• List of Articles پوشاک

      • Open Access Article

        1 - The Necessity of Legal Support from Textile Industry
        ali mashhadi Maedeh  Pour barkhordari
        In recent years, the country's textile industry has faced numerous legal challenges. It can be said that the textile industry due to the constant demand for its types of products, considering that among the basic economic needs is in the third place the importance (afte More
        In recent years, the country's textile industry has faced numerous legal challenges. It can be said that the textile industry due to the constant demand for its types of products, considering that among the basic economic needs is in the third place the importance (after food and housing), as well as its history in the country, its contribution to domestic and export needs Especially its job creation is of great importance. Legal and executive shortcomings in this area have caused the industry to suffer serious damage. This article attempts to address some of the legal issues and challenges of this industry. So first deals with the status and importance of the textile industry and then examines the legal issues of the textile industry and its challenges. The basic premise of this paper is that it is necessary to take a step in the textile industry by analyzing and studying its relative advantages in establishing the specific legal system. Manuscript profile
      • Open Access Article

        2 - The role of organizational factors on consumer buying behavior in social networks
        zohreh dehdashti shahrokh Mitra Daneshparvar vahid nasehifar vahid Khashei
        The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to inves More
        The clothing industry has seen great growth in social media in recent years. Many factors affect the purchase of clothing from social networks, and one of these important and influential factors is organizational factors. Therefore, the purpose of this study is to investigate the organizational factors affecting the consumer in shopping through social networks. In this research, a combined method has been used. In the qualitative section, by reviewing the literature and interviewing vendors active in social networks, texts were prepared and coded. In the quantitative part, based on the initial model, a questionnaire was developed and distributed to 385 clothing buyers in networks. The structural equation method was used to analyze the data and the Sobel test was used to examine the mediating role. This study examines the independent and combined effect of organizational variables affecting people's trust in buying clothes through social networks. The results showed that information quality, transaction security, company reputation and company location have a significant effect on people's trust and consumer willingness to buy clothing through social networks.. Manuscript profile
      • Open Access Article

        3 - Evaluating the performance of the garment industry with an export approach with Interpretive Structural modelling (ISM)
        Hamzeh Amin-Tahmasbi Yasaman  Zahedan
        The garment industry is one of the important and flourishing industries in the country that seems to grow in the export market besides the internal market. It’s considerable that performance measurement is a vital tool for access to basic improvements and it’s important More
        The garment industry is one of the important and flourishing industries in the country that seems to grow in the export market besides the internal market. It’s considerable that performance measurement is a vital tool for access to basic improvements and it’s important in management. Therefore this research sought to found important and influencer indicators in the garment industry and determine the relationship between these indicators and their preference for each other. For perform this investigation, 35 indicators, obtained from literature review, filtered using questionnaires and experts opinion and then 16 indicators were selected as basic indicators based on Fridman’s method. Using ISM, a meaningful relationship and the importance of indicators were extracted. Penetration power and dependence of indicators determined with the MICMAC analysis. The ISM model showed that the “quality of design”, “planning”, and “applied education with the aim of export increase” indicators have the most impact and they act such as the infrastructure for the model. Also “new product introduction”, “brand promotion”, “increase ordering level”, “marketing”, “effective presence in international markets” and “financial” indicators stand at the top level of the model and are influenced by other indicators. MICMAC analysis showed that “quality of design”,” quality of adaptation”,” planning”, and “applied education with the aim of export increase” have strong driving power but weak dependence power; As a result, these factors are driving in the garment industry and should be a priority for the organization. Manuscript profile