Presenting a digital entrepreneurship framework in Iran's road freight transportation industry
Subject Areas : Entrepreneurship and Mnagement of Knowledge-based Firms
Azam sadat Mortazavi kahangi
1
,
Parviz Saketi
2
,
Javad Mehrabi
3
1 - Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Department of Educational Management and Planning, Shiraz University, Iran
3 - Department of Public Administration, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Keywords: Entrepreneurship, digital entrepreneurship, road freight industry, design science,
Abstract :
This research employs the design science methodology to develop a digital entrepreneurship framework for Iran's road freight transportation industry. It is fundamental-applied in terms of its data type, and it adopts a mixed (qualitative-quantitative) exploratory approach. The study is cross-sectional concerning the time of data collection and employs a survey method based on its nature and data collection techniques. In the qualitative phase, the statistical population consisted of 20 experts and specialists in digital entrepreneurship and related industries, selected through theoretical saturation. For the quantitative phase, 207 industry employees were chosen using Cochran's formula and a cluster sampling method. Data collection tools included semi-structured interviews and a researcher-designed questionnaire, both of which were validated for reliability and accuracy. Data from the qualitative phase were analyzed using Maxqda software for coding, while the quantitative data were processed using one-sample t-tests, structural equation modeling (SEM), and SPSS and Lisrel software. To evaluate and validate the proposed framework, it was applied to a company in the relevant industry. The analysis revealed that the components of digital entrepreneurship in Iran's road freight transportation sector include structural, technical, and developmental elements. Key influencing factors were identified as human resource development, cultural elements, infrastructure, road construction and development, innovation, political and organizational factors, institutions and centers, individual considerations, communication and environmental aspects, and economic factors. The consequences of digital entrepreneurship in this industry include technical, macro-national, customer satisfaction, international, structural, economic, communication, and infrastructural outcomes. Four facilitators— infrastructural, developmental, economic, and political components—were identified, along with two substrates: infrastructural and environmental factors. The study also highlighted three obstacles—cultural, political, and infrastructural components—and two strategies involving technical and educational components.
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