Components affecting the adoption of electronic commerce by the small and medium enterprises in the agricultural sector
Subject Areas : Entrepreneurship and Mnagement of Knowledge-based FirmsMaryam Yazdani Zanganeh 1 , Bahman Khosro pour 2
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Keywords: Internet, electronic commerce adoption, small and medium enterprises (SMEs),
Abstract :
Through deep study of library, the factors affecting adoption of electronic commerce by small and medium enterprises (SMEs) in the agricultural sector with the objective importance of these factors is assessed. Achievement of objectives such as equitable distribution of resources in disadvantaged areas, increasing production and exports, strengthening of economic mobility, enhance entrepreneurship, employment and increased job opportunities demonstrates is role of small enterprises in the agricultural sector development. Now, small enterprises play an important role in the development economic indicators and So take advantage of new methods of doing business such as e-commerce process will be very effective role in the development and success of these enterprises in the agricultural sector. In this regard, e-commerce will be able to trade agricultural products and e and more than any other technology will find its match. This study shows that many benefits of e-commerce for the businesses and in variety of ways such as providing better services for consumers, suppliers and consumers find new and improved business process efficiency there. Factors such as compatibility, relative advantage and perceived increased in profit has positive affect than on electronic commerce are accepted. Small-scale enterprises should pay more attention to application technologies such as electronic commerce and communications networks to ensure their methods of work and organizational culture is compatible with e-commerce. Interest should promote awareness of the benefits of using e-commerce by the SMEs in agriculture sector and give increased awareness can be through workshops, seminars and training courses , extension about the e-commerce achieved.
