Analysis of the Impact of Innovation and the Mediating Role of Organizational Culture on the Organization's strategy (Case Study: Ports and Maritime Organization of the Islamic Republic of Iran)
Subject Areas : New scientific findings in the fields of innovation and entrepreneurship
mohammad javad Golzadeh
1
,
Saber Khandan Alamdari
2
,
Neda Farahbakhsh
3
1 - Graduated from the specialized doctorate level, Department of Technology Management - Innovation Management, Roudhen Branch, Islamic Azad University, Roudhen, Iran
2 - Assistant Professor and Faculty Member, Department of Industrial Management, Roudhen Branch, Islamic Azad University, Roudhen, Iran
3 - Assistant professor and faculty member, Department of Economic Sciences, Roudhen Branch, Islamic Azad University, Roudhen, Iran
Keywords: Successfulness of an Organization’s Strategies, Organizational Culture, Organizational Innovation ,
Abstract :
The purpose of this research is to analyze the impact of innovation and the mediating role of organizational culture on the organization's strategy, as well as to determine the relationships between these factors, which is descriptive in terms of its practical purpose and method, and of the causal correlation type. The statistical sample of this research was 266 employees and employees of the headquarters department of the Ports and Maritime Organization of the Islamic Republic of Iran, who were selected using a simple random sampling method. The reliability of the questionnaire was determined by Cronbach's alpha (0.95). Data analysis was done through descriptive statistics and inferential statistics. The Structural Equation Model (SEM) was used to examine the relationships between the constructs of this research using Emus software. The ideal goal of this research is to provide suitable solutions to guide managers and planners and designers of organizations, in order to choose the appropriate organizational culture that will provide a suitable environment for the development of talents and creativity of people in the organization. and finally lead to formulating appropriate strategies to achieve the goals of the organization. The findings of the research state: 1 . Organizational culture has a direct effect on organizational innovation. 2. Organizational innovation and organizational culture have a direct impact on the success of the organization's strategy. 3 . Organizational culture affects the success of the organization's strategy. 4 . Hardware and software capacities have an effect on knowledge capital, expertise capital and skill capital. 5 . The aforementioned funds also affect surveillance and lead to service innovation and process innovation. 6. The mentioned components lead to organizational innovation and organizational innovation also affects task performance, human performance, innovative performance and quality performance. 7. Finally, the mentioned components lead to the improvement of organizational performance
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