Instagram Child Labor Concept: A Study on Iranian Children on Cyber Space
Subject Areas : child rights
Atefeh Aghaei
1
(Faculty of Social Sciences, University of Tehran, Tehran, Iran)
Zahra Rezania
2
(Student of Master of Communication, University of Tehran, Tehran, Iran)
Keywords: Childhood, Cyber Space, Child Influencer, Meaning Collocation, Child Labor,
Abstract :
Instagram is considered a new medium context where users involving parents and children are able to actively act. Instagram Child Labor is a new phenomenon on cyberspace where children are exploited by their parents to be of use by expressing various aspects of their biological life. With this in mind, media power is capable of creating a concept of child as well as behaving to the detriment of children in favor of businesses and family wealth. This study aims at identifying the meaning of "Instagram Child Labor" and what it collocates with. To this purpose, eight influencer pages working on children scope were picked out to be analyzed qualitatively utilizing MAX QDA. The results indicate that children’s body and communications equal to "display means", "mothers’ identity and brand maker", "a means to advertise" and moreover, children’s personal information is akin to "a way to satisfy children’s curiosity" that with the prior one create the concept of Instagram Child Labor so that families become more lucrative by helping advertising firms make more followers.
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