List of Articles تصویر ذهنی

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  1 - Recognition of Factors Affecting Women's Readability of Urban Space (Case Study: Ekbatan Town, Tehran)
  Maryam Rahmati Ali Asgari Zahra Sadat Kamone Sara Shayanfar
  10.52547/row.2.2.7
  Readability is one of the main characteristics of high-quality urban environments that allow the individual to establish a favorable relationship between the individual and the urban environment for a correct and deep understanding of the environment. When placed in a r More

  Readability is one of the main characteristics of high-quality urban environments that allow the individual to establish a favorable relationship between the individual and the urban environment for a correct and deep understanding of the environment. When placed in a readable environment, the mental image of people in the form of cognitive maps of the environment, makes people navigate easily when moving in space and will not feel confused. Today, following modern urban planning and the emergence of modern residential complexes, due to the low quality of diversity, we see poor readability that Ekbatan town, as an example of modern urban planning, has poor readability. As gender affects perception and Environmental preference affects and among them, women constitute the largest population of the society, whose presence depends on readability and security in the environment. So the purpose of this article is to identify and create a readable urban space for women in Ekbatan and seeks to answer this question: What factors affect the readability of women from Ekbatan town and what is the distribution of factors in the town? This research has been done qualitatively and data analysis has been used for the final evaluation. This research firstly redefines the concepts of readability, mental image, cognitive map, women's perception using documentary studies and library resources, then based on the concepts extracted from the theoretical part of the research, identifying readability factors in Ekbatan town by field method and attending Town, preparation of mind maps, the questionnaire is realized, data is measured using percentage and reliability assessment is done with Spss software. Studies show that indigenous women with high residence time and well-understand, consider the town as a readable environment. They do not feel confused by their mental imagery of the town and its readability components. Factors affecting women's readability in the town are Basij Square, Sarem Hospital, and Nafisi Street, respectively, and the sections outside the residential blocks are more readable than the inner sections of the blocks. Manuscript profile
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  2 - The Role of Social Responsibilities on Developing Brand Equity in Tourist Destinations: The case of Isfahan
  Mohammad ghaffari amirreza konjkav monfared
  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and v More

  This research investigated the effects of social responsibilities on brand equity in tourism destinations. This is an applied study and follows surveying in goal and method. The statistical population of this study included foreign tourists who traveled to Isfahan and visited Naqshe Jahan Square in summer 2017. Data-collection instrument was a researcher-developed questionnaire based on the literature and it included 40 closed questions. The validity and reliability of the questionnaire were examined and confirmed through content and construct validities, and Cronbach’s Alpha Coefficient. To analyze the data and to test the hypotheses, both SEM and path analysis were used in the SPSS and LISREL, respectively. The findings showed that social responsibilities in tourism destinations significantly affected brand through brand awareness; perceived value; perceived quality of tourism destination; the brand image of tourism destination; loyalty towards tourism destination. Manuscript profile
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  3 - A Model for Investigating the Effect of Online Word-of-Mouth Communications on Travel Intention for Tourism Destination
  Mohammad ghaffari  
  Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mout More

  Given the advancements in information and communication technologies, many tourists prefer to collect tourism destination information through electronic word-of-mouth communications. This paper aimed to present a model for investigating the effect of online word-of-mouth communications on travel intention. The statistical population of this study included inbound tourists who traveled to Tehran in September 2016. A sample of 200 tourists was selected conveniently. To collect data, a researcher-developed questionnaire (including 24 questions) was used. The reliability and validity of the questionnaire were examined and confirmed. Findings showed that online word-of-mouth communications affected tourism destination image and that tourism destination image significantly affected both the trust in tourism destination and the intention to travel. The trust in tourism destination significantly affected the travel intention for the destination. Also, online word-of-mouth communications had significant effects on the trust in tourism destination and the travel intention directly and indirectly. Manuscript profile
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  4 - A comparative study of the concept of home among children of two cities (Shiraz and Noujin)
  Fahimeh Abbasi Tahereh Nasr Keivan Mohamadpur
  <p>Abstract The concept of &ldquo;home&rdquo; transcends its physical existence, manifesting as an intellectual image. In essence, a house is a place to live and reach peace and comfort. The term &ldquo;house&rdquo; encompasses two distinct aspects of meaning and concep More

  <p>Abstract The concept of &ldquo;home&rdquo; transcends its physical existence, manifesting as an intellectual image. In essence, a house is a place to live and reach peace and comfort. The term &ldquo;house&rdquo; encompasses two distinct aspects of meaning and concept, which are different from each other. The aspect of the house meaning is an objective reality of a place where a person resides, but the concept of the house is a mental perception. Understanding the concept of home necessitates a thorough analysis of each individual's mindset regarding their living space. The purpose of this research is a comparative assessment of the home concept among 9-10-year-old children residing in Shiraz and Nojin cities. The research methodology involves content analysis utilizing argumentative analogies along with information gathering through library and documentary studies, Persian and Latin articles, and field research. By analyzing and examining thirty samples of children's drawings from these cities, it is possible to identify the similarities and differences in their mental images of the home concept. Result of this examination and analysis is anticipated several conceptual codes can be obtained. From the summation of these conceptual codes, the home concept among the children of these cities can be found, encompassing themes such as peace, comfort, comfort, security, and prosperity.</p> Manuscript profile