Night Tourism Zoning Analysis in Shiraz
Subject Areas :
Azadeh Azimi
1
,
mona arghavan
2
,
amin faraji
3
1 - Assistant Professor of Management and Economics, Faculty of Tourism, University of Tehran
2 - Master of tourism Marketing, University of Tehran, Tehran, Iran
3 - Associate Professor, Faculty of Management and Accounting, Farabi Faculty, University of Tehran ,Qom, Iran.
Keywords: Tourism, Night Tourism, Nightlife, Zoning, Shiraz,
Abstract :
Shiraz is a city known for its tourism-friendly climate and abundant tourist attractions, making it highly favorable for the revival of night tourism, which seeks to increase the duration of visits to Shiraz's attractions during nighttime. The current study sought to analyze the zoning of night tourism within the city of Shiraz, seeking to analyze and assess the tourism landscape, identify the componential elements and dimensions of night tourism, and portray the optimal areas for night tourism within the city. This applied descriptive-exploratory research adopts a quantitative approach, collecting its required data via library and field studies. Moreover, survey and observational tools, including a researcher-developed questionnaire were used when needed to fill informational gaps. The statistical population of the study comprised the city of Shiraz, and the required samples were collected using Comprehensive Enumeration and Expert opinion methods. Moreover, GIS tools were used to analyze the collected data and perform zoning. The results revealed the spatial zoning of Shiraz, encompassing various sectors across multiple regions of the city, including the entirety of 8th District 8 and parts of the other 11 districts of the city. The analyzed regions encapsulate a substantial area of central Shiraz, which urgently requires the development of night tourism to avoid stagnating.
Keywords
Tourism ,Night Tourism, Nightlife, Zoning, Shiraz
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