List of Articles Antecedent

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  1 - Analysis of antecedents and outcomes of Internet of things in supply chain with interpretive structural modeling based on content analysis approach
  Aminmasoud Bakhshi Movahhed محمدتقی رضوان hadi mokhtari
  Due to increasing competition, it is necessary to focus on new technology in supply chain. Internet of things is one of the most innovative tools. Creation of appropriate factors in order to operationalization internet of things will lead to development of supply chain More

  Due to increasing competition, it is necessary to focus on new technology in supply chain. Internet of things is one of the most innovative tools. Creation of appropriate factors in order to operationalization internet of things will lead to development of supply chain performance. Recognition of determining factors in order to use internet of things and awareness of effective result are essential. The purpose of this research is analysis of antecedents and outcomes of Internet of things in supply chain. This paper is based on mixed research including qualitative and quantitative parts. The statistical population of this paper in qualitative part is internal and external papers and that of quantitative part is university professors and industrial experts. This research based on judgmental sampling method as well as contains 22 articles in qualitative part and 10 persons in quantitative part. Library method is used to collect data in the qualitative part while researcher-made questionnaire is used to collect data in the quantitative part. Content analysis is allocated to qualitative part and interpretive structural modeling is assigned to quantitative part. Finally, the results of content analysis are presented in eight antecedents including cultural capital, financial capital, human capital, mental capital, communication capital, information technology infrastructure, legal facilities and environmental capabilities. Additionally, the seven main outcomes including economic performance, social performance, environmental performance, commercial performance, production and operational performance, office system performance and performance development. The most determining variables in antecedent section is information technology infrastructure and in outcome section is economic performance. Manuscript profile
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  2 - Designing a Strategic Model of the Antecedents of Customer’s Experience in the Tourism Industry
  soghra taghipour Samad Aali Alireza  Bafandeh Zendeh Hakimeh  Niki
  10.52547/journalitor.36152.11.21.29
  This study sought to identify the antecedents of customers’ experience in the tourism industry using a mixed-method approach. To this end, first, 246 domestic and foreign relevant articles published from 2010 to 2020 were collected in the qualitative phase using the met More

  This study sought to identify the antecedents of customers’ experience in the tourism industry using a mixed-method approach. To this end, first, 246 domestic and foreign relevant articles published from 2010 to 2020 were collected in the qualitative phase using the meta-synthesis method, out of which 52 articles were selected and analyzed via the content analysis method. Then, a questionnaire was developed based on the results of the content analysis conducted on the articles mentioned, applying the opinions of 10 experts and specialists in marketing and tourism. The researcher-developed questionnaire was then administered to 440 Iranian tourists who had traveled to Turkey, Malaysia, Azerbaijan, and UAE over the last five years (2016-2021). On the other hand, each construct of the proposed model was examined in terms of mono-dimensionality through a separate measurement model using Kline's method (2005) to ensure that the factor loading of the indicators and the correlation coefficient between factors do not exceed 0.5 and 0.85, respectively. Then, the reliability and validity of the constructs together with the construct validity, convergent validity, and divergent validity were measured, and Cronbach's alpha, Composite Reliability (CR), and Average Variance Extracted (AVE) were calculated. Finally, the model concerning the tourist experience antecedents was developed. According to the results of the study, a model comprising of four main components, including tourist management, tourism destinations’ management, tourism resource management, and tourism product management were developed based on the antecedents of the tourist experience using a mixed method approach (which is one of the innovations of the study). Manuscript profile
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  3 - Meta-synthesis of the antecedents and consequences of digital marketing
  nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifar
  The start-up businesses' effort to maintain and develop themselves has made it necessary to study the concept of marketing. On the one hand, with the advent of the technological era, which is full of contradictions, cooperation, and communications, the digital marketing More

  The start-up businesses' effort to maintain and develop themselves has made it necessary to study the concept of marketing. On the one hand, with the advent of the technological era, which is full of contradictions, cooperation, and communications, the digital marketing approach is of a role in which the antecedents and their consequences on these businesses become necessary. In terms of orientation, the current research is fundamental. Based on Saunders' research onion model, our research gets into the interpretive paradigm layer. Our work is inductive rather than analogical, written with a qualitative approach. Library research helped collect the theoretical bases. The research strategy is a case study, and its ultimate goal is to explore the antecedents and consequences of digital marketing. A systematic review and content analysis availed collection and analyzing information. In terms of methodology, the meta-synthesis method has been used to achieve the final goal of the research. For the meta-synthesis of the antecedents and consequences of digital marketing, 422 pieces of research were selected, and the data were analyzed with the help of Nvivo12 software. With a general look at the results obtained from the antecedents and consequences of digital marketing, 12 organizing themes, which included 7 categories of antecedents and 5 categories of consequences, and 489 titles in the form of basic themes, have been determined and introduced. The antecedents included 381 factors affecting digital marketing, and the consequences included 128 factors influencing digital marketing. Manuscript profile