List of Articles استراتژی تمایز

• Open Access Article
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  1 - The Effect of Marketing Innovation on Business Competitive Strategy (A Study in Industrial Cluster of Auto Parts in Semnan industrial Parks)
  Morteza Maleki Minbashrazgah امین  کهیاری حقیقت
  Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions fo More

  Marketing innovative approach is one of the most important factors in determining the business competitive strategy. In this regard, the purpose of this study is to examine the relationship between marketing innovation and competitive strategies leading new solutions for enterprise management and competitive advantage. The statistical population of this study are senior marketing and sales managers of 84 companies producing auto parts in Semnan industrial parks; 56 questionnaires were returned to the researchers and were considered for data analysis. In order to test the hypotheses, structural equation modelling based on partial least square was used. Research findings indicate that a significant positive effect of marketing innovation on tow competitive strategies of differentiation as well as cost leadership. Yet, the effect of marketing innovation on focus competitive advantage was not supported. Manuscript profile
• Open Access Article
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  2 - Explaining Positioning Strategies for Firms
    فرید  ترهنده
  The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; More

  The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; therefore, its model has two dimensions as: Porter's generic strategies and positioning. This model directs seven research hypotheses. Thus, the population for study is electrical equipments industry; therefore, the sample size is 67 staffs. Questionnaires were distributed among 130 employees and vendors of “Part Bargh Iranian” company and at last 56 questionnaires were collected. Questionnaires were distributed among people with internal and external recognition about company. Finally research hypotheses: significant relationship between the Porter's generic strategy model and strategic positioning model, and secondary hypotheses: relationship between the cost leadership and strategic positioning model (Product and firm) , relationship between the differentiation strategy and strategic positioning model (Product and firm), relationship between the focus strategy and strategic positioning model (Product and firm) , all confirmed. Manuscript profile