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      • Open Access Article

        1 - Ranking of Effective Factors on Promoting Innovation Companies in Incubators, Using Fuzzy Topsis Technique; Case Study: Yazd Science and Technology Park
        Seyed Habibollah Mirghafori Hosein Sayadi Toranloo Maryam Kariminia
        In modern world, most countries tend to increase their efficiency and improve their economic status relying on innovation. One of the important centers for doing innovative activities are tenant companies in incubators located in Science and Technology Parks. Therefore More
        In modern world, most countries tend to increase their efficiency and improve their economic status relying on innovation. One of the important centers for doing innovative activities are tenant companies in incubators located in Science and Technology Parks. Therefore the aim of this research is to identify and rank effective factors improving innovation in companies in Yazd Science and Technology Park (YSTP). In order to identify effective indexes on improving innovation, update articles have been studied and experts' ideas in the field of technology were used from which thirty seven indexes were confirmed by experts. After designing questioners out of available indexes and content and face validity confirmation by experts, questioners were distributed among the managers and staffs of companies in YSTP. 200 questioners were corrected completely and achieved data were analyzed by Fuzzy Topsis Technique. Based on this, thirty seven indexes in questioners were ranked in terms of their importance regarding given responses by companies' managers and staffs. Earning knowledge and new information and accessibility of advanced technologies were identified as the most important effective factors in improving innovation in companies in YSTP incubators. Manuscript profile
      • Open Access Article

        2 - Designing the Model to Identify and Prioritize the Satisfaction Indicators of e-business Customers in Fuzzy Environment Using BWM and TOPSIS
        Hamed Mohamadalizadeh Mohammad Javad  Ershadi Arman Sajedinejad
        Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are dr More
        Failure to properly manage limited resources can ultimately lead to failure for these businesses. These businesses play an important role in inventing new methods that lead to technological changes and increased production capacity. It can be said that such units are driven by change and competition, as they alter the overall structure of the market. The creation and development of these businesses is an important policy for creating new jobs, accelerating economic improvement, and fostering the growth of countries. Therefore, special attention should be paid to new businesses. This research aims to identify important factors by examining different models of customer satisfaction as well as theses and papers in this field. By presenting an indigenous model, the research first uses the best-worst fuzzy method to weight the e-business customer satisfaction factors. Then, using a fuzzy TOPSIS technique, it examines one category of e-business, namely online stores, and ranks them in terms of customer satisfaction criteria. The results show that this model, with high computational efficiency and compatibility, highlights the priority of customer satisfaction factors. Additionally, communication and interaction criteria were ranked as the most important, followed by product and service quality, price/time, and sales and after-sales service. Interactions, value/time benchmarking, quality benchmarking, and ultimately sales and after-sales service warranty were identified as the best sub-criteria. Manuscript profile