List of Articles توسعه محصولات جدید

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  1 - The Necessity of Considering the Development of New Products and the Role of Innovation, Technology and R&D in it
  Abass Khamse Reza Radfar Ali Sarafrazz Davood Sarafrazz
  In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New product More

  In todays world of economy, many of organizations are looking for elements of creating competetive advantages. The process of developing new products for different kinds of product/service organizations, is considered as competetive advantage. Development of New products will help organizations to keep their competetive and monopolistic positions in competetive market. In this paper we try to introduce development of new product, directions, patterns and its process, and also consider the goals and reasons of the imporance of development of new products. So, we will consider the role of innovation, R&D, technology and management in new product development process. We would also investigate the important factors which are seems to be important in fail and success of the new product development. Manuscript profile
• Open Access Article
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  2 - Factors Affecting Customer Participation in the New Product Development Process: Case study of food industry of Mazandaran province
  khorshid forughinia ali akbar Jowkar Mohammad Mahmoudi Maymand mirza hassan hosseini
  Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. More

  Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. The purpose of the present research is to identify the effective factors on customer involvement in the process of new product development in the food industry of Mazandaran province. Six effective variables include organizational strategy, new product features, external environment, organizational features, customer attributes, and relationships. The purpose of this research, in the form of applied research and in terms of the implementation of research, is descriptive-causal research. The statistical population of the research is the managers of different parts of the food industry of Mazandaran province, including production, product, marketing, brand, and other parts of the organization. The data gathering tool was a researcher-made questionnaire. In this research, structural equation modeling (SEM) has been used to analyze data and examine the hypothesis. The results showed that the organizational strategy variables, organizational characteristics, customer characteristics and relational factors have a positive and significant effect on customer involvement in the process of new product development. While the two variables of product and environment characteristics have no significant effect on customer involvement. Therefore, according to the results, food industry companies should pay particular attention to strengthening these factors in order to attract more customers to develop new products. Manuscript profile