Today, companies are facing a very intense competition ,that results from technological changes and changes in the customers' demand. This situation leads to questioning the authenticity of the traditional management models. Companies should effectively overcome on con
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Today, companies are facing a very intense competition ,that results from technological changes and changes in the customers' demand. This situation leads to questioning the authenticity of the traditional management models. Companies should effectively overcome on continuous and unexpected changes and also for new challenges of customers at a low cost. Therefore, the ability to react quickly and effectively, a time – based competition and customer satisfaction, have been definitive characteristic competition. In fact, innovation is a necessity for survival against competitors, under variable environments for interaction and management of environmental challenges. In this regard, the purpose of this research is " the impact of the flexibility and integrity of information technology on the performance of the organization "have been due to the role of organizational innovation. The research method has been applied descriptive and survey method. The research community consists of employees and managers of Zamyad automotive manufacturing company, in a sample 249 people answered the standard questionnaire, with34 questions. For the assumptions, structural equation method has been used with the aid of Amos software. The results have shown that the role of organizational innovation in influencing the flexibility and integrity of information technology on organizational performance is positive and meaningfulness.
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