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        1 - Systemic Approach on Higher Education Quality in the National Innovation System Framework
        jafar bagherinejad
        There is a National Innovation System in countries which includes network of different institutions, that their interactions provide appropriate ground for production and development of science and technology. This system forms value chain from idea to product and marke More
        There is a National Innovation System in countries which includes network of different institutions, that their interactions provide appropriate ground for production and development of science and technology. This system forms value chain from idea to product and market and provides innovation climate and innovative activities throughout this chain. Higher education sector is one of the core elements of national innovation system (NIS). Then quality concept in higher education can be analyzed in this system, which now changed to national open innovation system (NOIS). Actually, by systemic approach, higher education quality is influenced by NOIS in one hand and impacts on it from other hand. Therefore, quality in higher education is a multidimensional concept which needs a quality plan and quality management. This paper aims by stating the higher education position in the NIS and with focusing on developments of its mission, to reflect the role of Technology management on quality issue with systemic approach. Then, it defines quality by considering the position and mission of higher education sector along with offering a conceptual model. It is evident that, quality should be considered as a flow and culture not as a tool until could be institutionalized. In this respect, it is required to develop and execute short and long term quality plans in line with NIS. Manuscript profile
      • Open Access Article

        2 - Developing a Dynamic Model for Predicting Responsible Travel Intentions Based on the Complexities of Maslow's Needs Pyramid
        mahnaz Doosti-Irani Hamed Fallah Tafti
        This applied qualitative study sought to classify the factors involved in responsible travel intentions based on Maslow's needs pyramid and elaborate on the causal relationships between the factors so that it can offer a more effective model for marketing sustainable to More
        This applied qualitative study sought to classify the factors involved in responsible travel intentions based on Maslow's needs pyramid and elaborate on the causal relationships between the factors so that it can offer a more effective model for marketing sustainable tourism. To this end, the factors were identified and categorized using the content analysis of the data collected via reviewing the related literature and conducting interviews with apropos experts. Then, systemic thinking was used qualitatively (validated through the experts’ opinions) to develop the interpretive model of causal relations. According to the study’s findings, 23 factors were classified into five categories based on Maslow's needs pyramid as follows: Physiological needs (perceived quality, price, shopping habits, and perceived behavioral control), safety (protection and beliefs concerning the health in responsible travels), love/attachment (environmental concerns, sense of responsibility, perceived effectiveness, environmental awareness, environmental value, spatial belonging, and emotional dependence on residents), respect (social norms, identity representation, satisfaction, advertising, social media content, attitude regarding the responsible travel, beliefs concerning the luxurious nature of responsible travel, and the image of responsible travel), and self-actualization (self-transcendence and personal norms). Moreover, the proposed conceptual model indicated the mutual influence of the factors and categories on each other. Therefore, marketers are required to plan their intended interventions after prioritizing the target group’s responsible needs and selecting the category of needs using systemic thinking. Manuscript profile