List of Articles رفتار نوآورانه

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  1 - The effect of customer ¬orientation and customer relationship management (CRM) infrastructure capabilities on innovative behavior
  mahdi Almodarresi Hooshmand Bagheri Gara Bolagh mohammadreza gholami fateme mohammadi
  In most organizations there is a system is designed and applied for recruiting and preserving consumers which in fact is capable of managing organization-consumers relationships. Nowadays these systems have gained popularity as customer relationship management systems. More

  In most organizations there is a system is designed and applied for recruiting and preserving consumers which in fact is capable of managing organization-consumers relationships. Nowadays these systems have gained popularity as customer relationship management systems. The present study seeks to determine the effect of consideration of consumers and infrastructural abilities of customer relationship management on the information quality and innovative behavior. In terms of the applied results and goal, the present study is descriptive which has been conducted through survey method. The statistical population of the study was senior insurance experts and managers in branches of insurance companies of Tabriz city, Using Cochran sampling method, 85 individuals were selected as sample size. The questionnaire was used to collect filed data, and the Structural equation modelling to analyze the data.¬ The results of the study showed that infrastructural capabilities have a positive and significance effect on customer orientation, consumer information quality, and innovative behavior and as well as the results showed that customer orientation have a positive and significant effect on the consumer information quality and innovative behavior. Additionally, consumer information quality had a positive and significant effect on the innovative behavior and company performance, and finally there is a positive and significant relationship between innovative behavior and company performance. Manuscript profile
• Open Access Article
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  2 - The effect of the innovative behavior experts intuitive problem solving style Moderator role of information technology and knowledge sharing
       
  Abstract Innovation in today’s competitive world and changing environment, is necessary not only for the growth of organization, but also for their survival. IT companies need continuous innovation more than other companies ,because of high speed of change in this area More

  Abstract Innovation in today’s competitive world and changing environment, is necessary not only for the growth of organization, but also for their survival. IT companies need continuous innovation more than other companies ,because of high speed of change in this area and if not innovative, they immediately exclude from competitive IT industry. The key of innovation is in innovative behavior of staff. There are various factors which have impact on the innovative behavior. This study examines the effect of intuitive problem solving style on the experts’ innovative behavior and the moderator role of knowledge sharing behavior. The statistical society of this research is IT experts of companies which are members of computer trade organization of KhorasanRazavi. Three scales of algebraic problem solving , Mora knowledge sharing behavior and Johnson innovative behavior, a 5-choice Likert range(total 26 question) have been used for measuring the research variables. Cluster sampling was performed and sampling included 290 IT experts of KhorasanRazavi province. Pearson‘s correlation and hierarchical regression style is used for data analysis. This research suggested that intuitive problem solving style to generate idea, promotion and implementation of idea (dimensions of innovative behavior) have a significant and positive impact and also the relationship between intuitive problem solving style and innovative behavior moderates knowledge sharing behavior in three dimensions of generating idea, promoting idea and implementation of idea. Manuscript profile