List of Articles عارضه‌یابی

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  1 - Compatibility of the network of credit supply network of the country's banking system using a super-interpretive approach (soft systems (SSM) and critical innovative systems (CSH)) (Study of financing technology companies through Bank Mellat)
  Eissa Jabbarzadeh Ebrahim Teimoury Saeed Shavalpour
  In recent years, "technology-based start-ups" have attracted the attention of many researchers and policymakers in various countries as the engine of rapid economic growth. The high growth rate of job creation, sales, exports and capital of these companies, and especial More

  In recent years, "technology-based start-ups" have attracted the attention of many researchers and policymakers in various countries as the engine of rapid economic growth. The high growth rate of job creation, sales, exports and capital of these companies, and especially their role in creating high-quality job opportunities, has put these companies in the spotlight of policymakers in many countries around the world. Banks are recognized as an important institution in financing, which will help improve the financing and credit process of technology-based companies by providing banking facilities and will somehow survive them. However, in recent years, despite the economic problems of banks, financing companies has faced many challenges, so considering the importance of financing technology companies in the country, as well as the diversity and range of experts involved, in this article in order to deal with conflicting perspectives and achieve common vision to organize and manage more effectively and efficiently, a combination of soft systems (SSM) methodology and a critical innovation systems (CSH) approach has been used. After explaining the common points of the two approaches, we will reach a common and radical definition of the problems of the credit network in the country's banking system by conducting in-depth interviews with specialists and experts in this field. After reviewing the processes governing the credit system of technology companies in the banking industry using the approach of critical innovative systems and after criticizing the situation and the state of "is" and "should" and new requirements to improve the current situation, the criteria for improving the process should be extracted. Manuscript profile
• Open Access Article
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  2 - Pathology of the Ethical Approach in Social Media Marketing Activities in the University (Case of Study: Islamic Azad University)
  Fatemeh Abolhasani targhi Seyed Hassan  Hataminasab Mohammad Soltanifar
  Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motiv More

  Social media as an emerging phenomenon in Iran has caused significant changes in all activities, especially in the field of educational services. According to their mission, universities and higher education centers always seek to attract students and then attract motivation for specific actions and behaviors. The lack of native standard models for using social media marketing in the university has caused us to sometimes see problems in this field. Based on this, this research, after investigating the ethical problems of this activity, first through the method of qualitative approach and inductive content analysis, while conducting scientometrics, identifies the dimensions of social media marketing and localizes them using the Delphi method. Then, with the help of exploratory factor analysis, while verifying the groups of indicators of each dimension and verifying validity, it evaluates the current and desirable situation of these indicators and factors in Iranian universities. The statistical population of this research in the qualitative section of the articles of the Web of Science database during the 50 years ending in 2022 and in the qualitative section is selected experts and cultural assistants of universities across the country that were surveyed using the snowball method. The results show that the most important problems are related to the ethical approach in advertising and social media marketing policy. Manuscript profile