Instagram Child Labor Concept: A Study on Iranian Children on Cyber Space
Subject Areas : child rightsAtefeh Aghaei 1 , Zahra Rezania 2
1 - Faculty of Social Sciences, University of Tehran, Tehran, Iran
2 - Student of Master of Communication, University of Tehran, Tehran, Iran
Keywords: Childhood, Cyber Space, Child Influencer, Meaning Collocation, Child Labor,
Abstract :
Instagram is considered a new medium context where users involving parents and children are able to actively act. Instagram Child Labor is a new phenomenon on cyberspace where children are exploited by their parents to be of use by expressing various aspects of their biological life. With this in mind, media power is capable of creating a concept of child as well as behaving to the detriment of children in favor of businesses and family wealth. This study aims at identifying the meaning of "Instagram Child Labor" and what it collocates with. To this purpose, eight influencer pages working on children scope were picked out to be analyzed qualitatively utilizing MAX QDA. The results indicate that children’s body and communications equal to "display means", "mothers’ identity and brand maker", "a means to advertise" and moreover, children’s personal information is akin to "a way to satisfy children’s curiosity" that with the prior one create the concept of Instagram Child Labor so that families become more lucrative by helping advertising firms make more followers.
1. Nayar KP. An Introduction to Modern Media and Virtual Cultures. Translated by Ameli SR, Mirani G. Tehran: Center for Research and Evaluation of IRIB; 1395.
2. Ameli S, Hasani H. Dual-space Virtualization Damages and Anomalies: A Comparative Study of International Policies. Journal of Cultural Research 1391; 4(1): 1-30.
3. Abidin C. Internet celebrities. Translated by Shahghasemi E. Tehran: Soore Mehr; 1398.
4. Jargalsaikhan T, Korotina A. Attitudes towards Instagram micro-celebrities and their influence on consumers’ purchasing decisions. Jönköping: Jönköping University; 2016. p.1-67.
5. Leslie L. Celebrity in the 21st century: A reference handbook. Santa Barbara: ABC-CLIO; 2011.
6. Dehghan Nayeri A, Aghaei A, Ziachi M. Evaluation of HIV/AIDS Screening in Iranian Cinema and Television from the Viewpoints of Health Communication Experts. Iranian Social Issues Review 1395; 1(2): 173-191.
7. Zargham SH. Self-representation and identity formation by social media sub-celebrities; A case study of Iranian Islamic fashion sub-celebrities on Instagram. Master thesis. Tehran: University of Tehran; 1398.
8. Daneshvar S. Adaptation of Work Elements to Children in Cyberspace. Tehran: Fifth National Conference on Modern Research in Humanities and Social Studies; 1397. p.1-13.
9. Zokai M. Childhood Studies: Concepts, Approaches and Pivotal Issues. Journal of the Iranian Association for Cultural Studies and Communication 1396; 13(46): 13-35.
10. Nowruzi D. Image of a child in Iranian cinema. Tehran: Institute of Culture, Art and Communication; 1392.
11. Gene Kelly M. An Introduction to Childhood Studies. Translated by Kermani AR. Tehran: Nashre Sales; 1396.
12. Jackson K. Analyzing the Cultural Sociology of Children's Image in Hollywood Movies. Translated by Ibraghi. Tehran: Farabi Cinema Foundation; 1385.
13. Mehdi Zadeh S. Media and Representation. Tehran: Office of Media Studies and Development; 1387.
14. Jacobson L. Children and consumer culture in American society: A historical handbook and guide. Westport: Greenwood Publishing Group; 2008.
15. Buckingham D. New media, new childhoods? Children’s changing cultural environment in the age of digital technology in MJ Kehily. An Introduction to Childhood Studies. New York: Open University Press; 2004. p.124-139.
16. Mehdi Zadeh S. Media Theories of Common Thoughts and Critical Perspectives. Tehran: Hamshahri; 1393.
17. Jurgensen M, Phillips L. Theory and Method in Discourse Analysis. Translated by Jalili H. Tehran: Ney Publishing; 2012.
18. Hooman H. Practical Guide to Qualitative Research. Tehran: Samt Publishing; 1393.
19. Strauss A, Corbin J. Principles and Methods of Qualitative Research: Basic Theory-Procedures and Practices. Translated by Mohammadi B. Tehran: Humanities and Cultural Studies Institute; 1395.
20. Flick O. An Introduction to Qualitative Research. Translated by Jalili H. Tehran: Ney Publishing; 1395.
21. Rose G. Image Analysis Methodology. Translated by Seyyed Jamal al-Din Akbarzadeh Jahromi 1397, Tehran: Culture, Art and Communication and Center for Research and Evaluation of irib.
22. Dick B, Ferguson J, Ross DA. Preventing HIV/AIDS in young people: A systematic review of the evidence from developing countries. Geneva: World Health Organ Tech Rep Ser; 2006.
