List of Articles ارزش گذاري

• Open Access Article
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  1 - A review of concepts and quantitative methods in technology valuation
  Jalil Gharibi Seyed Habibollah Tabatabaeiyan
  So far, many methods and approaches are introduced and used for technology valuation. Some of these methods use complicated mathematical computations, named quantitative methods, to identify value of technology while qualitative methods are less based on these computati More

  So far, many methods and approaches are introduced and used for technology valuation. Some of these methods use complicated mathematical computations, named quantitative methods, to identify value of technology while qualitative methods are less based on these computations. This article is a review of concepts and methods in technology valuation, so explanation of qualitative methods such as econometric models, brainstorming or Delphi method is avoided. All of the contents are explained in two parts. The first part of the article talks about some primary concepts in technology valuation and the second one introduces the most important and well-known methods and analyses them to some extant, respectively. Manuscript profile
• Open Access Article
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  2 - Valuation of digital services in Iran: Empirical proof for Google and Instagram
  FARHAD ASGHARI ESTIAR AMIR MOHAMMADZADEH Ebrahim  Abbasi
  10.61186/jict.43901.15.55.14
  This article surveys the fundamental value of digital platforms, such as Instagram and Google. Despite the commutable nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discret More

  This article surveys the fundamental value of digital platforms, such as Instagram and Google. Despite the commutable nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice experiments, we estimated the value of digital free goods. For the first time in the literature, we obtained data for the willingness-to-pay and willingness-to-accept, together with socio-economic variables. The customer’s valuation of free digital services is on average, for Google, 4.9m Rial per week and Instagram, 3.27. This paper corroborates that Instagram and Google have an intrinsic value to users, despite the fact that the service of the digital platforms is free of charge. This is the beginning of the valuation of free services such as Shad, Rubika, Zarebeen, etc. in Iran, which has played a significant role in the communication industry since the beginning of the Covid-19 pandemic, and in the discussion of the national information network, the market value of the provider companies will be very important. Manuscript profile