List of Articles ارزش برند

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  1 - The effect of intellectual capital on a brand value of companies listed in Tehran Stock Exchange
  Amir Ghafourian shagerdi tahmine nategh omid behboodi gholamreza khani
  From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effe More

  From a strategic standpoint, Intellectual capital can create and use knowledge to increase the value of the used. In this study, the intellectual capital of listed companies in Tehran Stock Exchange has been calculated using the pulic model And then to evaluate the effect of three variables forming intellectual capital, including human capital, structural capital and relational capital on the brand value of these companies have been investigated. And to measure brand value of the company's vision is based on Tobin's Q index is used.  The aim of this study is applied and the method of data collection as well as non-experimental survey. The population of this research firms listed in the Tehran Stock Exchange which there are 243 companies were identified and using elimination sampling of 68 companies were considered as the final sample. In order to measure intellectual capital and brand value of the company's financial statements have been applied. The results indicate that the value of their intellectual capital firms listed in Tehran stock exchange impact. The components of human capital,  relational capital and structural capital in order to have the power of determination Manuscript profile
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  2 - The paradigmatic pattern of brand value creation for tourism destinations in Iran
  manouchehr jahanian Mohammad aghaei elham vahedi
  Given the position of the tourism industry in the world, the competition in attracting tourists among different destinations around the world has taken a close look. Today, everyone has realized that the industry operates like a fuel tank that is endless, and its revenu More

  Given the position of the tourism industry in the world, the competition in attracting tourists among different destinations around the world has taken a close look. Today, everyone has realized that the industry operates like a fuel tank that is endless, and its revenue takes on an exponential form over time. Given that Iran is a country that has high tourism potentials, it is necessary to use this unlimited source as a value for sustainable growth and development due to brand value creation for a tourist destination makes one destination higher than the other in a competitive position and ultimately selected by tourists. In this study, at the first, the existing literature was examined, then with the interview technique, 18 experts were interviewed and data related to creating brand value of the destination was extracted. After that, using the Grand Theory method, the concepts were extracted and then categorized, which was finally designed as a Paradigmatic model. As a result, factors such as economic growth, sustainable destination development, attracting capital, recognition of global civilization mentioned as “the causal categories of destination brand value”, and categories such as destination identity design, advertising, planning and financing as “strategies” and categories such as ethnic diversity, weak laws, and Lack of modeling as “interfering in the implementation of strategies”. In the following, contextual factors for the implementation of strategies included the succession of managers, integrated management, public-private partnership. During this research, the consequences of creating the value of the destination brand include political, economic, social and cultural growth, tourism prosperity, sustainable development and other factors mentioned. Manuscript profile