Analysis of the strategic position of the tourism industry in Takab
Subject Areas :Mahdi Ebrahimi 1 , amirhossein tayyebi 2
1 - Allameh Tabataba’I University
2 - Allameh Tabataba’I University
Keywords: Tourism industry strategic analysis position analysis, SWOT Matrix Takab city,
Abstract :
Planners and development policymakers mention tourism as the main pillar of development in different countries. Today, tourism can create employment, increase income and ultimately prosperity and improve the livelihoods of the people. This research, which aims to determine the strategic position of the tourism industry in Takab, is an applied research and Delphi descriptive research method. The model used in the research is a comprehensive strategic management model based on SWOT technique. Research data was collected using the Delphi technique from 16 experts, officials and administrators of the tourism area of Takab city and analyzed. In the results section, while outlining the vision, mission and objectives of the proposed development, the results of the evaluation of internal and external factors have also been presented. This result suggests that the tourism industry of this city is in a defensive position and requires special attention of the authorities.
