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      • Open Access Article

        1 - Designing a Digital Transformation Strategy Framework for the Road Freight Transportation Industry Focusing on Internet of Things Technology and Data Analytics
        Mehran Ehteshami Mohammad Hasan Cheraghali Bita Tabrizian Maryam Teimourian sefidehkhan
        The current research aims to design the framework of the digital transformation strategy of the road freight transportation industry, focusing on Internet of Things technology and data analytics, and uses the research method of design science. This research is fundament More
        The current research aims to design the framework of the digital transformation strategy of the road freight transportation industry, focusing on Internet of Things technology and data analytics, and uses the research method of design science. This research is fundamental-applied in terms of data type, mixed in exploratory type; According to the time of data collection, it was cross-sectional and according to the method of data collection or the nature and method of the research, it was a survey. Data collection in the qualitative part was done with semi-structured interviews with 20 experts from universities and the road freight transportation industry of Iran who were selected using the purposive sampling method and the principle of saturation. A researcher-made questionnaire was used to collect data in quantitative part and the opinions of 170 employees of this industry who were selected using Cochran's formula and stratified sampling method were obtained. Data analysis was done in the qualitative part with Delphi technique, literature review and coding. In the quantitative part, inferential statistics, one-sample t-test, structural equation modeling, and SPSS and smartPLS software were used. The fifth step of the design science method was done by testing the designed strategy framework in a company in the relevant industry. The results showed that the digital transformation strategy includes two managerial and operational strategies. Also, the consequences, influencing factors, mechanisms, facilitators and obstacles were presented in this framework. Based on the results, among the components of the framework, management strategies need to be further strengthened. Manuscript profile
      • Open Access Article

        2 - Identifying and ranking factors affecting the digital transformation strategy in Iran's road freight transportation industry focusing on the Internet of Things and data analytics
        Mehran Ehteshami Mohammad Hasan Cheraghali Bita Tabrizian Maryam Teimourian sefidehkhan
        This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-stru More
        This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-structured interviews were conducted with 20 academic and road freight transportation industry experts in Iran, who were selected using the purposive sampling method and saturation principle. In the quantitative part, the opinions of 170 employees of this industry, who were selected based on Cochran's formula and stratified sampling method, were collected using a researcher-made questionnaire. Delphi technique, literature review and coding were used to analyze the data in the qualitative part. In the quantitative part, inferential statistics and SPSS and smartPLS software were used. Finally, 40 indicators were extracted in the form of 8 factors and ranking of indicators and affecting factors was done using factor analysis. The result of this research shows that the internal factors have the highest rank and software infrastructure, hardware infrastructure, economic, external factors, legal, cultural and penetration factor are in the next ranks respectively. Therefore, it is suggested that organizations consider their human resource empowerment program in line with the use of technology and digital tools. Manuscript profile
      • Open Access Article

        3 - Identifying and Ranking Factors Affecting the Digital Transformation Strategy in Iran's Road Freight Transportation Industry Focusing on the Internet of Things and Data Analytics
        Mehran Ehteshami Mohammad Hasan Cheraghali Bita Tabrizian Maryam Teimourian sefidehkhan
        This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-stru More
        This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-structured interviews were conducted with 20 academic and road freight transportation industry experts in Iran, who were selected using the purposive sampling method and saturation principle. In the quantitative part, the opinions of 170 employees of this industry, who were selected based on Cochran's formula and stratified sampling method, were collected using a researcher-made questionnaire. Delphi technique, literature review and coding were used to analyze the data in the qualitative part. In the quantitative part, inferential statistics and SPSS and smartPLS software were used. Finally, 40 indicators were extracted in the form of 8 factors and ranking of indicators and affecting factors was done using factor analysis. The result of this research shows that the internal factors have the highest rank and software infrastructure, hardware infrastructure, economic, external factors, legal, cultural and penetration factor are in the next ranks respectively. Therefore, it is suggested that organizations consider their human resource empowerment program in line with the use of technology and digital tools. Manuscript profile