Designing a model of factors affecting the success of start-up businesses using fuzzy cognitive map methodology
Subject Areas :zeanab hosseini 1 , seyed habibollah mirghafoori 2 , Davood Andalib Ardakani 3
1 - Yazd University
2 - Yazd university
3 - Yazd University
Keywords: Start-up businessSuccess factorstechnology-drivenFuzzy cognitive mapPossible scenario analysis ,
Abstract :
Start-ups are especially important for the economy in job creation, business dynamism and creativity. it was an applied-developmental descriptive-survey study using a mixed method design (qualitative and quantitative). In this study, first, the abstract research model was designed through interviews of 34 groups (start-up success factors) in 7 categories using qualitative content analysis method and, then, to investigate the relationship between factors and determine the most likely research scenarios, a quantitative fuzzy cognitive map approach was used. The results showed that the most important category of abstract research model was the category of technological factors. On the other hand, the most probable scenario of this dimension was expression of this issue; Just having a technological idea does not guarantee the success of a start-up business because implementing the idea requires an expert (knowledge-based) team that can quickly bring the prototype to market and use business intelligence (data mining) to analyze the information obtained to increase the discovery of innovative opportunities for customers to be more successful in business. This research contributes to the further success of new technology-driven businesses by analyzing and discussing possible scenarios and providing practical suggestions.
- انصاری، رضا، سلطان زاده، جواد. (1391). ارائه چارچوبی برای پیاده سازی مدیریت فناوری در بنگاههای فناوری محور. رشد فناوری. سال هشتم، شماره 23، 22-31
-پارسانژاد، محمدرضا؛ رضوی، سید مصطفی؛ فروتن بایگی، زینب. (1398). مدلسازی یکپارچه عوامل مؤثر بر شکست کارآفرینان و پیامدهای مالی، اجتماعی و روانی آن. دوره 12، شماره 1، ص 41-59.
-تبریزی، منصوره. (1391). تحلیل محتوای کیفی از منظر رویکردهای قیاسی و استقرایی. فصلنامه علوم اجتماعی، شماره 64، ص106-138
-چهار راهی، مصطفی؛ عیوض لو، رضا (1395). بررسی نقش صندوق های سرمایه گذاری خطرپذیر در رشد استارتاپها، نخستین کنفرانس بین المللی پارادایمهای نوین مدیریت – هوشمندی تجاری و سازمانی، تهران دانشگاه شهید بهشتی، https://civilica.com/doc/500433/
-رحمان سرشت، حسین؛ دهدشتی شاهرخ، زهره؛ خاشعی، وحید؛ دوست محمدیان، شهیده. (1399). مدل تاب آوری استارتاپها در صنعت فناوری اطلاعات و ارتباطات (مطالعه چند موردی با رهیافت تاریخی). دوره 14،شماره 2(پیاپی48)
-قائدی، محمدرضا، گلشنی، علیرضا. (1395). روش تحلیل محتوا از کمی گرایی تا کیفی گرایی. مجله روشها و مدلهای روانشناختی، 23(7)، 57-82
- مهرگان، محمدرضا، سیدکلالی، نادر. (1391). بررسی ارتباط میان عوامل مؤثر بر ترک خدمت دانشگران ICT در صنعت ارتباطات همراه ایران با استفاده از متدلوژی نقشه شناختی فازی. مجله پژوهشهای مدیریت عمومی، سال پنجم، ص25-44
-مؤمنی، منصور، قیومی، علی فعال. (1386). تحلیلهای آماری با استفاده از spss. تهران: انتشارات مؤلف
Ansari, A., & Riasi, A. (2016). Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies. Future Business Journal, 2(1),15-30.
https://doi.org/10.1016/j.fbj.2016.04.001 Blank, S., & Dorf, B. (2020). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. John Wiley & Sons. https://books.google.com/books?hl=en&lr=&id=3p_ODwAAQBAJ&oi=fnd&pg=PR29&ots=ePmIus9-Ir&sig=TAGXlszhoVUsY1p98SeGwKzpoz8
Baum, J. R., Locke, E. A., & Smith, K. G. (2001). A multidimensional model of venture growth. Academy of management journal, 44(2), 292-303.
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.507.739&rep=rep1&type=pdf Bocken, N. M. (2015). Sustainable venture capital–catalyst for sustainable start-up success?. Journal of Cleaner Production, 108, 647-658. https://doi.org/10.1016/j.jclepro.2015.05.079
Boyer, D., Creech, H., & Paas, L. (2008). Critical success factors and performance measures for start-up social and environmental enterprises. Report for SEED Initiative Research Programme, 115-139. https://www.iisd.org/system/files/publications/seed_factors_startup.pdf
Caseiro, N., & Coelho, A. (2019). The influence of Business Intelligence capacity, network learning and innovativeness on startups performance. Journal of Innovation & Knowledge, 4(3), 139-145. https://doi.org/10.1016/j.jik.2018.03.009
Caseiro, N., & Coelho, A. (2019). The influence of Business Intelligence capacity, network learning and innovativeness on startups performance. Journal of Innovation & Knowledge, 4(3), 139-145. https://www.sciencedirect.com/science/article/pii/S2444569X18300374
Chahar Rahi, M., & Eyvezloo, R. (2017). Investigating the role of venture capital funds in the growth of startups. The First International Conference on New Management Paradigms - Business and Organizational Intelligence, Tehran Shahid Beheshti University, https://civilica.com/doc/500433/
Chorev, S., & Anderson, A. R. (2006). Success in Israeli high-tech start-ups; Critical factors and process. Technovation, 26(2), 162-174. https://doi.org/10.1016/j.technovation.2005.06.014
Elo, S., & Kyngäs, H. (2008). The qualitative content analysis process. Journal of advanced nursing, 62(1), 107-115
Evers, N. (2003). The process and problems of business start-ups. The ITB Journal, 4(1), 3.
Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of management review, 10(4), 696-706.
Giardino, C., & Paternoster, N. (2012). Software development in startup companies. http://www.diva-portal.org/smash/record.jsf?pid=diva2:830963
Groenewegen, G., & de Langen, F. (2012). Critical success factors of the survival of start-ups with a radical innovation. Journal of Applied Economics and Business Research, 2(3), 155-171.
Gutbrod, M., Münch, J., & Tichy, M. (2017, November). How do software startups approach experimentation? Empirical results from a qualitative interview study. In International Conference on Product-Focused Software Process Improvement (pp. 297-304). Springer, Cham.
Jackson, P., Runde, J., Dobson, P., & Richter, N. (2015). Identifying mechanisms influencing the emergence and success of innovation within national economies: a realist approach. Policy Sciences, 49(3), 233-256.
Jetter, A., & Schweinfort, W. (2011). Building scenarios with Fuzzy Cognitive Maps: An exploratory study of solar energy. Futures, 43(1), 52-66.
Kiani, M., Bagheri, M., Ebrahimi, A., & Alimohammadlou, M. (2019). A model for prioritizing outsourceable activities in universities through an integrated fuzzy-MCDM method. International Journal of Construction Management, 1-17.
Kim, B., Kim, H., & Jeon, Y. (2018). Critical success factors of a design startup business. Sustainability, 10(9), 2981.
Kodama, F., & Shibata, T. (2017). Beyond fusion towards IoT by way of open innovation: an investigation based on the Japanese machine tool industry 1975-2015. Journal of Open Innovation: Technology, Market, and Complexity, 3(4), 23
Kohler, T. (2016). Corporate accelerators: Building bridges between corporations and startups. Business Horizons, 59(3), 347-357.
Lee, M., Yun, J., Pyka, A., Won, D., Kodama, F., Schiuma, G., ... & Yan, M. R. (2018). How to respond to the Fourth Industrial Revolution, or the Second Information Technology Revolution? Dynamic new combinations between technology, market, and society through open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 4(3), 21;
Lidzhi-Goryaeva, A. D. (2020). Assessment of success factors of startups in Russia and abroad. Скиф. Вопросы студенческой науки, (4), 677-680.
McGrath, H., Medlin, C. J., & O'Toole, T. (2017). A process-based model of network capability development by a start-up firm. Industrial Marketing Management.
Melegati, J., Goldman, A., Kon, F., & Wang, X. (2019). A model of requirements engineering in software startups. Information and software technology, 109, 92-107.
Nyaoga, R. B., Wang, M., & Magutu, P. O. (2015). Testing the relationship between constraints management and capacity utilization of tea processing firms: Evidence from Kenya. Future Business Journal, 1(1-2), 35-50.
Oe, A., & Mitsuhashi, H. (2013). Founders' experiences for startups' fast break-even. Journal of Business Research, 66(11), 2193-2201.
Olsson, H. H., Bosch, J., & Alahyari, H. (2013). Towards R&D as innovation experiment systems: A framework for moving beyond agile software development. In Proceedings of the IASTED (pp. 798-805).
Pena, I. (2002). Intellectual capital and business start-up success. Journal of intellectua capital, 3(2), 180-198.
Rodriguez-Repiso, L., Setchi, R., & Salmeron, J. L. (2007). Modelling IT projects success with fuzzy cognitive maps. Expert Systems with Applications, 32(2), 543-559.
Santisteban, J., & Mauricio, D. (2017). Systematic literature review of critical success factors of information technology startups. Academy of Entrepreneurship Journal, 23(2), 1-23.
Skawińska, E., & Zalewski, R. I. (2020). Success factors of startups in the EU—A comparative study. Sustainability, 12(19), 8200.
Tengeh, R., & Nkem, L. (2017). Sustaining immigrant entrepreneurship in South Africa: The role of informal financial associations. Sustainability, 9(8), 1396
Van Le, H., & Suh, M. H. (2019). Changing trends in internet startup value propositions, from the perspective of the customer. Technological Forecasting and Social Change, 146, 853-864.
Watson, K., Hogarth-Scott, S., & Wilson, N. (1998). Small business start-ups: success factors and support implications. International Journal of Entrepreneurial Behavior & Research, 4(3), 217-238.
Wildenberg, M., Bachhofer, M., Adamescu, M., De Blust, G., Diaz-Delgadod, R., Isak, K. G. Q., ... & Riku, V. (2010, February). Linking thoughts to flows-Fuzzy cognitive mapping as tool for integrated landscape modelling. In Proceedings of the 2010 international conference on integrative landscape modelling—linking environmental, social and computer sciences, Montpellier, February 3-5.