionnaire. The final framework consists of 24 sub-criteria that are classified into ten criteria. Then, by using the fuzzy DEMATEL method, the internal relationships between the criteria and the hierarchical analysis method, each criterion and sub-criteria's final weight are obtained. According to the results, among the causes, the criterion of mission has the greatest effect on all criteria and takes the least effect from other criteria. So, this criterion has the most stimulus role, and by optimizing it, we can expect the optimization of other factors. The green sales factor is also strongly influenced by other factors and is optimized by optimizing other factors. Also, the criterion of the mission with an effective weight of 0.23 is the most important, and the criterion of green design with an effective weight of 0.024 is the least important Manuscript profile -
Open Access Article
18 - Providing a Model of Workforce Development and Agility Using a Mixed Method of Meta-Analysis and Fuzzy DEMATEL in Maskan Bank of Iran
Ali Aali Mohammad Zia Al Dini mostafa hadavinejadThe aim of this research is to identify the antecedents and components of workforce development and agility and also to offer a mixed model of meta-analysis and Fuzzy DEMATEL method in Maskan Bank. Workforce agility development antecedents of quantitative studies were e MoreThe aim of this research is to identify the antecedents and components of workforce development and agility and also to offer a mixed model of meta-analysis and Fuzzy DEMATEL method in Maskan Bank. Workforce agility development antecedents of quantitative studies were extracted by Meta –Analysis. Then the effect size of antecedents (consequent of components) was calculated by CMA3 software. 3 out of 19 identified antecedents, were obtained with the effect size equal or greater than 0.5. The 3 antecedents include the intertwinement and the relationship between training and the system of recruitment and employment, the use of experts in training and development, and the pay and reward system. Afterwards the first questionnaire was given to experts for reviewing and screening the qualitative components as well as the components of interview. In the last phase acquired components of 3 antecedents with others acquired components of the first questionnaire were sent to experts via the second questionnaire. According to this, 4 components including "organizational intelligence", "low formalization," “perceptual skills” and "creative problem solving" had the most impact on other components. Components of “promptitude”, “organizational commitment”, “accountability” and “flexibility”, were the most influential components identified. In terms of the importance, “Adaptability” was identified as the most important component and “proactivity” was identified as the least important one. Manuscript profile -
Open Access Article
19 - Factors Influencing the Realization of the Green Supply Chain in Iran’s Tourism Industry
Mohammad Hossein Imani khoshkho seyed mohammad mousaviThis research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phas MoreThis research identified and mapped a model of critical factors to realize the green supply chain of tourism industry. Studying the literature and research background, effective factors on the emergence of the green supply chain were identified. In the quantitative phase, 100 stakeholders from the tourism industry were selected and were surveyed to identify critical factors in the green supply chain of the tourism industry. Questionnaires were used for data gathering. To analyze the research data, using the statistical analysis and t-test, the coefficient of the significance of the components was determined. To prioritize the indicators and their cause and effect, the Fuzzy Dematel technique was used in the second phase. The results of the analysis showed that all of the 33 identified factors were critical and essential. The analysis of the factors influencing the management of suppliers showed that among the 6 factors, the following three were root causes of the green supply chain: a) providing encouraging services to the supplier to pay attention to and protect the environment; b) considering the environmental characteristics as Quality Requirements Provider; and c) holding meeting with Suppliers. Meanwhile, three other factors are short-term goals in the green supply chain. They included: a) helping suppliers to solve their environmental problems; b) paying attention to environmental principles and adhering to them in holding tenders; and c) efforts to reduce environmental impacts through the timely delivery of supply commitments. Manuscript profile -
Open Access Article
20 - Developing A Framework for Increasing the Foreign Tourists’ Tendency for Traveling to Iran with an Emphasis on Soft Power
Shadi Mahmoudi darani Mohammad Mehdi Rahimian Asl Mohammad Hasan Maleki Majid Nili AhmadabadiDeveloped within the past decades as a key concept in international and power relations, soft power emphasizes diplomacy, culture, art, and propaganda instead of hard and coercive aspects of power. As soft power affects the international prestige and credit of countries MoreDeveloped within the past decades as a key concept in international and power relations, soft power emphasizes diplomacy, culture, art, and propaganda instead of hard and coercive aspects of power. As soft power affects the international prestige and credit of countries, this applied exploratory study sought to elaborate on the role of soft power and its componential elements in attracting foreign tourists. The theoretical population of the study comprised fifteen experts in soft power and tourism who were selected via convenience sampling. To conduct the study, twenty-seven factors were identified by reviewing the related literature on tourism and soft power. The factors were then screened via the Binomial test, out of which seventeen factors were excluded due to their over 5% significance coefficient. The remaining ten factors were then analyzed using the cross-impact analysis (CIA) technique. The results of the study indicated that successful organization of political, artistic, scientific, sports, and literary events at the international level, the presence of foreign companies in the business environment of Iran, cyberspace and social networks, and improving tolerance among influential reference groups in society contributed the most to attracting tourists to Iran. The study was also replicated using the DEMATEL method, producing very similar results compared to the previous test, and the same four factors were identified as the most influential factors in attracting foreign tourists. It should be noted that the DEMATEL method and cross-impact analysis are based on a critical realism approach, considering the fact that they both enjoy structural analysis. Manuscript profile -
Open Access Article
21 - Developing A Structural Model for Establishing A Sustainable Consumption and Production Pattern in Tourism Industry
Faezeh MirfakhraeeSustainable consumption and production patterns (SCP) play a crucially important role in the sustainable implementation of all economic activities. Therefore, this study specifically sought to develop a structural model to assess the driving forces involved in establish MoreSustainable consumption and production patterns (SCP) play a crucially important role in the sustainable implementation of all economic activities. Therefore, this study specifically sought to develop a structural model to assess the driving forces involved in establishing a sustainable consumption and production pattern and to improve the sustainable aspects of the supply chain in tourism. To this end, first, fourteen consumption and production-related factors were selected and developed using the relevant literature and the experts’ views. Then, the collected data were analyzed using the Gray Relational Analysis, considering the fact that this model helps identify the causal relationships between the selected stimuli and assess the power of their mutual interactions. According to the study’s findings, ten influencing driving forces and four influenced ones were identified as the factors involved in establishing a sustainable consumption and production pattern in the tourism industry. Accordingly, the highly influential driving forces that readily affect other driving forces were identified as the "Government policies and regulations for developing an integrated system of sustainable consumption and production", "The managerial Support and involvement in implementing a sustainable consumption and production pattern", "Initiatives and advertising campaigns developed by various tourism enterprises for implementing a sustainable consumption and production pattern", and “Gaining market advantage and improving the overall performance in the industry". Identifying the causes and effects involved in implementing a sustainable consumption and production pattern in tourism’s supply chain, the findings of this study can help managers easily analyze relevant issues in this regard and thus enhance their overall performance by recognizing the cause and effect driving forces. Manuscript profile -
Open Access Article
22 - Evaluation of science and technology parks of selected countries with partner selection approach
mohammadreza rostamkhani Parastoo MohammadiWhich of the existing science and technology parks in the world are the most suitable options for creating international interaction? This article tries to find the answer to this question for one of the university parks in Iran using the partner selection approach. In MoreWhich of the existing science and technology parks in the world are the most suitable options for creating international interaction? This article tries to find the answer to this question for one of the university parks in Iran using the partner selection approach. In order to limit the scope of the evaluation of the existing parks in the world, first, 20 countries that have made up 90% of Iran's foreign trade volume in the past 5 years have been identified, then based on the needs assessment of the firms located in the studied science and technology park that have the capacity and the willingness of international cooperation, the countries under review were ranked from six aspects like as: economic, political, cultural, security, technological and geographical criteria and in 13 sub-criteria using the combined method of The Analytic Hierarchy Process (AHP) and TOPSIS . Seven countries with a significant score among 20 countries were selected as samples to evaluate their science and technology parks. 19 well-known parks in these 7 countries were scored and ranked using 12 criteria, from the perspective of people involved in park affairs, and with the combined method of AHP and TOPSIS. As a result of this ranking, the following parks were identified as a higher priority for cooperation: Dubai Silicon Oasis Park, Tsinghua University Science Park in China, Teknopark İstanbul, Sharjah Research, Technology and Innovation Park, Dubai Science Park, Knowledge Oasis Muscat (Madaen). Manuscript profile
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