Identification and prioritization of factors affecting new product development with a sustainable development approach using fuzzy Victor method (Case study of Yazd province tile industry)
Subject Areas : Research and Development Management
Afarin Akhavan
1
,
Meysam Zare Shahabadi
2
,
Ali Sadri Esfahani
3
1 - Science and Arts University
2 - Science and Arts University
3 - Industrial Engineering Group, Science and Arts University, Yazd, Iran
Keywords: Product Development, Sustainable Development, fuzzy VIKOR, Tile Company, Energy, Pollutants, Effluents and Wastewater,
Abstract :
Sustainable development is a development that can meet the current needs of the organization without compromising the ability of the next generation to meet their needs. New product development is a key strategy for companies to survive and survive in a competitive market. The purpose of this study is to identify and prioritize the factors affecting new product development with a sustainable development approach in the tile industry of Yazd province. In the first part of the study, by examining the background of new product development with a sustainable development approach, the factors affecting it have been identified. In the second part, prioritization of these factors has been done using fuzzy VIKOR technique. The statistical population of the study is all experts, managers of tile factories and specialists familiar with the subject of research who were selected as a sample by purposive sampling of 10 experts. The result of implementing this method led to the identification of 16 factors. Accordingly, the factors of the organization's commitment to comply with environmental laws in design, attention to optimizing the amount of energy required in the phases of determining materials, design and development of new products and attention to the effects of pollutants, effluents and wastewater production The new product is in the first to third ranks, respectively, of the factors affecting the development of the new product with a sustainable development approach in the tile industry.
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