List of Articles فرا ترکیب

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  1 - Designing Sustainability Comprehensive Framework for Banking: Using Meta Synthesis and Structural Modeling Interpretation
  Emad Nobahar Mahmoud Dehghan Nayeri Adel Azar Ali  RajabZadeh ghatari
  Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this s More

  Today, bank Businesses are pressured by their stakeholders to address sustainability issues in their activities. Consequently, attention to sustainability and social responsibility in the banking business is increasing day by day. Accordingly, the main purpose of this study is to provide a framework for sustainability in bank Business. To this end, by using the Meta-synthesis approach, the 268 open codes related to sustainability in the banking industry were extracted from related articles and related studies and these open codes formed 59 axial codes. Then, these axial codes were categorized based on similarities in concepts to 10 themes of economic partnership, financial factors, energy use, environmental action, community participation, development of human resources, customer relationship, products and services, human rights issue , and governance. In the following, they were categorized into four including economic, social, and environmental and governance sustainability. Moreover, ISM structured the relationships between the themes while leveling them in a structural model based on the experts’ interprets. According to the results, the theme of human rights is at the lowest level and considered as the basis for bank sustainability. In addition, human rights, human resources, products and services, and customer relationship themes were placed in the independent area of the MICMAC chart that shows the key role and influence of these factors on other factors in the sustainability of bank business. Manuscript profile
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  2 - Identification of Tourism Marketing Factors via Metasynthesis
  aziz arfai Farshid Namamian
  10.52547/journalitor.35996.10.20.211
  Abstract As the most widespread service industry in the world, tourism has managed to take center stage among many managers and researchers. Hence, pinpointing the factors of tourism marketing and offering optimal solutions towards facilitation of tourist absorption a More

  Abstract As the most widespread service industry in the world, tourism has managed to take center stage among many managers and researchers. Hence, pinpointing the factors of tourism marketing and offering optimal solutions towards facilitation of tourist absorption are of prime significance. Not to mention, since only few factors of tourism marketing have been addressed in previous studies, the present research aimed to identify the tourism marketing factors via metasynthesis. In this exploratory applied research, the entire studies on tourism marketing, conducted over 2000-2020, were taken into consideration. To this end, 580 studies were assessed, of which 87 were finally selected purposefully. Finally, through content analysis and combining the relevant literature using open, pivotal and selective coding methods, 78 codes, 21 concepts and six categories were selected and analyzed, whose validity were supported by Cohen’s Kappa Coefficient.The results demonstrated that the key categories were as follows: integrated marketing (incentive promotional mixes), satisfaction, relationship marketing, internal marketing, electronic marketing, and ICT factors. Further, a deep understanding of the existing literature on tourism marketing is presented by the present study. Manuscript profile